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India’s Poultry Revolution: Implications for its Sustenance and the Global Poultry Trade


  • Hellin, Jon
  • Krishna, Vijesh
  • Erenstein, Olaf
  • Boeber, Christian


As one of largest emerging economies, the Indian poultry market has wide-ranging implications for global poultry production and trade due to its sheer size, national market and rapid structural growth. Availability of low-priced, high-quality feeds is critical in order for domestic poultry production to remain competitive and meet growing consumer demand. Production of maize, which is a predominant feed component in poultry industry, has surged in India. With average Indian maize yields lagging world and Asian averages, there are significant maize intensification opportunities to produce even more and cheaper feed, including increased use of higher-yielding (and higher-quality) maize hybrids and associated private- and public-sector investments. Given the size of the India’s poultry sector, its price competitiveness and Indian entrepreneurship, India is set to take a more active role in the global poultry trade especially with respect to exports to the Middle East.

Suggested Citation

  • Hellin, Jon & Krishna, Vijesh & Erenstein, Olaf & Boeber, Christian, 2015. "India’s Poultry Revolution: Implications for its Sustenance and the Global Poultry Trade," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(A), pages 1-14, July.
  • Handle: RePEc:ags:ifaamr:207008
    DOI: 10.22004/ag.econ.207008

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    References listed on IDEAS

    1. Krishna, Vijesh V. & Erenstein, Olaf & Sadashivappa, Prakash & Vivek, B. S., 2014. "Potential Economic Impact of Biofortified Maize in the Indian Poultry Sector," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(4), pages 1-30, November.
    2. Joshi, P.K. & Gulati, Ashok & Birthal, Pratap S. & Tewari, Laxmi, 2003. "Agriculture diversification in South Asia," MSSD discussion papers 57, International Food Policy Research Institute (IFPRI).
    3. Pray, Carl E. & Ramaswami, Bharat & Kelley, Timothy, 2001. "The impact of economic reforms on R&D by the Indian seed industry," Food Policy, Elsevier, vol. 26(6), pages 587-598, December.
    4. Miguel A. López-Pereira, 1993. "Economics of quality protein maize as a feedstuff," Agribusiness, John Wiley & Sons, Ltd., vol. 9(6), pages 557-568.
    5. Zhou, J.B. & Jiang, M.M. & Chen, G.Q., 2007. "Estimation of methane and nitrous oxide emission from livestock and poultry in China during 1949-2003," Energy Policy, Elsevier, vol. 35(7), pages 3759-3767, July.
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    Cited by:

    1. Andam, Kwaw S. & Johnson, Michael E. & Ragasa, Catherine & Kufoalor, Doreen S. & das Gupta, Sunipa, 2017. "A chicken and maize situation: The poultry feed sector in Ghana," IFPRI discussion papers 1601, International Food Policy Research Institute (IFPRI).


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