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Attending to the reasons for attribute non-attendance in Choice Experiments

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Author Info

  • Mohammed Hussen Alemu

    ()

  • Morten Raun Mørkbak

    ()
    (Institute of Food and Resource Economics, University of Copenhagen)

  • Søren Bøye Olsen

    ()
    (Institute of Food and Resource Economics, University of Copenhagen)

  • Carsten Lynge Jensen

    ()
    (Institute of Food and Resource Economics, University of Copenhagen)

Abstract

This paper focuses on behavioural reasons underlying stated attribute non-attendance. In order to identify and incorporate procedures for dealing with heterogeneous attribute processing strategies, we ask respondents follow-up questions regarding their reasons for ignoring attributes. Based on these statements, we conclude that the standard way of assigning a zero impact of ignored attributes on the likelihood is inappropriate. We find that some respondents act in accordance with the passive bounded rationality assumption since they ignore an attribute simply because it does not affect their utility. Excluding these genuine zero preferences, as the standard approach essentially does, might bias results. Other respondents claim to have ignored attributes to simplify choices. However, we find that these respondents have actually not completely ignored attributes. We argue along the rationally adaptive behavioural model that preferences are indeed elicited in these cases, and we show how using a scaling approach can appropriately weight these observations in the econometric model. Finally, we find that some respondents ignore attributes for protest-like reasons which essentially convey no information about preferences. We suggest that using the standard approach combined with weighting procedures and recoding of non-attendance statements conditional on the specific reasons for non-attendance could be more appropriate than the current standard way of taking stated non-attendance into account.

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File URL: http://okonomi.foi.dk/workingpapers/WPpdf/WP2011/WP_2011_8_attribute_non_attendance.pdf
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Bibliographic Info

Paper provided by University of Copenhagen, Department of Food and Resource Economics in its series IFRO Working Paper with number 2011/8.

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Length: 22 pages
Date of creation: Mar 2011
Date of revision:
Handle: RePEc:foi:wpaper:2011_8

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Web page: http://www.ifro.ku.dk/
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Keywords: choice experiment; attribute non-attendance; passive bounded rationality; rationally adaptive behaviour; error component logit model;

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Citations

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Cited by:
  1. Mariel, P. & Hoyos, D. & Meyerhoff, J., 2013. "Stated or inferred attribute non-attendance? A simulation approach," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 13(1).
  2. Stephane Hess & David Hensher, 2013. "Making use of respondent reported processing information to understand attribute importance: a latent variable scaling approach," Transportation, Springer, vol. 40(2), pages 397-412, February.
  3. Hole, Arne Risa & Kolstad, Julie Riise & Gyrd-Hansen, Dorte, 2013. "Inferred vs. stated attribute non-attendance in choice experiments: A study of doctors’ prescription behaviour," Journal of Economic Behavior & Organization, Elsevier, vol. 96(C), pages 21-31.
  4. Collins, Andrew T. & Rose, John M. & Hensher, David A., 2013. "Specification issues in a generalised random parameters attribute nonattendance model," Transportation Research Part B: Methodological, Elsevier, vol. 56(C), pages 234-253.
  5. Stephane Hess & Amanda Stathopoulos & Danny Campbell & Vikki O’Neill & Sebastian Caussade, 2013. "It’s not that I don’t care, I just don’t care very much: confounding between attribute non-attendance and taste heterogeneity," Transportation, Springer, vol. 40(3), pages 583-607, May.
  6. Poulos, Christine & Yang, Jui-Chen & Patil, Sumeet R. & Pattanayak, Subhrendu & Wood, Siri & Goodyear, Lorelei & Gonzalez, Juan Marcos, 2012. "Consumer preferences for household water treatment products in Andhra Pradesh, India," Social Science & Medicine, Elsevier, vol. 75(4), pages 738-746.

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