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CSAs and the Battle for the Local Food Dollar

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  • Woods, Timothy A.
  • Tropp, Debra

Abstract

The Community Supported Agriculture marketing model has evolved from its early roots, adapting to both increases in local food demand and consumer market engagement as well as to expanded competition for the local food dollar from a variety of other direct-to-consumer and intermediated sources. This paper explores the strategic positioning of CSAs in the changing food market and draws on descriptive summaries of observations from a recent survey of CSA managers to document specific trends in adaptations to the CSA business model. An application of the transaction versus alliance marketing framework is applied to local food distribution alternatives and opportunities for differentiation. CSA managers generally are aware of alternative channels for local food but primarily point to other CSAs and farm markets as the closest competition.

Suggested Citation

  • Woods, Timothy A. & Tropp, Debra, 2015. "CSAs and the Battle for the Local Food Dollar," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(2), pages 1-13, July.
    • Handle: RePEc:ags:jlofdr:209984
    DOI: 10.22004/ag.econ.209984
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Emily H. Morgan & Michelle M. Severs & Karla L. Hanson & Jared McGuirt & Florence Becot & Weiwei Wang & Jane Kolodinsky & Marilyn Sitaker & Stephanie B. Jilcott Pitts & Alice Ammerman & Rebecca A. Seg, 2018. "Gaining and Maintaining a Competitive Edge: Evidence from CSA Members and Farmers on Local Food Marketing Strategies," Sustainability, MDPI, vol. 10(7), pages 1-21, June.
    2. Diane Smith & Weiwei Wang & Lisa Chase & Hans Estrin & Julia Van Soelen Kim, 2019. "Perspectives from the Field: Adaptions in CSA Models in Response to Changing Times in the U.S," Sustainability, MDPI, vol. 11(11), pages 1-15, June.
    3. Jairus J. Rossi & Timothy A. Woods & James E. Allen, 2017. "Impacts of a Community Supported Agriculture (CSA) Voucher Program on Food Lifestyle Behaviors: Evidence from an Employer-Sponsored Pilot Program," Sustainability, MDPI, vol. 9(9), pages 1-21, August.
    4. Jairus Rossi & James E. Allen & Timothy A. Woods & Alison F. Davis, 2017. "CSA shareholder food lifestyle behaviors: a comparison across consumer groups," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(4), pages 855-869, December.
    5. Michael Vassalos & Zhifeng Gao & Lisha Zhang, 2017. "Factors Affecting Current and Future CSA Participation," Sustainability, MDPI, vol. 9(3), pages 1-16, March.
    6. Marie Diekmann & Ludwig Theuvsen, 2019. "Value structures determining community supported agriculture: insights from Germany," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 36(4), pages 733-746, December.
    7. Wellner, Marie & Theuvsen, Ludwig, 2016. "Community Supported Agriculture Als Neuer Impuls Für Die Regionalvermarktung? Stand Der Forschung Und Abgrenzung Von Anderen Alternativen Lebensmittelnetzwerken," 56th Annual Conference, Bonn, Germany, September 28-30, 2016 244757, German Association of Agricultural Economists (GEWISOLA).
    8. Gumirakiza, Dominique & King, Stephen A. & Kingery, Thomas, "undated". "Clustering Online Shoppers and Explaining their Preferences for Ways to Receive Marketing Information about Local/Regional Fresh Produce," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259947, Agricultural and Applied Economics Association.
    9. Wellner, Marie & Theuvsen, Ludwig, "undated". "Community Supported Agriculture – Determinanten Der Teilnah-Mebereitschaft Deutscher Landwirte," 58th Annual Conference, Kiel, Germany, September 12-14, 2018 276223, German Association of Agricultural Economists (GEWISOLA).
    10. Patrick Baur, 2020. "When farmers are pulled in too many directions: comparing institutional drivers of food safety and environmental sustainability in California agriculture," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(4), pages 1175-1194, December.
    11. Rossi, Jairus & Woods, Tim, 2020. "Understanding Shareholder Satisfaction and Retention in CSA Incentive Programs," Journal of Food Distribution Research, Food Distribution Research Society, vol. 51(3), November.

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