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Networks of Manufacturers and Retailers

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  • Ana, MAULEON
  • José, SEMPERE-MONERRIS
  • Vincent, VANNETELBOSCH

Abstract

We study the endogenous formation of networks between manufacturers of differentiated goods and multi-product retailers who interact in a successive duopoly. Joint consent is needed to establish and/or maintain a costly link between a manufacturer and a retailer. We find that only three distribution networks are stable for particular values of the degree of product differentiation and link costs : (i) the non-exclusive distribtion & non-exclusive dealing network in which both retailers distribute both products is stable for intermediate degree of product differentiation and small link costs; (ii) the exclusive distribution & exclusive dealing network in which each retailer distributes a different product is stable for low degrees of product differentiation; (iii) the mixed distribution network in which one retailer distributes both products while the other retailer sells only one is stable for high degrees of product differentiation and large link costs. We show that the distribution networks that maximize social welfare are not necessarily stable. Thus, a conflict between stability and social welfare is likely to occur, even more if the degree of product differentiation is either low or high.

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Bibliographic Info

Paper provided by Université catholique de Louvain, Département des Sciences Economiques in its series Discussion Papers (ECON - Département des Sciences Economiques) with number 2005036.

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Length: 46
Date of creation: 01 Jun 2005
Date of revision:
Handle: RePEc:ctl:louvec:2005036

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Keywords: Networks; Retailers; Manufacturers;

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References

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  1. HERINGS, Jean-Jacques & MAULEON, Ana & VANNETELBOSCH, Vincent, . "Farsightedly stable networks," CORE Discussion Papers RP -2171, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  2. Rafael Moner-Colonques & José J. Sempere-Monerris & Amparo Urbano, 2004. "The Manufacturers’ Choice of Distribution Policy under Successive Duopoly," Southern Economic Journal, Southern Economic Association, vol. 70(3), pages 532-548, January.
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  7. Goyal, Sanjeev & Moraga-Gonzalez, Jose Luis, 2001. "R&D Networks," RAND Journal of Economics, The RAND Corporation, vol. 32(4), pages 686-707, Winter.
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  23. Sass, Tim R., 2005. "The competitive effects of exclusive dealing: Evidence from the U.S. beer industry," International Journal of Industrial Organization, Elsevier, vol. 23(3-4), pages 203-225, April.
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Citations

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Cited by:
  1. repec:hal:wpaper:hal-00633611 is not listed on IDEAS
  2. Jean-François Caulier & Ana Mauleon & Jose Sempere-Monerris & Vincent Vannetelbosch, 2013. "Stable and efficient coalitional networks," Review of Economic Design, Springer, vol. 17(4), pages 249-271, December.
  3. CAULIER, Jean-François & MAULEON, Ana & VANNETELBOSCH, Vincent, . "Contractually stable networks," CORE Discussion Papers RP -2477, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  4. Mikel Bedayo & Ana Mauleon & Vincent Vannetelbosch, 2013. "Bargaining and Delay in Trading Networks," Working Papers 2013.01, Fondazione Eni Enrico Mattei.
  5. Hemant Patil, 2011. "Buyer–seller networks with demand shocks and intermediation," Review of Economic Design, Springer, vol. 15(2), pages 121-145, June.

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