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Process versus product: which determines consumer demand for genetically modified apples?

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  • William Kaye‐Blake
  • Kathryn Bicknell
  • Caroline Saunders

Abstract

One debate in the literature regarding consumers' reactions to genetically modified food (GMF) centres on whether consumers react to the process of gene technology or to the specific GMF products. Results from a choice experiment survey in New Zealand indicate that consumers are heterogeneous with regard to GMF and that some modifications are viewed more positively than others. These findings suggest that for some consumers the process of gene technology is the decisive factor in evaluating GMF, while for others the different potential GMF products are valued according to their enhanced attributes.

Suggested Citation

  • William Kaye‐Blake & Kathryn Bicknell & Caroline Saunders, 2005. "Process versus product: which determines consumer demand for genetically modified apples?," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 49(4), pages 413-427, December.
    • Handle: RePEc:bla:ajarec:v:49:y:2005:i:4:p:413-427
    DOI: 10.1111/j.1467-8489.2005.00311.x
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    References listed on IDEAS

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    Cited by:

    1. Bond, Craig A. & Thilmany, Dawn D. & Bond, Jennifer Keeling, 2008. "What to Choose? The Value of Label Claims to Fresh Produce Consumers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 33(3), pages 1-26.
    2. William H. Kaye-Blake & Caroline M. Saunders & Selim Cagatay, 2008. "Genetic Modification Technology and Producer Returns: The Impacts of Productivity, Preferences, and Technology Uptake," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(4), pages 692-710.
    3. Traill, W. Bruce & Arnoult, Matthieu H. & Chambers, Stephanie A. & Deaville, E.R. & Gordon, Michael H. & John, P. & Jones, Philip J. & Kliem, K.E. & Mortimer, S.R. & Tiffin, J. Richard, 2008. "Would Functional Agricultural Foods Improve Human Health?," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49893, European Association of Agricultural Economists.
    4. Claudia Symmank, 2019. "Extrinsic and intrinsic food product attributes in consumer and sensory research: literature review and quantification of the findings," Management Review Quarterly, Springer, vol. 69(1), pages 39-74, February.
    5. Novotorova, Nadezhda K. & Mazzocco, Michael A., 2009. "The Impact of Product Attribute Wording on Consumer Acceptance of Biotechnology Applications in Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(3), pages 1-14, November.
    6. Mara Thiene & Riccardo Scarpa & Jordan Louviere, 2015. "Addressing Preference Heterogeneity, Multiple Scales and Attribute Attendance with a Correlated Finite Mixing Model of Tap Water Choice," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 62(3), pages 637-656, November.
    7. Bond, Craig A. & Thilmany, Dawn D. & Bond, Jennifer Keeling, 2007. "What to Choose? The Value of Label Claims to Produce Consumers," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon 9704, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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