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Learning and fatigue during choice experiments: a comparison of online and mail survey modes

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Author Info
Scott J. Savage (Department of Economics, University of Colorado, Boulder, Colorado, USA)
Donald M. Waldman

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Abstract

This study investigates the effect of survey mode on respondent learning and fatigue during repeated choice experiments. Stated preference data are obtained from an experiment concerning high-speed Internet service conducted on samples of mail respondents and online respondents. We identify and estimate aspects of the error components for different subsets of the choice questions, for both mail and online respondents. Results show mail respondents answer questions consistently throughout a series of choice experiments, but the quality of the online respondents' answers declines. Therefore, while the online survey provides lower survey administration costs and reduced time between implementation and data analysis, such benefits come at the cost of less precise responses. Copyright © 2008 John Wiley & Sons, Ltd.

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File URL: http://hdl.handle.net/10.1002/jae.984
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File URL: http://qed.econ.queensu.ca:80/jae/2008-v23.3/
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Publisher Info
Article provided by John Wiley & Sons, Ltd. in its journal Journal of Applied Econometrics.

Volume (Year): 23 (2008)
Issue (Month): 3 ()
Pages: 351-371
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Handle: RePEc:jae:japmet:v:23:y:2008:i:3:p:351-371

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  1. Barry Sopher & Charles Romeo, 2000. "Learning and Decision Costs in One-Person Games," Departmental Working Papers 199509, Rutgers University, Department of Economics.
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  2. Cameron, Trudy Ann & Poe, Gregory L. & Ethier, Robert G. & Schulze, William D., 2002. "Alternative Non-market Value-Elicitation Methods: Are the Underlying Preferences the Same?," Journal of Environmental Economics and Management, Elsevier, vol. 44(3), pages 391-425, November. [Downloadable!] (restricted)
  3. Richard T. Carson & Robert Cameron Mitchell & Michael Hanemann & Raymond J. Kopp & Stanley Presser & Paul Ruud, 1995. "Contingent Valuation and Lost Passive Use: Damages from the Exxon Valdez," University of California at San Diego, Economics Working Paper Series 95-02, Department of Economics, UC San Diego.
  4. Philipson, Tomas & Malani, Anup, 1999. "Measurement errors: A principal investigator-agent approach," Journal of Econometrics, Elsevier, vol. 91(2), pages 273-298, August. [Downloadable!] (restricted)
  5. Waldman, Donald M., 1985. "Computation in duration models with heterogeneity," Journal of Econometrics, Elsevier, vol. 28(1), pages 127-134, April. [Downloadable!] (restricted)
  6. Daniel McFadden & Kenneth Train, 2000. "Mixed MNL models for discrete response," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 15(5), pages 447-470. [Downloadable!]
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