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Consumer valuation of blockchain traceability for beef in the United States

Author

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  • Aaron M. Shew
  • Heather A. Snell
  • Rodolfo M. Nayga
  • Mary C. Lacity

Abstract

Blockchain (BC) technology, defined as a shared information system to validate, secure, and permanently store transactions among multiple parties on a distributed ledger, presents many applications in agricultural and food industries. This study examines the application of BC in food traceability for beef in the United States using a choice experiment. Findings indicate that consumers value USDA certifications over BC traceability to guide their meat preferences. Our study suggests a number of industry implications, the most important of which suggests focusing business and consumer education on the value of product data, rather than on the value of the technologies that manage data.

Suggested Citation

  • Aaron M. Shew & Heather A. Snell & Rodolfo M. Nayga & Mary C. Lacity, 2022. "Consumer valuation of blockchain traceability for beef in the United States," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 44(1), pages 299-323, March.
    • Handle: RePEc:wly:apecpp:v:44:y:2022:i:1:p:299-323
    DOI: 10.1002/aepp.13157
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    Cited by:

    1. Aditi S. Saha & Rakesh D. Raut & Vinay Surendra Yadav & Abhijit Majumdar, 2022. "Blockchain Changing the Outlook of the Sustainable Food Supply Chain to Achieve Net Zero?," Sustainability, MDPI, vol. 14(24), pages 1-21, December.
    2. Geneci da Silva Ribeiro Rocha & Letícia de Oliveira & Edson Talamini, 2021. "Blockchain Applications in Agribusiness: A Systematic Review," Future Internet, MDPI, vol. 13(4), pages 1-16, April.
    3. Shahzad, Khuram & Zhang, Qingyu & Zafar, Abaid Ullah & Ashfaq, Muhammad & Rehman, Shafique Ur, 2023. "The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    4. Qianqian Zhai & Ali Sher & Qian Li, 2022. "The Impact of Health Risk Perception on Blockchain Traceable Fresh Fruits Purchase Intention in China," IJERPH, MDPI, vol. 19(13), pages 1-14, June.
    5. Caterina Contini & Fabio Boncinelli & Giovanna Piracci & Gabriele Scozzafava & Leonardo Casini, 2023. "Can blockchain technology strengthen consumer preferences for credence attributes?," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 11(1), pages 1-17, December.
    6. Tadesse Kenea Amentae & Girma Gebresenbet, 2021. "Digitalization and Future Agro-Food Supply Chain Management: A Literature-Based Implications," Sustainability, MDPI, vol. 13(21), pages 1-24, November.

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