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Microtrade and the Fair Trade Movement


  • Khumon Prapanpong

    (University of the Thai Chamber of Commerce)


The present paper aims to illustrate an alternative trading regulation currently assumed by The Fair Trade Movement and a newly established concept of Microtrade in curving global poverty. The fair trade movement reflects microtrade activities by asserting voluntary initiatives to create mutual benefits between customers from the North and producers from the South. It has established a form of microtrading networks between impoverished producers and Northern importers/retailers oversaw by FLO (The Fair Trade Organization). While claiming to have achieved a certain level of poverty reduction, debate arises whether such appraisal renders a real impact. Both positive and negative feedbacks of the fair trade movement will be explored as well as its future proposal which aligns with microtrade activities.

Suggested Citation

  • Khumon Prapanpong, 2012. "Microtrade and the Fair Trade Movement," The Law and Development Review, De Gruyter, vol. 5(1), pages 50-79, May.
  • Handle: RePEc:bpj:lawdev:v:5:y:2012:i:1:n:4

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    References listed on IDEAS

    1. John Wilkinson, 2007. "Fair Trade: Dynamic and Dilemmas of a Market Oriented Global Social Movement," Journal of Consumer Policy, Springer, vol. 30(3), pages 219-239, September.
    2. Gary Clyde Hufbauer & Jeffrey J. Schott, 2005. "NAFTA Revisited: Achievements and Challenges," Peterson Institute Press: All Books, Peterson Institute for International Economics, number 332.
    3. Taylor, Peter Leigh, 2005. "In the Market But Not of It: Fair Trade Coffee and Forest Stewardship Council Certification as Market-Based Social Change," World Development, Elsevier, vol. 33(1), pages 129-147, January.
    4. Will Low & Eileen Davenport, 2009. "Organizational Leadership, Ethics and the Challenges of Marketing Fair and Ethical Trade," Journal of Business Ethics, Springer, vol. 86(1), pages 97-108, April.
    5. Darryl Reed, 2009. "What do Corporations have to do with Fair Trade? Positive and Normative Analysis from a Value Chain Perspective," Journal of Business Ethics, Springer, vol. 86(1), pages 3-26, April.
    6. Stiglitz, Joseph E. & Charlton, Andrew, 2007. "Fair Trade for All: How Trade Can Promote Development," OUP Catalogue, Oxford University Press, number 9780195328790.
    7. Caroline Wright, 2004. "Consuming lives, consuming landscapes: interpreting advertisements for caf├ędirect coffees," Journal of International Development, John Wiley & Sons, Ltd., vol. 16(5), pages 665-680.
    8. LeClair, Mark S., 2002. "Fighting the Tide: Alternative Trade Organizations in the Era of Global Free Trade," World Development, Elsevier, vol. 30(6), pages 949-958, June.
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