Publications

by members of

Facultatea de Marketing
Academia de Studii Economice din Bucureşti
Bucureşti, Romania

(Faculty of Marketing, Bucharest University of Economics))

Working papers

2007

1. Anghel, Laurentiu-Dan & Filip, Alina, 2007. "Analysis of Place and Role of SME’s in the new Member States of the European Union," MPRA Paper 3643, University Library of Munich, Germany, revised 06 Jun 2007. [Downloadable!]

2006

1. Alin Stancu & Mihai Orzan, 2006. "Responsabilitatea sociala a companiilor," working papers 1001, Academy of Economic Studies, School of Marketing, revised Apr 2006. [Downloadable!]
2. Mihai Orzan, 2006. "Ethical issues relating to the use of the Internet and the implications for managers and business practice," working papers 1005, Academy of Economic Studies, School of Marketing, revised Apr 2007. [Downloadable!]
3. Glaser-Segura, Daniel & Anghel, Laurentiu-Dan & Tucci, Jack, 2006. "Supply chain management and the Romanian transition," MPRA Paper 3646, University Library of Munich, Germany, revised Feb 2006. [Downloadable!]
4. Carmen Balan, 2006. "Sistemul informational logistic: componente si macroprocese / Logistic Information System: Components and Macro-Processes," working papers 1007, Academy of Economic Studies, School of Marketing, revised May 2007. [Downloadable!]
5. Carmen Balan, 2006. "Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research," working papers 1008, Academy of Economic Studies, School of Marketing, revised May 2007. [Downloadable!]
6. Carmen Balan, 2006. "Marketing Communication Strategies Focused on High School Graduates. Case Study: The Faculty of Marketing of the Academy of Economic Studies from Bucharest," working papers 1010, Academy of Economic Studies, School of Marketing, revised May 2007. [Downloadable!]
7. Carmen Balan, 2006. "Solutiile informatice de management al depozitelor pe piata solutiilor operationale pentru lantul de aprovizionare-livrare / Warehouse Management Systems on the Supply Chain Execution Market," working papers 1006, Academy of Economic Studies, School of Marketing, revised May 2007. [Downloadable!]
8. Carmen Balan, 2006. "Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers," working papers 1009, Academy of Economic Studies, School of Marketing, revised May 2007. [Downloadable!]

2002

1. Glaser-Segura, Daniel & Anghel, Laurentiu-Dan, 2002. "An Institutional Theory Of Cooperation," MPRA Paper 9157, University Library of Munich, Germany, revised 2001. [Downloadable!]

2001

1. Mihai Orzan, 2001. "Ethical issues relating to the use of the Internet and the implications for managers and business practice," working papers 1002, Academy of Economic Studies, School of Marketing, revised Apr 2006. [Downloadable!]

Journal articles

2009

1. Iuliana Cetina & Gheorghe Orzan & Violeta Radulescu & Mihai Orzan, 2009. "Grounding the Marketing Strategy of the Organizations in the Field of Health Care," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 3(03(532)), pages 71-78, March. [Downloadable!]
2. Alina Filip & Laurenţiu-Dan Anghel, 2009. "Customer Loyalty and its Determinants in a Banking Services Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 288-297, June. [Downloadable!]
3. Carmen Bălan, 2009. "Major Change in the Quality Management of the Qualitative Market Research," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 314-322, June. [Downloadable!]

2008

1. Mihai Orzan, 2008. "Utilizatorii sistemelor informatice de marketing – aspecte demografice si cognitive," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 2(1), pages 3-11, March. [Downloadable!]
2. Orzan Mihai & Orzan Gheorghe & Stanculescu Anca-Maria, 2008. "Qualitative Marketing Research Through Usability Testing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1038-1042, May. [Downloadable!]
3. Andreea Strambu-Dima, 2008. "Aplicativitatea marketingului in organizatiile religioase," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 2(1), pages 65-74, March. [Downloadable!]
4. Andreea Strambu-Dima & Calin Veghes, 2008. "Entrepreneurial University €“ A New Vision On The Academic Competitiveness In A World In Motion," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 56. [Downloadable!]
5. Gheorghe Orzan & Iuliana Cetina & Nora Mihail, 2008. "Major Trends in the Development of the Marketing Information System," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 1(1(518)), pages 51-56, January. [Downloadable!]
6. Violeta Radulescu & Iuliana Cetina & Gheorghe Orzan, 2008. "Planning the Marketing Activity in the Health Care Services," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 6(6(523)), pages 57-66, June. [Downloadable!]
7. Daniel A. GLASER-SEGURA & Laurenţiu-Dan ANGHEL, 2008. "An exploratory study of the effect of social capital on supply chain relationships: the case of Romania," Management & Marketing, Economic Publishing House, vol. 3(1), Spring. [Downloadable!]
8. Zaharia Razvan & Rosca Mihai Ioan & Anghel Laurentiu, 2008. "Identifying The Needs For Information Of The Organizations From Bucharest, Muntenia And Oltenia Regions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1274-1278, May. [Downloadable!]
9. Carmen Balan, 2008. "The effects of the lack of coordination within the supply chain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(24), pages 26-40, June. [Downloadable!]

