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Publications

by members of

Facultatea de Marketing
Academia de Studii Economice din Bucureşti
Bucureşti, Romania

(Faculty of Marketing, Bucharest Academy of Economic Studies))

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institutions, not those affilated at the time of publication. List of registered members. Register yourself. Find also a compilation of publications from alumni here.

This page is updated in the first days of each month.


| Working papers | Journal articles | Books |

Working papers

2011

  1. Filip, Alina, 2011. "New product development in business to business marketing - a relational perspective," MPRA Paper 31597, University Library of Munich, Germany.

2007

  1. Anghel, Laurentiu-Dan & Filip, Alina, 2007. "Analysis of Place and Role of SME’s in the new Member States of the European Union," MPRA Paper 3643, University Library of Munich, Germany, revised 06 Jun 2007.

2006

  1. Alin Stancu & Mihai Orzan, 2006. "Responsabilitatea sociala a companiilor," working papers 1001, Academy of Economic Studies, School of Marketing, revised Apr 2006.
  2. Glaser-Segura, Daniel & Anghel, Laurentiu-Dan & Tucci, Jack, 2006. "Supply chain management and the Romanian transition," MPRA Paper 3646, University Library of Munich, Germany, revised Feb 2006.
  3. Carmen Balan, 2006. "Sistemul informational logistic: componente si macroprocese / Logistic Information System: Components and Macro-Processes," working papers 1007, Academy of Economic Studies, School of Marketing, revised May 2007.
  4. Carmen Balan, 2006. "Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research," working papers 1008, Academy of Economic Studies, School of Marketing, revised May 2007.
  5. Carmen Balan, 2006. "Marketing Communication Strategies Focused on High School Graduates. Case Study: The Faculty of Marketing of the Academy of Economic Studies from Bucharest," working papers 1010, Academy of Economic Studies, School of Marketing, revised May 2007.
  6. Carmen Balan, 2006. "Solutiile informatice de management al depozitelor pe piata solutiilor operationale pentru lantul de aprovizionare-livrare / Warehouse Management Systems on the Supply Chain Execution Market," working papers 1006, Academy of Economic Studies, School of Marketing, revised May 2007.
  7. Carmen Balan, 2006. "Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers," working papers 1009, Academy of Economic Studies, School of Marketing, revised May 2007.

2003

  1. Glaser-Segura, Daniel & Anghel, Laurentiu-Dan, 2003. "Empirical Study Of Institutions Romania," MPRA Paper 9157, University Library of Munich, Germany, revised 2002.

2001

  1. Mihai Orzan, 2001. "Ethical issues relating to the use of the Internet and the implications for managers and business practice," working papers 1002, Academy of Economic Studies, School of Marketing, revised Apr 2006.

Journal articles

2014

  1. Iacob Catoiu & Mihai Orzan & Octav-Ionut Macovei & Claudia Iconaru, 2014. "Modelling Users` Trust in Online Social Networks," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 289, February.
  2. Aurelia-Felicia STĂNCIOIU & Mihail-Cristian DIŢOIU & Nicolae TEODORESCU & Lucian-Florin ONIŞOR, 2014. "Dimensions of the destination’s sensory profile. Case study: Muntenia," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(4(593)), pages 81-98, April.
  3. Mihail-Cristian DIŢOIU & Aurelia-Felicia STĂNCIOIU & Gabriel BRĂTUCU & Lucian-Florin ONIŞOR & Andreea BOTOȘ, 2014. "The sensory brand of the destination. Case study: Transylvania," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(5(594)), pages 37-50, May.
  4. Aurelia-Felicia STĂNCIOIU & Andreea BOTOŞ & Nicolae TEODORESCU & Anamaria-Cătălina RADU & Ion PÂRGARU, 2014. "Assessment modalities of the Master Plan for the Romanian tourism development 2007-2026," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(3(592)), pages 7-30, March.

