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Information Bias Condemning Radical Food Innovators? The Case of Insect-Based Products in the Netherlands

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  • Pascucci, Stefano
  • Magistris, Tiziana de

Abstract

In this paper we analyze whether information bias is affecting consumers’ WTP for radical food innovations. We collect data in the Netherlands on consumers’ WTP for insect-based products. We used product attributes directly affected by information and EU legislation such as the visualization of insects on the products, the use of logo and health claims, different information treatments on positive environmental and social effects of eating insects as meat-substitutes. Results indicate that visualization negatively influenced consumers’ WTP while information treatments do not mitigate this effect. We derive that EU legislators need to move fast in clarifying the status of insect-based foods.

Suggested Citation

  • Pascucci, Stefano & Magistris, Tiziana de, 2013. "Information Bias Condemning Radical Food Innovators? The Case of Insect-Based Products in the Netherlands," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(3), pages 1-16, September.
    • Handle: RePEc:ags:ifaamr:156421
    DOI: 10.22004/ag.econ.156421
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    References listed on IDEAS

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    Cited by:

    1. Ramona Weinrich, 2019. "Opportunities for the Adoption of Health-Based Sustainable Dietary Patterns: A Review on Consumer Research of Meat Substitutes," Sustainability, MDPI, vol. 11(15), pages 1-15, July.
    2. Massimiliano Borrello & Francesco Caracciolo & Alessia Lombardi & Stefano Pascucci & Luigi Cembalo, 2017. "Consumers’ Perspective on Circular Economy Strategy for Reducing Food Waste," Sustainability, MDPI, vol. 9(1), pages 1-18, January.
    3. Andrijana Horvat & Vincenzo Fogliano & Pieternel A Luning, 2020. "Modifying the Bass diffusion model to study adoption of radical new foods–The case of edible insects in the Netherlands," PLOS ONE, Public Library of Science, vol. 15(6), pages 1-23, June.
    4. Simone Belluco & A. Halloran & A. Ricci, 2017. "New protein sources and food legislation: the case of edible insects and EU law," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 9(4), pages 803-814, August.
    5. Marberg, Angela & van Kranenburg, Hans & Korzilius, Hubert, 2017. "The big bug: The legitimation of the edible insect sector in the Netherlands," Food Policy, Elsevier, vol. 71(C), pages 111-123.

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