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Respondents' ignoring of attribute information in a choice modelling survey

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  • William Henry Kaye-Blake
  • Walt L. Abell
  • Eva Zellman

Abstract

One debate in economics centres on consumers' decision-making strategies and whether they should be explicitly considered. The default assumption for choice modelling has been that all the attributes presented to respondents somehow influence their choices. More recently, choice modelling research has begun examining how respondents use information. This article presents research that focused on which pieces of information respondents used in responding to a choice modelling survey. The use of information by respondents was captured in the course of the administration of a computer-aided survey, so the research did not rely on posterior self-reporting. Access to the information was captured for each attribute of every alternative, which allowed flexibility in assessing use of information. Three mixed logit models are presented, based on three different assumptions about information use. The results suggest that accounting for respondents' information use affects modelling results, but the impact on estimates of willingness to pay may be relatively small. Copyright 2009 The Authors. Journal compilation 2009 Australian Agricultural and Resource Economics Society Inc. and Blackwell Publishing Asia Pty Ltd.

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File URL: http://hdl.handle.net/10.1111/j.1467-8489.2009.00467.x
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Bibliographic Info

Article provided by Australian Agricultural and Resource Economics Society in its journal Australian Journal of Agricultural and Resource Economics.

Volume (Year): 53 (2009)
Issue (Month): 4 (October)
Pages: 547-564

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Handle: RePEc:bla:ajarec:v:53:y:2009:i:4:p:547-564

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Cited by:
  1. Mohammed Hussen Alemu & Morten Raun Mørkbak & Søren Bøye Olsen & Carsten Lynge Jensen, 2011. "Attending to the reasons for attribute non-attendance in Choice Experiments," IFRO Working Paper 2011/8, University of Copenhagen, Department of Food and Resource Economics.
  2. Tait, Peter R. & Miller, Sini & Abell, Walter & Kaye-Blake, William & Guenther, Meike & Saunders, Caroline M., 2011. "Consumer Attitudes towards Sustainability Attributes on Food Labels," 2011 Conference (55th), February 8-11, 2011, Melbourne, Australia 100716, Australian Agricultural and Resource Economics Society.
  3. Marit Kragt & Jeffrey Bennett, 2012. "Attribute Framing in Choice Experiments: How Do Attribute Level Descriptions Affect Value Estimates?," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 51(1), pages 43-59, January.
  4. Moser, Riccarda & Raffaelli, Roberta, 2011. "Exploiting cut-off information to incorporate context effect: a discrete choice experiment on small fruits in a Alpine region," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114646, European Association of Agricultural Economists.
  5. Scarpa, Riccardo & Notaro, Sandra & Raffaelli, Roberta & Louviere, Jordan, 2011. "Modelling attribute non-attendance in best-worst rank ordered choice data to estimate tourism benefits from Alpine pasture heritage," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115990, European Association of Agricultural Economists.
  6. Moser, Riccarda & Raffaelli, Roberta & Notaro, Sandra, 2010. "The Role Of Production Methods In Fruit Purchasing Behaviour: Hypothetical Vs Actual Consumers’ Preferences And Stated Minimum Requirements," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116426, European Association of Agricultural Economists;Agricultural and Applied Economics Association.

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