2013

  1. Calin Veghes & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2013. "Exploring Privacy-Related Aspects Of The Consumers' Direct Approach," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 41.
  2. Aurelia-Felicia STĂNCIOIU & Andreea BOTOŞ & Mihai ORZAN & Ion PÂRGARU & Octavian ARSENE, 2013. "Integrated marketing communication in tourism – an analysis. Case study: Muntenia and Oltenia," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(6(583)), pages 7-34, June.
  3. VEGHES Calin & ORZAN Mihai & ACATRINEI Carmen & DUGULAN Diana, 2013. "Private Information Revealed By Romanian Facebook Users - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1827-1834, July.
  4. Călin Petrică Vegheş & Ionel Dumitru & Ioana Cecilia Popescu & Mihai Cristian Orzan, 2013. "Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 544-558, June.
  5. Adrian Vicenţiu SALCU & Carmen ACATRINEI, 2013. "Gamification applied in affiliate marketing. Case study of 2Parale," Management & Marketing, Economic Publishing House, vol. 8(4), Winter.
  6. Ionescu Andreea & Ciceo Andreea Teodora, 2013. "Particularities of the Marketing Communication Strategy through Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 806-809, May.
  7. Ciceo Andreea & Ionescu Andreea, 2013. "A Critical Review of Service Quality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 736-740, May.
  8. Adina, MOISE-TITEI & Daniel, MOISE, 2013. "The Benefits Of Using Trainings In Organizations As A Way Of Communicating With The Stakeholders," Management Strategies Journal, Constantin Brancoveanu University, vol. 23(Special), pages 446-449.
  9. Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Ion PÂRGARU & Andreea BOTOȘ & Anamaria-Cătălina RADU, 2013. "Oltenia’s identity – A systemic approach of a tourism destination’s universe," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(7(584)), pages 7-26, July.
  10. Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Ion PÂRGARU & Andreea BOTOȘ & Anamaria-Cătălina RADU, 2013. "Aspects on the perception of young people regarding balneotherapy tourism in Romania," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(12(589)), pages 25-42, December.
  11. Ioana Cecilia Popescu & Ionel Dumitru & Calin Veghes & Camelia Kailani, 2013. "Marketing communication as a vector of the Romanian small businesses sustainable development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 671-686, November.

