Traffic lights and food choice: A choice experiment examining the relationship between nutritional food labels and price
AbstractIn this paper we investigate how consumers respond to the UK nutritional food label Traffic Light System (TLS). Employing a choice experiment (CE) we find that consumers appear to behave in a manner consistent with our expectations regarding the impact of the TLS. We identify a strong preference on the part of respondents to avoid a basket of goods containing a mix of foods with any "Red" lights. In addition, we find that consumers have a hierarchy of importance in terms of perception of the various nutrients examined and there are clear behavioural differences associated with particular socio-economic characteristics confirming early research on the use of nutrition labels. Overall our results indicate significant heterogeneity in the attitudes and responses of consumers to the TLS nutritional food labels within and across socio-economic strata.
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Bibliographic InfoArticle provided by Elsevier in its journal Food Policy.
Volume (Year): 35 (2010)
Issue (Month): 3 (June)
Contact details of provider:
Web page: http://www.elsevier.com/locate/foodpol
Nutrients Traffic Light System Choice experiment Bayesian mixed logit;
Other versions of this item:
- Kelvin Balcombe & Iain Fraser & Salvatore Di Falco, 2009. "Traffic Lights and Food Choice: A Choice Experiment Examining the Relationship Between Nutritional Food Labels and Price," Studies in Economics 0915, Department of Economics, University of Kent.
- C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games
- D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
- H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
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