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Total Quality Management as the Key of the Company to Gain the Competitiveness, Performance Achievement and Consumer Satisfaction

Author

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  • Ramlawati Ramlawati

    (Universitas Muslim Indonesia, STIM Lasharan Jaya, Indonesia)

  • Aditya Halim Perdana Kusuma Putra

    (Universitas Muslim Indonesia, STIM Lasharan Jaya, Indonesia)

Abstract

A decreasing number of manufacturing industries in some sectors in the region of Makassar city from the year 2012 to 2016 is generally influenced by the economic climate and is also affected by the poor performance and inability to compete and lack of attention to some industry on the application of TQM in their companies. TQM is an important concern because it involves all elements of management and continuously improving in order to shape the company's well performance and to create the consumers’ satisfaction so that the business continuity can be maintained. This study took a sample of 43 large-scale manufacturing companies with the number of respondents consists of 129 managers, with the data collection using questionnaires. The research approach uses explanatory research by making the SEM (Structural Equation Model) as a tool of analysis test. The results of this study stated that the better implementation of TQM practices the more increase in the competitiveness of the company, consumers’ satisfaction, and business performance, the better competitiveness is also increasing the consumers’ satisfaction but does not affect the business performance of these manufacturing companies in Makassar.

Suggested Citation

  • Ramlawati Ramlawati & Aditya Halim Perdana Kusuma Putra, 2018. "Total Quality Management as the Key of the Company to Gain the Competitiveness, Performance Achievement and Consumer Satisfaction," International Review of Management and Marketing, Econjournals, vol. 8(5), pages 60-69.
    • Handle: RePEc:eco:journ3:2018-05-8
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    References listed on IDEAS

    as
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    5. Hai, Thi Hong Nguyen & Thang, Ngoc Doan, 2017. "The Asean Free Trade Agreement and Vietnam’s Trade Efficiency," Review of Business and Economics Studies, CyberLeninka;Федеральное государственное образовательное бюджетное учреждение высшего профессионального образования «Финансовый университет при Правительстве Российской Федерации» (Финансовый университет), issue 1, pages 60-69.
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    Cited by:

    1. Vijayabanu C. & Karthikeyan S. & Vijay Surya P., 2022. "Total quality management practices and its impact on Indian construction projects," Organization, Technology and Management in Construction, Sciendo, vol. 14(1), pages 2697-2709, January.
    2. Suriyanti Suriyanti & Ahmad Firman & Nurlina Nurlina & Gunawan Bata Ilyas & Aditya Halim Perdana Kusuma Putra, 2020. "Planning Strategy of Operation Business and Maintenance by Analytical Hierarchy Process and Strength, Weakness, Opportunity, and Threat Integration for Energy Sustainability," International Journal of Energy Economics and Policy, Econjournals, vol. 10(4), pages 221-228.

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    More about this item

    Keywords

    Total Quality Management; Consumer Satisfaction; Competitiveness;
    All these keywords.

    JEL classification:

    • L6 - Industrial Organization - - Industry Studies: Manufacturing
    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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