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‘Recommend to a Friend’ Metric: A Non‐Financial Measure of Firm Performance and Employee Satisfaction

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  • Salman Yousaf
  • Jong Min Kim
  • Soonchul Hyun

Abstract

This study explores two research questions. Firstly, we examine whether the “recommend‐to‐a‐friend” (RTF) indicator signals firm performance. Analysis of data from Glassdoor.com indicates a positive association between higher RTF values and firm‐level performance metrics, suggesting RTF as a non‐financial performance signal. Secondly, we investigate specific organisational factors influencing RTF behaviours that positively affect firm performance. Results reveal that intangible aspects such as culture and values, career opportunities, senior management, and work‐life balance have a stronger impact on RTF compared to tangible aspects like compensation & benefits. The study provides valuable theoretical and practical insights for scholars and practitioners.

Suggested Citation

  • Salman Yousaf & Jong Min Kim & Soonchul Hyun, 2025. "‘Recommend to a Friend’ Metric: A Non‐Financial Measure of Firm Performance and Employee Satisfaction," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 65(4), pages 4039-4061, December.
    • Handle: RePEc:bla:acctfi:v:65:y:2025:i:4:p:4039-4061
    DOI: 10.1111/acfi.70064
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