This paper uses experimental econoic methods to present evidence that the absence of a negative effect on demand in reaction to products containing GMO's is in large measure due to the fact that customers do not notice the labelling.
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Find related papers by JEL classification: L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
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