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Experts and Activists: How Information Affects the Demand for Food Irradiation

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Author Info

  • Hayes, Dermot J.
  • Fox, John A.
  • Shogren, Jason F.

Abstract

The public must decide between assertions made about food safety through irradiation by advocacy groups and by scientific experts. Herein we discuss the policy implications of experimental results that show how favorable and unfavorable information on food irradiation to reduce risks affects willingness-to-pay to control the food-borne pathogen Trichinella in irradiated pork. The surprising result is that when we presented both positive and negative information simultaneously, the negative information clearly dominated. This was true even though the source of the negative information was identified as being a consumer advocacy group and the information itself was written in a manner that was non-scientific. Keywords: Food demand; Information impact; Consumer experiments

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Bibliographic Info

Paper provided by Iowa State University, Department of Economics in its series Staff General Research Papers with number 10105.

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Date of creation: 01 Jan 2002
Date of revision:
Publication status: Published in Food Policy, April 2002, vol. 27 no. 2, pp. 185-193
Handle: RePEc:isu:genres:10105

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Postal: Iowa State University, Dept. of Economics, 260 Heady Hall, Ames, IA 50011-1070
Phone: +1 515.294.6741
Fax: +1 515.294.0221
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Web page: http://www.econ.iastate.edu
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References

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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  1. John A. Fox & Jason F. Shogren & Dermot J. Hayes & James B. Kliebenstein, 1998. "CVM-X: Calibrating Contingent Values with Experimental Auction Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(3), pages 455-465.
  2. Shogren, Jason F. & Shin, Seung Youll & Hayes, Dermot J. & Kliebenstein, James, 1994. "Resolving Differences in Willingness to Pay and Willingness to Accept," Staff General Research Papers 701, Iowa State University, Department of Economics.
  3. Jason F. Shogren & John A. Fox, 1996. "Consumer Preferences for Fresh Food Items with Multiple Quality Attributes: Evidence from an Experimental Auction of Pork Chops," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(4), pages 916-923.
  4. Hayes, Dermot J. & Shogren, Jason F. & Shin, Seung Youll & Kliebenstein, James, 1995. "Valuing Food Safety in Experimental Auction Markets," Staff General Research Papers 835, Iowa State University, Department of Economics.
  5. William Vickrey, 1961. "Counterspeculation, Auctions, And Competitive Sealed Tenders," Journal of Finance, American Finance Association, vol. 16(1), pages 8-37, 03.
  6. Roosen, Jutta & Fox, John A. & Hennessy, David A. & Schreiber, Alan, 1998. "Consumers' Valuation Of Insecticide Use Restrictions: An Application To Apples," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(02), December.
  7. John A. List & Jason F. Shogren, 1999. "Price Information and Bidding Behavior in Repeated Second-Price Auctions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(4), pages 942-949.
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Citations

