Consumer acceptance of genetically modified rapeseed-oil: A discrete-choice-experiment
AbstractThis paper deals with consumer acceptance of genetically modified rapeseed-oil in Germany and analyzes under which conditions consumers would buy such products. To investigate this subject a Discrete-Choice-Experiment was performed within the framework of a cross-European consumer survey in spring 2007. The results show that consumers’ utility is increased by an organically produced product and decreased by a GM product. Thereby the association with individual advantages (health benefits) decreases consumers’ utility less compared to the association with environmental benefits. Additionally, it could be shown that German consumers prefer locally produced rapeseed-oil compared to imported. If GM products exhibit a considerable price discount compared to conventional products, a certain market potential for GM rapeseed-oil exists in Germany. But the granting of discounts must be carefully balanced especially against the background of profitability for producers and processors.
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Bibliographic InfoPaper provided by German Association of Agricultural Economists (GEWISOLA) in its series 49th Annual Conference, Kiel, Germany, September 30-October 2, 2009 with number 53264.
Date of creation: Oct 2009
Date of revision:
Consumer behavior; GM food; rapeseed-oil; Discrete-Choice-Experiment; Food Consumption/Nutrition/Food Safety;
This paper has been announced in the following NEP Reports:
- NEP-AGR-2009-09-19 (Agricultural Economics)
- NEP-ALL-2009-09-19 (All new papers)
- NEP-DCM-2009-09-19 (Discrete Choice Models)
- NEP-MKT-2009-09-19 (Marketing)
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