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The Social Responsibility of the Top 100 Romanian Companies. An Analysis of Corporate Websites

Author

Listed:
  • Tamara Eugenia Baleanu

    (London School of Economics and Political Science, London, United Kingdom)

  • Liviu Chelcea

    (University of Bucharest, Romania)

  • Alin Stancu

    () (Academy of Economic Studies, Bucharest, Romania)

Abstract

The article identifies the extent to which the most valuable Romanian companies practice corporate social responsibility (CSR) and its beneficiaries. It describes the main areas of action and specific instruments of intervention. The data analysed cover the top 100 Romanian companies, as ranked by Ziarul Financiar. The corporate website of each company was analysed and subsequently codified on multiple variables. The results outline the fact that firms engage in CSR activities to a relatively high extent (49% of the companies). They adopt a vision of corporate social responsibility exclusively centred on the firm and the competitive advantages that derive from CSR activity. The wider community is represented as the primary stakeholder and beneficiary, whilst those stakeholders thought to influence the profit-making goals to a lesser extent are more often than not overlooked. Finally, companies prefer inexpensive intervention instruments and prove weak coordination with others social and political actors.

Suggested Citation

  • Tamara Eugenia Baleanu & Liviu Chelcea & Alin Stancu, 2011. "The Social Responsibility of the Top 100 Romanian Companies. An Analysis of Corporate Websites," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 235-248, February.
  • Handle: RePEc:aes:amfeco:v:13:y:2011:i:29:p:235-248
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    Cited by:

    1. repec:gam:jsusta:v:10:y:2018:i:3:p:726-:d:135059 is not listed on IDEAS
    2. Cristina Bota-Avram & Adrian Grosanu & Paula Ramona Rachisan, 2016. "Corporate Governance And Strength Of Auditing And Reporting Standards: A Cross-Country Survey," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    3. repec:gam:jsusta:v:9:y:2017:i:7:p:1210-:d:104193 is not listed on IDEAS
    4. Gabriela Tigu & Claudia-Elena Tuclea & Diana-Maria Vrânceanu & Dragos-Constantin Vasile, 2014. "The Social Responsibility of Retailers through the Eyes of Students of a Commerce Faculty – a Qualitative Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-73, February.
    5. Sorin-Romulus Berinde & Partenie Dumbrava, 2016. "Economic Performance Forecasting According To The Type Of Management," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    6. Alina Filip & Cristian Ionuţ Tatu, 2012. "Corporate image in Romanian retail banking market," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(46bis), pages 63-78, December.
    7. Madalina Dumitru & Nadia Albu & Valentin Florentin Dumitru & Catalin Nicolae Albu, 2014. "Practices Regarding the Forms of Communication with the Consumers used by a Multinational Company at Global and Local Level," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-41, February.
    8. Metaxas, Theodore & Tsavdaridou, Maria, 2013. "CSR in metallurgy sector in Greece: A content analysis," Resources Policy, Elsevier, vol. 38(3), pages 295-309.
    9. Cornelia Pop, 2016. "Corporate Social Responsibility In Romania: A Brief Survey," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    10. Ioana-Nicoleta Abrudan, 2016. "Does Gender Really Affect Shopping Patterns?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    11. Bendriba Kiyanga & Christa Wingard & Christo Cronje, 2016. "Sustainability Reporting Practices: A Comparative Study Of South African And Botswana Listed Companies," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    12. Metaxas, Theodore & Tsavdaridou, Maria, 2012. "Corporate Social Responsibility (CSR) on Metallurgy Sector in Greece," MPRA Paper 42789, University Library of Munich, Germany.
    13. Madalina Dumitru & Raluca Gina Guse & Liliana Feleaga & Dragos Marian Mangiuc, 2015. "Marketing Communications of Value Creation in Sustainable Organizations. The Practice of Integrated Reports," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 955-955, August.
    14. Tomáš KLIEŠTIK & Katarína VALÁŠKOVÁ, 2013. "Models Of Capital Costs Quantification," Journal of Advanced Research in Management, ASERS Publishing, vol. 0(1), pages 5-19, July.

    More about this item

    Keywords

    corporate social responsibility; top 100 Romanian companies; corporate social responsibility annual reports; stakeholders;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles

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