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Consumer willingness to pay for beef grown using climate friendly production practices

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  • Li, Xiaogu
  • Jensen, Kimberly L.
  • Clark, Christopher D.
  • Lambert, Dayton M.

Abstract

The cattle industry contributes to U.S. agricultural greenhouse gas (GHG) emissions. Prescribed grazing can help reduce GHG emissions. We examine a hypothetical third party certified labeling program for beef from livestock operations using prescribed grazing. Willingness to support and pay for beef with the label is estimated using data from a survey of U.S. consumers. The findings are encouraging for producers and retailers pursuing niche markets for beef products. Estimated annual household willingness to pay is $306 among program supporters and $64 among all beef-consuming households. Support and willingness to pay are influenced by demographics, attitudes toward the environment and food production-distribution system, as well as perceived policy consequences of their survey responses.

Suggested Citation

  • Li, Xiaogu & Jensen, Kimberly L. & Clark, Christopher D. & Lambert, Dayton M., 2016. "Consumer willingness to pay for beef grown using climate friendly production practices," Food Policy, Elsevier, vol. 64(C), pages 93-106.
    • Handle: RePEc:eee:jfpoli:v:64:y:2016:i:c:p:93-106
    DOI: 10.1016/j.foodpol.2016.09.003
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    19. Etumnu, Chinoso E. & Wang, Tong & Kreuter, Urs & Davis, Christopher & Cheye, Stephen, 2022. "Beef Production and Climate Change," 2022 Annual Meeting, July 31-August 2, Anaheim, California 323980, Agricultural and Applied Economics Association.
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    21. Penn, Jerrod & Hu, Wuyang & Ye, Tao, 2018. "Cheap Talk, Consequentiality, and Certainty Follow-up as Hypothetical Bias Mitigation Techniques: A Cross Country Comparison," 2018 Annual Meeting, August 5-7, Washington, D.C. 274018, Agricultural and Applied Economics Association.

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