IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/307210.html
   My bibliography  Save this article

Digital integration to enhance market efficiency and inclusion of smallholder farmers: a proposed model for fresh fruit and vegetable supply chain

Author

Listed:
  • Nedumaran, Swamikannu
  • Selvaraj, Aravazhi
  • Nandi, Ravi
  • Suchiradipta, Bhattacharjee
  • Jyosthnaa, Padmanabhan
  • Bose, Disha

Abstract

High-value agriculture in India is witnessing a transformation, specifically in fresh fruits and vegetables (FFV). Supply chain stakeholders, mainly small and marginal farmers, receive a very minimal share in consumer rupee due to market uncertainty, high post-harvest losses, information asymmetry, lack of processing facilities and the erratic demand-supply situation. The current study draws from an extensive review to propose a competitive, inclusive, sustainable and scalable supply chain model of primary processing centers connecting farmers directly and efficiently with consumers. The proposed model will connect producers with the rest of the supply chain and streamline the supply chain process to reduce post-harvest losses as much as possible. The integration of a market information system will ensure transparency to help in better decision-making, reduced intermediaries and information asymmetry for producers, as well as the systematic disposal of the produce. The model will increase the efficiency of the FFV supply chain and has practical implications for agribusiness management and policymakers in relation to FFV supply chain development in India.

