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Yea-Saying in Contingent Valuation Surveys

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  • R. K. Blamey
  • J. W. Bennett
  • M. D. Morrison

Abstract

A number of recent papers have provided estimates of willingness to pay derived in contingent valuation surveys exceeding those revealed in experimental or real-life markets. One possible explanation for the overestimation of values is the presence of yea-saying. With the objective of reducing the occurrence of yea-saying, a new elicitation format, referred to as the dissonance-minimizing (D M) format, is proposed. An empirical comparison of the DM format with the conventional dichotomous-choice (DC) format and the ambivalence-reducing polychotomous choice (PC) format suggested by Ready, Whitehead, and Blomquist (1995) is made. Results are encouraging for the DM.

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Bibliographic Info

Article provided by University of Wisconsin Press in its journal Land Economics.

Volume (Year): 75 (1999)
Issue (Month): 1 ()
Pages: 126-141

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Handle: RePEc:uwp:landec:v:75:y:1999:i:1:p:126-141

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Web page: http://le.uwpress.org/

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