2012

  1. Veghes Calin & Orzan Mihai & Acatrinei Carmen & Dugulan Diana, 2012. "Attitudes Of The Consumers Regarding Their Personal Data: What Has Changed Under The Recent Years?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1228-1234, July.
  2. Calin Veghes & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2012. "Privacy Literacy: What Is And How It Can Be Measured?," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 36.
  3. Mihai Orzan & Octav Ionut Macovei, 2012. "Criterii de evaluare a eficientei comunicarii de marketing prin intermediul blogosferei," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 6(1), pages 2-16, June.
  4. Alina Filip & Lelia Voinea, 2012. "Understanding the Processes of Customer Acquisition, Customer Retention and Customer Relationship Development," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(2), pages 62-67, April.
  5. Filip Alina & Voinea Lelia, 2012. "Impact of Economic Crisis on Buying Behaviour and Marketing-Mix Tools," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 931-936, May.
  6. Barbu Andreea Mihaela & Cetinã, Iuliana & Orzan, Gheorghe, 2012. "Perceptions and Preferences of Cultural Services Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 40, Decembre.
  7. Irina Iosub & Gheorghe Orzan, 2012. "Semnificatia mesajelor comunicationele difuzate prin intermediul Blogosferei," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 6(1), pages 59-65, June.
  8. ORZAN Gheorghe & ICONARU Claudia & MACOVEI Octav-Ionut, 2012. "An Empirical Model Of Online Buying Continuance Intention," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 296-305.
  9. Carmen Balan & Mirela-Patricia Zegreanu, 2012. "Insights into the Development of the Market of Mobile Marketing Services in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 786-801, November.
  10. CATOIU Iacob & IONESCU Alexandru & AVRAM Emanuela Maria, 2012. "The Identification Of The Economics Students` Perception Of The Romanian Labourmarket Absorption," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 79-86.
  11. CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.
  12. Iacob Catoiu & Daniel Adrian Gardan & Iuliana Petronela Geangu, 2012. "Customer Loyalty - Specific Features Of Retail Activity In Bucharest," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(14), pages 25.
  13. Iacob Catoiu & Mihai Tichindelean, 2012. "Relationship Marketing - Theoretical Consideration," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 31.
  14. Carmen ACATRINEI & Florina Nicoleta NISTOR, 2012. "The Romanian perspective upon the social customer and online social networks," Management & Marketing, Economic Publishing House, vol. 7(2), Summer.
  15. Carmen Acatrinei & Teodora Viviana Puiu, 2012. "The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(3), pages 153-164, July.
  16. VEGHES Calin & ACATRINEI Carmen & DUGULAN Diana, 2012. "A Marketing Review Over The Content Of The Consumer`S Private Space," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 423-428.
  17. Luigi DUMITRESCU & Iuliana CETINA & Alma PENTESCU, 2012. "Employee Satisfaction Measurement – Part of Internal Marketing," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 37-48, March.
  18. DUMITRESCU Luigi & RADULESCU Violeta & PENTESCU Alma, 2012. "Knowing Employees` Perceptions - Determinant In Creating A Successful Organizational Culture," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 142-150.
  19. Onisor Lucian-Florin, 2012. "Marketing And Innovation: Young People'S Attitude Towards New Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1179-1186, July.
  20. ONISOR Lucian-Florin & CRISTEA Silvia-Lucia, 2012. "Correlation Of Legal Aspects And Marketing Techniques In The Granting Process Of Patents, Trade Marks And Copyright In Romania, The European Community, United States Of America, Japan And Korea," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 288-295.
  21. IONESCU Andreea & TATU Cristian Ionut, 2012. "The Challenges And Business Potential Of Social Media And The Transformation Of Nowadays Corporate Communications," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 210-217.
  22. Moise –Þiþei Adina & Moise Daniel & Cruceru Anca-Francisca, 2012. "Communication through Events and Sales Forces Adopted by Competitors in the European Space," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1041-1044, May.
  23. Moise-Þiþei Adina & Moise Daniel, 2012. "Antisocial and Prosocial Effects of Media Content," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 49, Decembre.
  24. CARUNTU Andreea Laura & STANCIOIU Aurelia- Felicia & TEODORESCU Nicolae, 2012. "Tourist Destination Image Trough The Identity Of Personalities.Case Study: Constantin Brancusi," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 60-68.
  25. DITOIU Mihail-Cristian & STANCIOIU Aurelia-Felicia & TEODORESCU Nicolae, 2012. "Sensory Dimensions Of The Destination Bucharest From The Point Of View Of Young People," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 129-134.
  26. Caescu Stefan Claudiu & Constantinescu Mihaela & Ploesteanu Mara Gabriela, 2012. "Strategic Marketing And Quality Of Life," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 801-806, December.
  27. Mihaela Constantinescu, 2012. "The Relationship between the Quality of Life Concept and Social Marketing Development," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(2), pages 75-80, April.
  28. Constantinescu Mihaela & Caescu Stefan Claudiu & Ploesteanu Mara Gabriela, 2012. "Strategic Marketing Planning In Sports- A Perspective Of Quality Of Life Improvement," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 807-812, December.
  29. Mihaela CONSTANTINESCU, 2012. "Romanian consumer’s perception on quality of life – sport relationship," Management & Marketing, Economic Publishing House, vol. 7(4), Winter.
  30. Mihaela CONSTANTINESCU, 2012. "The economic crisis – implications on methods and instruments used in quality of life studies," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(8(573)), pages 125-134, August.
  31. DUGULAN Diana & POPESCU Ioana Cecilia & VEGHES Calin, 2012. "Cultural Heritage, Travel And Tourism, And Sustainable Development: An Exploratory Assessment Of Their Current Relationships," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 135-141.
  32. Dugulan Diana & Popescu Ioana Cecilia & Veghes Calin, 2012. "An Assessment Of The Relationships Between The Cultural Heritage, Travel & Tourism, And Sustainable Development In The Central And Eastern European Countries," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1141-1147, July.