Suggested Citation

  • Nedumaran, Swamikannu & Selvaraj, Aravazhi & Nandi, Ravi & Suchiradipta, Bhattacharjee & Jyosthnaa, Padmanabhan & Bose, Disha, 2020. "Digital integration to enhance market efficiency and inclusion of smallholder farmers: a proposed model for fresh fruit and vegetable supply chain," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 23(3), September.
    • Handle: RePEc:ags:ifaamr:307210
    DOI: 10.22004/ag.econ.307210
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/307210/files/ifamr2019.0165.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.307210?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Murthy, D. Sreenivasa & Gajanana, T.M. & Sudha, M. & Dakshinamoorthy, V., 2009. "Marketing and Post-Harvest Losses in Fruits: Its Implications on Availability and Economy," Indian Journal of Agricultural Economics, Indian Society of Agricultural Economics, vol. 64(2), pages 1-17.
    2. Gulati, Ashok, 2016. "Innovating to save on wastages in agri-value chains: global and Indian experience," 2016: Waste Not, Want Not: The Circular Economy to Food Security, 29-30 August 2016 257224, Crawford Fund.
    3. Seema Bathla, 2016. "Organized Fresh Food Retail Chains Versus Traditional Wholesale Markets: Marketing Efficiency and Farmers’ Participation," India Studies in Business and Economics, in: N. Chandrasekhara Rao & R. Radhakrishna & Ram Kumar Mishra & Venkata Reddy Kata (ed.), Organised Retailing and Agri-Business, edition 1, chapter 11, pages 207-227, Springer.
    4. Swaminathan, B. & Anandaraja, N. & Boopathi, Manikanda N. & Balan, Siva K.C. & Rajesh, N., 2014. "Leapfrogging the Interventions of ICT Tools in Vegetable Intensification Pathways of Tamil Nadu: Farm Level Perceptions," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 27(Conferenc).
    5. Piali Halder & Simayan Pati, 2011. "A Need for Paradigm Shift to Improve Supply Chain Management of Fruits & Vegetables in India," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society, vol. 1(1), pages 1-20.
    6. Halder, Piali & Pati, Simayan, 2011. "A Need For Paradigm Shift to Improve Supply Chain Management of Fruits & Vegetables in India," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 1(03), pages 1-20, September.
    7. Gardas, Bhaskar B. & Raut, Rakesh D. & Narkhede, Balkrishna, 2017. "Modeling causal factors of post-harvesting losses in vegetable and fruit supply chain: An Indian perspective," Renewable and Sustainable Energy Reviews, Elsevier, vol. 80(C), pages 1355-1371.
    8. Sanal Kumar Velayudhan, 2016. "Relevance of Rural Periodic Markets: A Review," Working papers 199, Indian Institute of Management Kozhikode.
    9. Reddy, G.P. & Murthy, M.R.K. & Meena, P.C., 2010. "Value Chains and Retailing of Fresh Vegetables and Fruits, Andhra Pradesh," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 23(Conferenc), November.
    10. Mangala, K.P. & Chengappa, P.G., 2008. "A novel agribusiness model for backward linkages with farmers: a case of food retail chain," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 21(Conferenc).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Abdelrahman Ali & Chunping Xia & Moustafa Ismaiel & N’Banan Ouattara & Irfan Mahmood & Dessalegn Anshiso, 2021. "Analysis of determinants to mitigate food losses and waste in the developing countries: empirical evidence from Egypt," Mitigation and Adaptation Strategies for Global Change, Springer, vol. 26(6), pages 1-26, August.
    2. Villacis, Alexis H. & Kopp, Thomas & Mishra, Ashok K., 2024. "Agricultural marketing channels and market prices: Evidence from high-value crop producers in India," Economic Analysis and Policy, Elsevier, vol. 81(C), pages 1308-1321.
    3. repec:ags:aaea22:335470 is not listed on IDEAS
    4. Sara Balestri, 2024. "Revitalising smallholder agriculture: the impact of technical training in rural Lebanon," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 41(2), pages 361-393, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Venkatesh, P. & Balasubramanian, M. & Praveen, K.V. & Aditya, K.S. & Vijai Babu, D. & Nithyashree, M.L. & Kar, Amit, 2017. "Agro-Processing Industry and Farmers’ Linkages: Pattern and Impact on Enhancing Farmers’ Income in Tamil Nadu," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 30(Conferenc).
    2. Wenxue Ran & Yajing Chen, 2023. "Fresh Produce Supply Chain Coordination Based on Freshness Preservation Strategy," Sustainability, MDPI, vol. 15(10), pages 1-24, May.
    3. Seid Hussen Muhie, 2023. "Concepts, Principles, and Application of Biodynamic Farming: a Review," Circular Economy and Sustainability, Springer, vol. 3(1), pages 291-304, March.
    4. Daniel Faibil & Martin Agyemang & Owusu Amponsah & Himanshu Gupta & Simonov Kusi-Sarpong, 2021. "Assessing drivers of post-harvest losses: tangible and intangible resources’ perspective," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(11), pages 15785-15829, November.
    5. Gómez, Miguel I. & Ricketts, Katie D., 2013. "Food value chain transformations in developing countries: Selected hypotheses on nutritional implications," Food Policy, Elsevier, vol. 42(C), pages 139-150.
    6. Schipmann, Christin & Qaim, Matin, 2011. "Supply chain differentiation, contract agriculture, and farmers’ marketing preferences: The case of sweet pepper in Thailand," Food Policy, Elsevier, vol. 36(5), pages 667-677.
    7. Schipmann, Christin & Qaim, Matin, 2011. "Supply chain differentiation, contract agriculture, and farmers’ marketing preferences: the case of sweet pepper in Thailand," GlobalFood Discussion Papers 108349, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    8. Hamed Nozari & Esmaeil Najafi & Mohammad Fallah & Farhad Hosseinzadeh Lotfi, 2019. "Quantitative Analysis of Key Performance Indicators of Green Supply Chain in FMCG Industries Using Non-Linear Fuzzy Method," Mathematics, MDPI, vol. 7(11), pages 1-19, October.
    9. Singh, Sukhpal, 2009. "Rapporteur’s Report on Implications of Corporate Entry into Agricultural Input and Output Markets and Its Impact on Small Producers and Consumers," Indian Journal of Agricultural Economics, Indian Society of Agricultural Economics, vol. 64(3), pages 1-9.
    10. Naim Ahmad & Ayman Qahmash, 2021. "SmartISM: Implementation and Assessment of Interpretive Structural Modeling," Sustainability, MDPI, vol. 13(16), pages 1-27, August.
    11. Ankur Chauhan & Harpreet Kaur & Sachin Yadav & Suresh Kumar Jakhar, 2020. "A hybrid model for investigating and selecting a sustainable supply chain for agri-produce in India," Annals of Operations Research, Springer, vol. 290(1), pages 621-642, July.
    12. Amani, Pegah & Lindbom, Ingela & Sundström, Barbro & Östergren, Karin, 2015. "Green-Lean Synergy - Root-Cause Analysis in Food Waste Prevention," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 6(2), pages 1-11, July.
    13. Vishnu, Kedar & Rai, Ruchika, 2022. "Measuring The Impact of Transaction Costs on Profitability of Farmers: Empirical Evidence from India," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322593, Agricultural and Applied Economics Association.
    14. Vamsidhar Reddy, T.S. & Hall, Andy & Sulaiman V., Rasheed, 2010. "New Organisational and Institutional Vehicles for Managing Innovation in South Asia: Opportunities for Using Research for Technical Change and Social Gain," MERIT Working Papers 2010-054, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    15. Singla, Naresh & Singh, Sukhpal & Dhindsa, P.K., 2011. "Linking Small Farmers to Emerging Agricultural Marketing Systems in India—The Case Study of a Fresh Food Retail Chain in Punjab," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 24(1), June.
    16. Sukhpal Singh & Naresh Singla, 2011. "Fresh Food Supermarkets in India: An Analysis of their Inclusiveness and Impact on Primary Producers," Millennial Asia, , vol. 2(1), pages 65-91, January.
    17. Daisy Delsile Dlamini & Jethro Zuwarimwe & Joseph Francis & Godwin R. A. Mchau, 2022. "Risk Factor Assessment of the Smallholder Baby Vegetable Production in Eswatini," Agriculture, MDPI, vol. 12(5), pages 1-11, April.
    18. Rao, N. Chandrasekhara & Sutradhar, Rajib & Reardon, Thomas, 2018. "Inclusiveness, Technology and Profitability in Supermarkets: SUR Model Results from Semi-Arid Region," Indian Journal of Agricultural Economics, Indian Society of Agricultural Economics, vol. 73(03), July.
    19. Sandhyarani Patlolla & Rachael E. Goodhue & Richard J. Sexton, 2015. "Managing Quantity, Quality, and Timing in Indian Cane Sugar Production: Ex Post Marketing Permits or Ex Ante Production Contracts?," The World Bank Economic Review, World Bank, vol. 29(3), pages 606-630.
    20. Monika Verma & Christine Plaisier & Coen P. A. van Wagenberg & Thom Achterbosch, 2019. "A Systems Approach to Food Loss and Solutions: Understanding Practices, Causes, and Indicators," Sustainability, MDPI, vol. 11(3), pages 1-22, January.

    More about this item

    Keywords

    Farm Management; Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:307210. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.