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Decomposing the Value of Agricultural Multifunctionality: Combining Contingent Valuation and the Analytical Hierarchy Process

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  • Zein Kallas
  • José A. Gómez-Limón
  • Jesús Barreiro Hurlé

Abstract

Agricultural multifunctionality is the recognition of the joint exercise of economic, environmental and social functions by this sector. Nevertheless, not all these contributions to society are valued in markets, moreover a large share of them are public goods. For this reason, in order to make this concept of multifunctionality operative for the design of public policies, it is necessary to estimate the social demand of such functions. The objective of this article was to implement an empirical application along these lines. For this purpose, the agricultural system of cereal steppes in Tierra de Campos in Spain is taken as a case study. The economic valuation technique used relies on a combined implementation of contingent valuation and the analytical hierarchy process. The results obtained demonstrate the existence of a significant demand for the different attributes included in the multifunctionality concept, although this demand is heterogeneous and is based on the socioeconomic characteristics of individual persons. Copyright 2007 Blackwell Publishing Ltd.

Suggested Citation

  • Zein Kallas & José A. Gómez-Limón & Jesús Barreiro Hurlé, 2007. "Decomposing the Value of Agricultural Multifunctionality: Combining Contingent Valuation and the Analytical Hierarchy Process," Journal of Agricultural Economics, Wiley Blackwell, vol. 58(2), pages 218-241, June.
  • Handle: RePEc:bla:jageco:v:58:y:2007:i:2:p:218-241
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    References listed on IDEAS

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    1. Keeney,Ralph L. & Raiffa,Howard, 1993. "Decisions with Multiple Objectives," Cambridge Books, Cambridge University Press, number 9780521438834, May.
    2. Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
    3. Ian J. Bateman & Richard T. Carson & Brett Day & Michael Hanemann & Nick Hanley & Tannis Hett & Michael Jones-Lee & Graham Loomes, 2002. "Economic Valuation with Stated Preference Techniques," Books, Edward Elgar Publishing, number 2639.
    4. Jeff Bennett & Russell Blamey (ed.), 2001. "The Choice Modelling Approach to Environmental Valuation," Books, Edward Elgar Publishing, number 2028.
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    Citations

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    Cited by:

    1. Rico, Margarita & González, Andrés, 2015. "Social participation into regional forest planning attending to multifunctional objectives," Forest Policy and Economics, Elsevier, vol. 59(C), pages 27-34.
    2. Ahtiainen, Heini & Pouta, Eija & Liski, Eero & Assmuth, Aino & Myyrä, Sami, 2014. "The importance of agricultural objectives – summary of studies," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182792, European Association of Agricultural Economists.
    3. Pavel CIAIAN & Sergio GOMEZ y PALOMA, 2011. "The Value of EU Agricultural Landscape," JRC Working Papers JRC65456, Joint Research Centre (Seville site).
    4. Pavel Ciaian & Sergio Gomez y Paloma, 2011. "Valuation of EU Agricultural Landscape," EERI Research Paper Series EERI_RP_2011_20, Economics and Econometrics Research Institute (EERI), Brussels.
    5. Zein Kallas & Teresa Serra & José Maria Gil, 2010. "Farmers' objectives as determinants of organic farming adoption: the case of Catalonian vineyard production," Agricultural Economics, International Association of Agricultural Economists, vol. 41(5), pages 409-423, September.
    6. Kallas, Zein & Gil, José María, 2015. "Do the Spanish want biodiesel? A case study in the Catalan transport sector," Renewable Energy, Elsevier, vol. 83(C), pages 398-406.
    7. Kallas, Zein & Baba, Yasmina & Rabell, Maria Cristina, 2012. "How Important Are Cultural and Environmental Objectives for Rice farmers in South Senegal?," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 125980, International Association of Agricultural Economists.
    8. Moon, Wanki & Griffith, Jacob Wayne, 2011. "Assessing holistic economic value for multifunctional agriculture in the US," Food Policy, Elsevier, vol. 36(4), pages 455-465, August.
    9. Mesa-Jurado, Maria A. & Martin-Ortega, Julia & Ruto, Eric & Berbel, Julio, 2011. "The economic value of guaranteed water supply for irrigation under scarcity conditions," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114650, European Association of Agricultural Economists.

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