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Cited by:
  1. Anne Rozan & Anne Stenger & Marc Willinger, 2004. "Willingness-to-pay for food safety: An experimental investigation of quality certification on bidding behaviour," Framed Field Experiments 00197, The Field Experiments Website.
  2. Eden, Sally & Bear, Christopher & Walker, Gordon, 2008. "The sceptical consumer? Exploring views about food assurance," Food Policy, Elsevier, vol. 33(6), pages 624-630, December.
  3. He, Senhui & Fletcher, Stanley M. & Rimal, Arbindra, 2004. "Factors Affecting Consumer Negative Perceptions About Beef Irradiation," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34672, Southern Agricultural Economics Association.
  4. Moro, Daniele, 2008. "Market And Policy Issues In Micro-Econometric Demand Modeling," 107th Seminar, January 30-February 1, 2008, Sevilla, Spain 6500, European Association of Agricultural Economists.
  5. Edward C. Jaenicke & R. Wesley Harrison & Kimberly L. Jensen & Paul M. Jakus, 2006. "Follow the leader? Adoption behavior in food retailers' decision to offer fresh irradiated ground beef," Agribusiness, John Wiley & Sons, Ltd., vol. 22(4), pages 547-568.
  6. Maria Aguiar Fontes & Eric Giraud-Héraud & Alexandra Seabra Pinto, 2013. "Consumers' behaviour towards food safety: A litterature review," Working Papers hal-00912476, HAL.
  7. Hurley, Sean P. & Miller, Douglas J. & Kliebenstein, James B., 2004. "Estimating Willingness-To-Pay Using A Polychotomous Choice Function: An Application To Pork Products With Environmental Attributes," 2004 Annual meeting, August 1-4, Denver, CO 19924, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  8. Hwang, Yun Jae & Roe, Brian E. & Teisl, Mario F., 2005. "An Empirical Analysis of United States Consumers' Concerns about Eight Food Production and Processing Technologies," 2005 Annual meeting, July 24-27, Providence, RI 19128, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  9. David M. Bruner & William L. Huth & David M. McEvoy & O. Ashton Morgan, 2011. "Accounting for Taste: Consumer Valuations for Food-Safety Technologies," Working Papers 11-09, Department of Economics, Appalachian State University.
  10. Morkbak, Morten Raun & Christensen, Tove & Gyrd-Hansen, Dorte E., 2008. "Consumers want safer meat - but not at all costs," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44319, European Association of Agricultural Economists.
  11. Rousu, Matthew C. & Shogren, Jason F., 2006. "Valuing Conflicting Public Information About a New Technology: The Case of Irradiated Foods," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 31(03), December.
  12. Hurley, Sean P. & Kliebenstein, James B., 2003. "A Tale Of Two Premiums- Examining Bids From A Multiple Round Vickrey Auction With Differing Information Sets," 2003 Annual meeting, July 27-30, Montreal, Canada 22192, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  13. Aoki, Keiko & Shen, Junyi & Saijo, Tatsuyoshi, 2010. "Consumer reaction to information on food additives: Evidence from an eating experiment and a field survey," Journal of Economic Behavior & Organization, Elsevier, vol. 73(3), pages 433-438, March.
  14. Rodolfo M. Nayga, Jr. & Ximing Wu & Robert G. Brummett, 2007. "On the Use of Cheap Talk in New Product Valuation," Economics Bulletin, AccessEcon, vol. 2(1), pages 1-9.
  15. Hurley, Sean P. & Kliebenstein, James B., 1999. "The Potential For Marketing Pork Products With Embedded Environmental Attributes: Results From An Experimental Study," 1999 Annual meeting, August 8-11, Nashville, TN 21598, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  16. Hurley, Sean P. & Kliebenstein, James B., 2003. "Interpreting Bids From A Vickrey Auction When There Are Public Good Attributes," 2003 Annual meeting, July 27-30, Montreal, Canada 21965, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  17. Hurley, Sean P. & Kliebenstein, James B., 2005. "An Examination of Additively Separable Willingness-To-Pay for Environmental Attributes: Evidence from a Pork Experiment," 2005 Annual meeting, July 24-27, Providence, RI 19370, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  18. Eric Giraud-Héraud & Maria Aguiar Fontes & Alexandra Seabra Pinto, 2014. "Crise sanitaires de l'alimentation et analyses comportementales," Working Papers hal-00949126, HAL.
  19. He, Senhui & Fletcher, Stanley M. & Rimal, Arbindra, 2005. "Unwillingness to Consume Irradiated Beef and Unwillingness to Pay for Beef Irradiation," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(01), March.
  20. Lilavanichakul, Apichaya & Boecker, Andreas, 2013. "Consumer Acceptance of a New Traceability Technology: A Discrete Choice Application to Ontario Ginseng," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 16(4).
  21. Jaenicke, Edward C. & Harrison, R. Wes & Jensen, Kimberly L. & Jakus, Paul M., 2005. "Adoption Behavior in Food Retailers' Decision to Offer Fresh Irradiated Ground Beef," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24680, European Association of Agricultural Economists.
  22. Brown, Jennifer & Cranfield, John A.L. & Henson, Spencer J., 2003. "Misassessed Risk In Consumer Valuation Of Food Safety: An Experimental Approach," 2003 Annual meeting, July 27-30, Montreal, Canada 22194, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  23. Gaynor, Joe & Jensen, Kimberly L. & Jaenicke, Edward C., 2003. "Meat Managers' Expectations Regarding Marketing of Irradiated Red Meats," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(02), July.
  24. Gaynor, Joe & Jensen, Kimberly L. & Jaenicke, Edward C., 2002. "Retail Meat Managers' Profitability Expectations For Irradiated Red Meats," 2002 Annual meeting, July 28-31, Long Beach, CA 19793, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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