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Consumer Acceptance of GM Applications in the Pork Production Chain: A Choice Modelling Approach

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  • Novoselova, Tatiana A.
  • van der Lans, Ivo A.C.M.
  • Meuwissen, Miranda P.M.
  • Huirne, Ruud B.M.

Abstract

This study evaluates consumer acceptance of different GM applications in the pork production chain. In general, results indicate that consumers prefer conventional pork over pork for which genetic modification was applied. However, the negative impact of the GM applications is compensated by improvements in quality, increased animal welfare, a lower impact on the environment, less residues and a price discount. Of these benefits, increased animal welfare has the most positive effect on consumer choices. With substantial monetary compensation and presence of various benefits the consumers will attach higher utility to the GM pork than to the conventional pork. The amount of monetary compensation is dependent on the type of GM application.

Suggested Citation

  • Novoselova, Tatiana A. & van der Lans, Ivo A.C.M. & Meuwissen, Miranda P.M. & Huirne, Ruud B.M., 2005. "Consumer Acceptance of GM Applications in the Pork Production Chain: A Choice Modelling Approach," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24527, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae05:24527
    DOI: 10.22004/ag.econ.24527
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    References listed on IDEAS

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    1. Mora, Cristina & Menozzi, Davide & Kleter, Gijs & Aramyan, Lusine H. & Valeeva, Natasha I. & Zimmermann, Karin L. & Pakki Reddy, Giddalury, 2012. "Factors Affecting the Adoption of Genetically Modified Animals in the Food and Pharmaceutical Chains," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 1(3), pages 1-17, December.
    2. Mora, Cristina & Menozzi, Davide & Aramyan, Lusine H. & Valeeva, Natasha I. & Pakky, R. & Zimmermann, Karin L., 2012. "Genetically modified animals in the food and pharmaceutical chains: economics, public perception and policy implications," 2012 First Congress, June 4-5, 2012, Trento, Italy 124121, Italian Association of Agricultural and Applied Economics (AIEAA).
    3. Marin, Floriana & Notaro, Sandra, 2007. "Consumer attitudes toward GM food with hypothetical functional characteristics," 105th Seminar, March 8-10, 2007, Bologna, Italy 7878, European Association of Agricultural Economists.

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