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Identifying the Influence of Stated Choice Design Dimensionality on Willingness to Pay for Travel Time Savings

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  • David A. Hensher
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    Abstract

    This paper explores the influence of the dimensions of stated choice (SC) designs on the value of travel time savings. Utilising principles of experimental design, 16 choice designs are embedded within a global design in which we vary the number of choice sets, the number of alternatives in each choice set, the number of attributes per alternative, the number of levels of each attribute, and the range of attribute levels. A mixed logit model is estimated in which design dimensions are interacted with the attribute parameters to explore the influence of these dimensions on willingness to pay (WTP) for travel time savings. The evidence in the context of a sample of respondents in Sydney choosing amongst trip attribute bundles for their car commuting trip suggests that design dimensionality does influence variations in WTP, with higher overall mean values of travel time savings associated with more complex designs, in terms of the number of items to process. © 2004 LSE and the University of Bath

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    Bibliographic Info

    Article provided by London School of Economics and University of Bath in its journal Journal of Transport Economics and Policy.

    Volume (Year): 38 (2004)
    Issue (Month): 3 (September)
    Pages: 425-446

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    Handle: RePEc:tpe:jtecpo:v:38:y:2004:i:3:p:425-446

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    Web page: http://www.bath.ac.uk/e-journals/jtep

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    Cited by:
    1. Correia, Gonçalo & Viegas, José Manuel, 2011. "Carpooling and carpool clubs: Clarifying concepts and assessing value enhancement possibilities through a Stated Preference web survey in Lisbon, Portugal," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(2), pages 81-90, February.
    2. Mikołaj Czajkowski & Marek Giergiczny & William H. Greene, 2012. "Learning and Fatigue Effects Revisited. The Impact of Accounting for Unobservable Preference and Scale Heterogeneity on Perceived Ordering Effects in Multiple Choice Task Discrete Choice Experiments," Working Papers 2012-08, Faculty of Economic Sciences, University of Warsaw.
    3. Dimitropoulos, Alexandros & Rietveld, Piet & van Ommeren, Jos N., 2013. "Consumer valuation of changes in driving range: A meta-analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 55(C), pages 27-45.
    4. Akihiro Nakamura, 2010. "Changes in consumers' behavior when a vertically integrated service is separated —The case of Japanese mobile phone services—," Economics Bulletin, AccessEcon, vol. 30(1), pages 437-449.
    5. Bliemer, Michiel C.J. & Rose, John M., 2011. "Experimental design influences on stated choice outputs: An empirical study in air travel choice," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(1), pages 63-79, January.
    6. Kimberly Jensen & Christopher Clark & Burton English & Dustin Toliver, 2012. "Effects of Demographics and Attitudes on Willingness-to-Pay for Fuel Import Reductions through Ethanol Purchases," Agriculture, MDPI, Open Access Journal, vol. 2(3), pages 165-181, July.
    7. Rose, John M. & Bliemer, Michiel C.J. & Hensher, David A. & Collins, Andrew T., 2008. "Designing efficient stated choice experiments in the presence of reference alternatives," Transportation Research Part B: Methodological, Elsevier, vol. 42(4), pages 395-406, May.
    8. Rolfe, John & Bennett, Jeff, 2009. "The impact of offering two versus three alternatives in choice modelling experiments," Ecological Economics, Elsevier, vol. 68(4), pages 1140-1148, February.
    9. Moser, Riccarda & Raffaelli, Roberta & Notaro, Sandra, 2010. "The Role Of Production Methods In Fruit Purchasing Behaviour: Hypothetical Vs Actual Consumers’ Preferences And Stated Minimum Requirements," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116426, European Association of Agricultural Economists.
    10. repec:ebl:ecbull:v:30:y:2010:i:1:p:437-449 is not listed on IDEAS
    11. Zhu, Wei & Timmermans, Harry, 2010. "Modeling simplifying information processing strategies in conjoint experiments," Transportation Research Part B: Methodological, Elsevier, vol. 44(6), pages 764-780, July.
    12. Nakamura, A., 2011. "Estimating switching costs after introducing Fixed-Mobile Convergence in Japan," Information Economics and Policy, Elsevier, vol. 23(1), pages 59-71, March.
    13. Veisten, Knut & Flügel, Stefan & Rizzi, Luis I. & Ortúzar, Juan de Dios & Elvik, Rune, 2013. "Valuing casualty risk reductions from estimated baseline risk," Research in Transportation Economics, Elsevier, vol. 43(1), pages 50-61.
    14. Caussade, Sebastián & Ortúzar, Juan de Dios & Rizzi, Luis I. & Hensher, David A., 2005. "Assessing the influence of design dimensions on stated choice experiment estimates," Transportation Research Part B: Methodological, Elsevier, vol. 39(7), pages 621-640, August.

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