Willingness to Pay for Irradiated Food: A Non Hypothetical Market Experiment
AbstractThis paper focuses on estimating consumers' willingness to pay for and willingness to accept irradiated food using a non-hypothetical experiment utilizing real food products (i.e., irradiated ground beef), real cash, and actual exchange in a market setting. Single-bounded and one and one-half bounded models are developed using dichotomous choice contingent valuation experiments. Our results indicate that average willingness to pay values range from 75.43 to 78.51 cents per pound while average willingness to accept values range from 69.49 to 81.63 cents per pound of irradiated ground beef.
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Bibliographic InfoPaper provided by European Association of Agricultural Economists in its series 84th Seminar, February 8-11, 2004, Zeist, The Netherlands with number 24995.
Date of creation: 2004
Date of revision:
food safety; irradiated food; willingness to pay; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;
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