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Who Do Consumers Trust for Information: The Case of Genetically Modified Foods?

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  • Huffman, Wallace
  • Rousu, Matthew
  • Shogren, Jason
  • Tegene, Abebayehu

Abstract

To be effective, groups that disseminate information need trust. When different groups provide conflicting information on a new product or process like genetically modified (GM) foods, we hypothesize that consumers place different levels of trust in the sources and trust is related to their income, personal and social capital, and prior beliefs. A random sample of adults was asked to state their preferences for sources they would trust to provide verifiable (i.e., objective) information on genetic modification. Their responses were grouped into six categories, and a multinominal logit model used to explain relative trust in information sources. Relative trust in shown to be related to a participant’s schooling, age, prior beliefs, and religious upbringing.

Suggested Citation

  • Huffman, Wallace & Rousu, Matthew & Shogren, Jason & Tegene, Abebayehu, 2002. "Who Do Consumers Trust for Information: The Case of Genetically Modified Foods?," ISU General Staff Papers 200212010800001234, Iowa State University, Department of Economics.
    • Handle: RePEc:isu:genstf:200212010800001234
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    References listed on IDEAS

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    1. Rousu, Matthew & Huffman, Wallace & Shogren, Jason F. & Tegene, Abebayehu, 2002. "The Value of Verifiable Information in a Controversial Market: Evidence from Lab Auctions of Genetically Modified Food," Staff General Research Papers Archive 10009, Iowa State University, Department of Economics.
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    7. Huffman, Wallace E. & Shogren, Jason F. & Rousu, Matthew C. & Tegene, Abebayehu, 2001. "The Value To Consumers Of Gm Food Labels In A Market With Asymmetric Information: Evidence From Experimental Auctions," 2001 Annual meeting, August 5-8, Chicago, IL 20553, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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