IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Value Chains and Retailing of Fresh Vegetables and Fruits, Andhra Pradesh

Listed author(s):
  • Reddy, G.P.
  • Murthy, M.R.K.
  • Meena, P.C.
Registered author(s):

    The present study on retailing has been undertaken in Andhra Pradesh to examine growth and performance of modern retailing and its impact on traditional retailers. The study has indicated that the number of players is less in modern retailing than in the traditional retailing. Vertical analysis between the two chains has also indicated the same results. For instance, in the case of vertical distribution in the traditional value chain, 19.8 per cent of the gross value goes to farmers, 11.3 per cent goes to village merchant, 14.3 per cent goes to middlemen, 15.3 per cent goes to wholesalers, 12.0 per cent goes to commission agent, 16.8 per cent goes to rythu bazaar and the remaining 10.8 per cent goes to traditional retailers. Thus, the farmers rank first, and middlemen and wholesalers rank second, whereas in modern retailing, supermarkets receive 38 per cent of the total gross value. The study has revealed that there are both demand and supply side factors that contribute to the emergence of traditional and modern retailing. Hence, efficient, value chain management will certainly add value and help in bringing the produce to the market.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Article provided by Agricultural Economics Research Association (India) in its journal Agricultural Economics Research Review.

    Volume (Year): 23 (2010)
    Issue (Month): 2010 ()

    in new window

    Handle: RePEc:ags:aerrae:96920
    Contact details of provider: Web page:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:ags:aerrae:96920. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.