2011

  1. Bogdan Georgescu & Mihai Orzan & Daniel Moise, 2011. "Strategii pentru cresterea calitatii serviciilor de transport aerian in contextul crizei globale," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 5(2), pages 60-67, June.
  2. Gheorghe Orzan & Calin Veghes & Mihai Orzan, 2011. "Un model conceptual al utilizarii blogurilor in comunicarea integrata de marketing," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 5(3), pages 10-20, September.
  3. Gheorghe ORZAN & Ivona STOICA & Mihai ORZAN, 2011. "Online Marketing Strategies Using Organizational Blogs," Holistic Marketing Management, Romanian-American University, vol. 1(1), pages 52-59, March.
  4. Alina Filip, 2011. "Principii si scoli de gandire in marketingul relational," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 5(1), pages 21-27, March.
  5. Alina Filip, 2011. "Perspective in conceptualizarea si implementarea managementului relatiilor cu clientii," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 5(2), pages 2-10, June.
  6. Filip Alina & Plesea Doru & Moise Daniel, 2011. "Relationship Marketing: Conceptualization and Main Economic Fields of Implementation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 730-734, May.
  7. Alina Filip, 2011. "Loyalty Programs. Role, Structure and Potential Benefits," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(2), pages 88-93, September.
  8. Lelia Voinea & Alina Filip, 2011. "Analyzing the Main Changes in New Consumer Buying Behavior during Economic Crisis," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(1), pages 14-19, July.
  9. Gheorghe Orzan & Irina Iosub, 2011. "Specificul mesajelor comunicationale transmise de catre companiile internationale prin intermediul blogosferei," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 5(4), pages 28-37, December.
  10. Laurentiu Dan Anghel & Georgiana Florentina Grigore & Mihai Roşca, 2011. "Cause-Related Marketing, Part of Corporate Social Responsibility and Its Influence upon Consumers’ Attitude," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 72-85, February.
  11. Carmen Bălan & Daniela Ioniţă, 2011. "Exploratory Research on the Organizational Learning in Small Enterprises and Implications for the Economic Higher Education," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 464-481, June.
  12. POP Nicolae Al. & ACATRINEI Carmen, 2011. "A Qualitative Research Regarding The Marketing Communication Tools Used In The Online Environment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(special), pages 119-125, July.
  13. Veghes Calin & Acatrinei Carmen & Dugulan Diana & Palade Marius, 2011. "A Marketing View Over The Role Of The Public Authorities In The Protection Of The Consumers' Private Space," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 811-816, December.
  14. Carmen Păunescu & Carmen Acatrinei (Pantea), 2011. "Managing maturity in process-based improvement organizations: a perspective of the Romanian companies," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 13(2), pages 223-241, May.
  15. Popescu Andrei & Caescu Stefan Claudiu & Brandabur Raluca Ecaterina, 2011. "Strategically Repositioning Russia," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 774-778, July.
  16. Constantinescu Mihaela & Daniel Moise, 2011. "Comparative Analisys Between The Objective And The Subjective Quality Of Life Approach - Strengths And Weaknesses," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 55-61, December.
  17. Moise-Titei Adina & Moise Daniel, 2011. "The Overall Strategic Communication in Marketing Events in the Current Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 825-830, May.
  18. ªtefan Claudiu CÃESCU & stefan.caescu@gmail.com & Daniel MOISE & moisedaniel@gmail.com, 2011. "Corporate Strategic Instruments Used For Defining Objectives And Budgets On Business Domains And Strategic Business Units," Proceedings of the International Conference Investments and Economic Recovery, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(1), pages 290-296, December.
  19. Cruceru Anca & Moise Daniel & Tatu Cristi, 2011. "The Role Of The Sales Techniques In The Marketing Activity Of The Companies In Bucharest," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 737-741, December.
  20. Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Anca-Daniela VLĂDOI & Ion PÂRGARU & Daniel MOISE, 2011. "Dobrogea as Romanian Tourism Micro-destination," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(7(560)), pages 133-142, July.
  21. Aurelia-Felicia STĂNCIOIU & Ion PÂRGARU & Anca-Daniela VLĂDOI & Nicolae TEODORESCU & Carmen PUIU, 2011. "Oltenia – Micro-destination of Cultural and Medical Spa Tourism," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(12(565)), pages 43-58, December.
  22. Monica Paula Rațiu & Aurelia-Felicia Stăncioiu & Anca-Daniela Vlădoi & Nicolae Teodorescu, 2011. "Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(3), pages 255-262.
  23. Aurelia-Felicia STĂNCIOIU & Ion PÂRGARU & Nicolae TEODORESCU & Anca-Daniela VLĂDOI & Monica Paula RAŢIU, 2011. "Moldavia and Maramureş – Micro-destinations for Relaunching the Romanian Tourism," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(10(563)), pages 45-56, October.
  24. Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Ion PÂRGARU & Anca-Daniela VLĂDOI & Codruţa BĂLTESCU, 2011. "modelarea imaginii unui oraş. Studiu de caz: Bucureşti," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(4(557)), pages 159-170, April.
  25. Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Anca-Daniela VLĂDOI & Codruţa BĂLTESCU & Marilena STOIAN, 2011. "Banat-Crişana as Micro-destination – Elements of Tourism Image and Tourism Identity," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(9(562)), pages 17-26, September.
  26. Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Ion PÂRGARU & Anca-Daniela VLĂDOI & Codruţa BĂLTESCU, 2011. "The Image of the Tourism Destination – a Supporting Element in the Development of the Regional Tourism Brand Study Case: Muntenia," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(2(555)), pages 139-152, February.
  27. Mihaela Constantinescu, 2011. "The Specifics of the Sport Product and Their Implications within the Marketing Activity," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(2), pages 71-76, September.
  28. Mihaela Constantinescu, 2011. "Principii teoretice in dezvoltarea si implementarea chestionarelor ca instrumente de sondare a pietei," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 5(2), pages 68-78, June.
  29. Mihaela Constantinescu, 2011. "Evolutia conceptului de calitate a vietii si implicatiile acesteia asupra strategiei de marketing a companiilor," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 5(1), pages 11-20, March.
  30. Calin Veghes & Diana Dugulan & Ioana Cecilia Popescu, 2011. "The Marketing Of The Local Communities As A Tool For Supporting Their Sustainable Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(13), pages 49.