2007

1. Mihai Orzan & Gheorghe Orzan, 2007. "Word-of Mouth Marketing Vs Marketing Viral," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(3), pages 76-80, July. [Downloadable!]
2. Iuliana Cetina & Nora Mihail & Mihai Orzan, 2007. "Strategii de marketing in sectorul serviciilor," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(3), pages 54-59, July. [Downloadable!]
3. Mihai Orzan, 2007. "Managementul riscurilor asociate instrumentelor de marketing online," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(2), pages 3-16, April. [Downloadable!]
4. Mihai Orzan, 2007. "Utilitatea sistemelor informatice de marketing," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(1), pages 6-12, January. [Downloadable!]
5. Alin Stancu & Mihai Orzan, 2007. "Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(2), pages 49-53, April. [Downloadable!]
6. Nora Mihail & Iuliana Cetina & Gheorghe Orzan, 2007. "Credit Risk Evaluation," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 4(4(509)), pages 47-52, April. [Downloadable!]
7. Gheorghe Orzan, 2007. "Societatea Cunoasterii si Net-Economia," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(1), pages 19-28, January. [Downloadable!]
8. Gheorghe Orzan, 2007. "Strategia de marketing in spatiul virtual," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(1), pages 40-45, January. [Downloadable!]
9. Gheorghe Orzan, 2007. "Tehnologii informatice inteligente de accesare multidimensionala a bazelor si depozitelor de date de marketing," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(2), pages 29-41, April. [Downloadable!]
10. Gheorghe Orzan & Traian Surcel, 2007. "Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(2), pages 54-61, April. [Downloadable!]
11. Nicolae Teodorescu & Aurelia-Felicia Stancioiu & Laurentiu-Dan Anghel & Diana Maria Vranceanu, 2007. "Qualitative versus quantitative marketing research," Management & Marketing, Economic Publishing House, vol. 2(3), Autumn. [Downloadable!]
12. Carmen Balan, 2007. "Protectia datelor personale in cercetarile de marketing online," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(4), pages 14-26, October. [Downloadable!]
13. Carmen Bãlan, 2007. "Quality assurance in the case of training programs designed and implemented in cooperation with the business environment)," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 18-23, June. [Downloadable!]
14. Carmen Balan, 2007. "Atragerea, retentia si recastigarea clientilor: prioritati de marketing relational," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(3), pages 38-47, July. [Downloadable!]
15. Carmen Balan, 2007. "The Alliances of European Retailers and Their Effects in the Field of Marketing and Supply Chain," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 10(25BIS), pages 29-48, November. [Downloadable!]
16. Carmen Balan, 2007. "Managementul relatiilor cu clientii: valente strategice, operationale si analitice," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(3), pages 6-17, July. [Downloadable!]
17. Carmen Balan, 2007. "Fundamentarea strategiei de marketing pe baza masurarii valorii clientilor," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(3), pages 65-75, July. [Downloadable!]
18. Carmen Balan, 2007. "Necessary Mutations in the Marketing Occupations Classification in Romania," Management & Marketing, Economic Publishing House, vol. 2(1), Spring. [Downloadable!]

2006

1. Daniel A. Glaser-Segura & Laurentiu Dan Anghel & Jack E. Tucci, 2006. "Supply Chain Management And The Romanian Transition," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 8(19), pages 18-26, February. [Downloadable!]
2. Carmen Balan, 2006. "CATI: Telephone Interviewing Technique," Management & Marketing, Economic Publishing House, vol. 1(1), Spring. [Downloadable!]

Books

2001

1. Gheorghe Orzan & Mihai Orzan, 2001. "Marketing Information Systems," marketing books, Academy of Economic Studies, School of Marketing, edition 1, number 1 edited by Mihai Orzan & Mihai Orzan, July.

This page was last updated on 2009-12-2.