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Experts and activists: how information affects the demand for food irradiation

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Author Info

  • Hayes, D. J.
  • Fox, J. A.
  • Shogren, J. F.

Abstract

The public must decide between assertions made about food safety through irradiation by advocacy groups and by scientific experts. Herein we discuss the policy implications of experimental results that show how favorable and unfavorable information on food irradiation to reduce risks affects willingness-to-pay to control the food-borne pathogen Trichinella in irradiated pork. The surprising result is that when we presented both positive and negative information simultaneously, the negative information clearly dominated. This was true even though the source of the negative information was identified as being a consumer advocacy group and the information itself was written in a manner that was non-scientific. Keywords: Food demand; Information impact; Consumer experiments

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Bibliographic Info

Article provided by Elsevier in its journal Food Policy.

Volume (Year): 27 (2002)
Issue (Month): 2 (April)
Pages: 185-193

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Handle: RePEc:eee:jfpoli:v:27:y:2002:i:2:p:185-193

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Web page: http://www.elsevier.com/locate/foodpol

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References

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  1. Shogren, Jason F. & Seung Y. Shin & Dermot J. Hayes & James B. Kliebenstein, 1994. "Resolving Differences in Willingness to Pay and Willingness to Accept," American Economic Review, American Economic Association, vol. 84(1), pages 255-70, March.
  2. Hayes, Dermot J. & Shogren, Jason F. & Shin, Seung Youll & Kliebenstein, James, 1995. "Valuing Food Safety in Experimental Auction Markets," Staff General Research Papers 835, Iowa State University, Department of Economics.
  3. John A. List & Jason F. Shogren, 1999. "Price Information and Bidding Behavior in Repeated Second-Price Auctions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(4), pages 942-949.
  4. Jason F. Shogren & John A. Fox, 1996. "Consumer Preferences for Fresh Food Items with Multiple Quality Attributes: Evidence from an Experimental Auction of Pork Chops," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(4), pages 916-923.
  5. Fox, John A. & Shogren, J. & Hayes, Dermot J. & Kliebenstein, James, 2003. "Cvm-X: Calibrating Contingent Values with Experimental Auction Markets," Staff General Research Papers 11935, Iowa State University, Department of Economics.
  6. William Vickrey, 1961. "Counterspeculation, Auctions, And Competitive Sealed Tenders," Journal of Finance, American Finance Association, vol. 16(1), pages 8-37, 03.
  7. Roosen, Jutta & Fox, John A. & Hennessy, David A. & Schreiber, Alan, 1998. "Consumers' Valuation Of Insecticide Use Restrictions: An Application To Apples," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(02), December.
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Citations

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Cited by:
  1. Aoki, Keiko & Shen, Junyi & Saijo, Tatsuyoshi, 2010. "Consumer reaction to information on food additives: Evidence from an eating experiment and a field survey," Journal of Economic Behavior & Organization, Elsevier, vol. 73(3), pages 433-438, March.
  2. He, Senhui & Fletcher, Stanley M. & Rimal, Arbindra, 2005. "Unwillingness to Consume Irradiated Beef and Unwillingness to Pay for Beef Irradiation," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(01), March.
  3. Rousu, Matthew C. & Shogren, Jason F., 2006. "Valuing Conflicting Public Information About a New Technology: The Case of Irradiated Foods," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 31(03), December.
  4. Hwang, Yun Jae & Roe, Brian E. & Teisl, Mario F., 2005. "An Empirical Analysis of United States Consumers' Concerns about Eight Food Production and Processing Technologies," 2005 Annual meeting, July 24-27, Providence, RI 19128, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  5. Morkbak, Morten Raun & Christensen, Tove & Gyrd-Hansen, Dorte E., 2008. "Consumers want safer meat - but not at all costs," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44319, European Association of Agricultural Economists.
  6. David M. Bruner & William L. Huth & David M. McEvoy & O. Ashton Morgan, 2011. "Accounting for Taste: Consumer Valuations for Food-Safety Technologies," Working Papers 11-09, Department of Economics, Appalachian State University.
  7. Anne Rozan & Anne Stenger & Marc Willinger, 2004. "Willingness-to-pay for food safety: An experimental investigation of quality certification on bidding behaviour," Framed Field Experiments 00197, The Field Experiments Website.
  8. Rodolfo M. Nayga, Jr. & Ximing Wu & Robert G. Brummett, 2007. "On the Use of Cheap Talk in New Product Valuation," Economics Bulletin, AccessEcon, vol. 2(1), pages 1-9.
  9. Eden, Sally & Bear, Christopher & Walker, Gordon, 2008. "The sceptical consumer? Exploring views about food assurance," Food Policy, Elsevier, vol. 33(6), pages 624-630, December.
  10. Moro, Daniele, 2008. "Market And Policy Issues In Micro-Econometric Demand Modeling," 107th Seminar, January 30-February 1, 2008, Sevilla, Spain 6500, European Association of Agricultural Economists.
  11. He, Senhui & Fletcher, Stanley M. & Rimal, Arbindra, 2004. "Factors Affecting Consumer Negative Perceptions About Beef Irradiation," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34672, Southern Agricultural Economics Association.

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