Consumer attitudes towards sustainability attributes on food labels
AbstractWith current concerns about climate change and the general status of the environment, there is an increasing expectation that products have sustainability credentials, and that these can be verified. Labelling is a common method of communicating certain product attributes to consumers that may influence their choices. There are different types of labels with several functions. The aim of this study is to investigate consumers‟ purchase decisions towards certain sustainability claims on food products, particularly by displaying the reduction of carbon emissions. Choice outcomes will be evaluated using Discrete Choice Modelling (DCM). Data for the study is obtained by a web-based consumer survey undertaken in the United Kingdom (UK). Results provide information on different attributes effects on consumers‟ purchase decisions, particularly their willingness to pay. This study provides information on consumers‟ attitudes that will assist industries and firms to benefit from market opportunities, in particular assessing the methods by which carbon footprinting measures can be incorporated alongside information on other sustainability criteria in product marketing.
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Bibliographic InfoPaper provided by New Zealand Agricultural and Resource Economics Society in its series 2010 Conference, August 26-27, 2010, Nelson, New Zealand with number 96944.
Date of creation: Aug 2010
Date of revision:
food labeling; carbon footprint; discrete choice modeling; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Environmental Economics and Policy; Food Security and Poverty; Health Economics and Policy;
Other versions of this item:
- Tait, Peter R. & Miller, Sini & Abell, Walter & Kaye-Blake, William & Guenther, Meike & Saunders, Caroline M., 2011. "Consumer Attitudes towards Sustainability Attributes on Food Labels," 2011 Conference (55th), February 8-11, 2011, Melbourne, Australia 100716, Australian Agricultural and Resource Economics Society.
- Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy
- Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
- Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
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