2010

  1. Mihai Orzan, 2010. "Studiul factorilor ce determina adoptia unor retele sociale online de catre utilizatorii romani," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 4(4), pages 19-27, December.
  2. Alina Filip, 2010. "Segmentarea pietei – activitate definitorie a marketingului relational. Studiu de caz: sectorul bancar de retail," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 4(4), pages 51-59, December.
  3. Iacob Cătoiu & Diana Maria Vrânceanu & Alina Filip, 2010. "Setting Fair Prices – Fundamental Principle Of Sustainable Marketing," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 115-128, February.
  4. Gheorghe Orzan & Florin Tudor Ionescu & Alin Angheluta, 2010. "Caracteristici demografice ale blogosferei din Romania," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 4(4), pages 108-121, December.
  5. Carmen Bălan, 2010. "Carbon-Footprint Policy Of The Top Ten Global Retailers: Contribution To Sustainable Development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 52-65, February.
  6. Carmen Bălan, 2010. "Alternative Dispute Resolution through Mediation in Romanian Retail Banking," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 504-518, June.
  7. Catoiu, Iacob & Vranceanu, Diana Maria & Tatu, Cristian, 2010. "Framing Influence on Fairness Perceptions of Differential Prices," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(3), pages 158-172, September.
  8. Iacob Catoiu & Daniel Adrian Gardan, 2010. "Romanian Consumer Perception Towards Mobile Marketing Campaigns," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 25.
  9. Iacob Catoiu & Oana stanciu & Mihai Tichindelean, 2010. "Statistical Inference Used In Marketing Research," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 5(3), pages 130-136, December.
  10. CĂTOIU, Iacob & GÂRDAN, Daniel Adrian & GÂRDAN, Doru Lucian, 2010. "Mobile Marketing Future Trends," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 1(1), pages 11-22.
  11. Iacob Catoiu & Olimpia Oancea & Amalia Pandelica, 2010. "Cercetari de marketing privind evaluarea decalajelor de perceptie asupra sigurantei alimentare existente intre industria si piata produselor de panificatie din Romania," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 4(3), pages 3-21, September.
  12. Pantea Carmen & Pop Nicolae Al., 2010. "Email Marketing Campaigns: The Easiest Path From Organizations To Consumers – An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 737-742, July.
  13. Veghes Calin & Pantea Carmen & Balan Diana & Rusescu Marius, 2010. "Attitudes Of The Consumers Regarding The Processing And Employment Of Their Personal Data," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 797-802, July.
  14. brandabur raluca & popescu andrei, 2010. "Marketing For Small Entreprises €" Case Study Positioning Of €Œplafar†Di Ltd," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1081-1085, December.
  15. Raluca Ecaterina Brandabur & Laura Daniela Tanase, 2010. "Un altfel de consumator: Studiu asupra obiceiurilor asociate produselor ecologice," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 4(3), pages 54-61, September.
  16. Popescu Andrei & Brandabur Raluca Ecaterina & Tatu Cristian Ionut, 2010. "Does Positioning Have A Place In The Minds Of Our Students?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1133-1136, December.
  17. Mihaela Grigorica & Isa Elis & Andreea Ionescu, 2010. "Dinamica pietei internationale: Influenta integrarii Romaniei in U.E. asupra activitatii de import a inreprinderilor romanesti mici si mijlocii," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 4(3), pages 88-101, September.
  18. Diana Dugulan & Virgil Balaure & Ioana Cecilia Popescu & Calin Veghes, 2010. "Cultural Heritage, Natural Resources And Competitiveness Of The Travel And Tourism Industry In Central And Eastern European Countries," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 26.

