In this paper we study the differences in European public opinion and consumer behavior with regard to the use of genetically modified organisms in the food supply. We report the results of an economic experiment in which we elicited willingness-to-pay information for products that contained GMO-free at various thresholds. We also present the data from a survey of public opinion on the same subject. Participants in both the experiment and the survey were a demographically representative sample of French households. We find that actual consumer behavior exhibits a lower level of hostility toward GMO's than that suggested by the survey. We analyze the consequences of our findings for labeling policy.
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Find related papers by JEL classification: C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy
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