2009

  1. Iuliana Cetina & Gheorghe Orzan & Violeta Radulescu & Mihai Orzan, 2009. "Grounding the Marketing Strategy of the Organizations in the Field of Health Care," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 3(03(532)), pages 71-78, March.
  2. Alina Filip & Laurentiu-Dan Anghel, 2009. "Customer Loyalty and its Determinants in a Banking Services Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 288-297, June.
  3. Zaharia Razvan & Grundey Dainora, 2009. "Challenges And Opportunities Faced By Entrepreneurial University. Some Lessons From Romania And Lithuania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 874-876, May.
  4. Carmen Balan, 2009. "Major Change in the Quality Management of the Qualitative Market Research," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 314-322, June.
  5. Iacob C?toiu, 2009. "Marketing and Customer Relationship Management," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 233-236, February.
  6. Iacob Catoiu & Tudor Edu, 2009. "The Identification Of The Romanian Companies’ Marketing Needs And Means Of Communication - A Marketing Research -," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 42.
  7. Iacob C?toiu & C?lin Veghe?, 2009. "Marketing competencies of trade personnel," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 29-40, February.
  8. Veghes Calin & Pantea Carmen, 2009. "Social Networking: Reasons To Join And Things Done By The Romanian Consumers - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 869-873, May.
  9. Calin Veghes & Carmen Pantea & Diana Balan & Bogdan Lalu, 2009. "European Union Consumers’ Views On The Protection Of Their Personal Data: An Exploratory Assessment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 44.
  10. Ion PÂRGARU & Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Oana Maria REZEANU & Sandel GRONSKI, 2009. "Strategies of post-adhesion of the Chamber of Commerce and Industry of Bucharest – a marketing approach," Management & Marketing, Economic Publishing House, vol. 4(2), Summer.
  11. Nicolae POP & Adriana AGAPIE & Nicolae TEODORESCU, 2009. "An algorithmic approach for modelling customer expectations," Management & Marketing, Economic Publishing House, vol. 4(1), Spring.
  12. Nicolae Teodorescu & Aurelia–Felicia Stancioiu & Augustin Mitu, 2009. "Considerations Regarding Quality Management in Services as a Marketing Instrument for Increasing Customers’ Satisfaction in Tourism Products," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 412-418, June.

2008

  1. Mihai Orzan, 2008. "Utilizatorii sistemelor informatice de marketing – aspecte demografice si cognitive," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 2(1), pages 3-11, March.
  2. Orzan Mihai & Orzan Gheorghe & Stanculescu Anca-Maria, 2008. "Qualitative Marketing Research Through Usability Testing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1038-1042, May.
  3. Andreea Strambu-Dima, 2008. "Aplicativitatea marketingului in organizatiile religioase," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 2(1), pages 65-74, March.
  4. Andreea Strambu-Dima & Calin Veghes, 2008. "Entrepreneurial University €“ A New Vision On The Academic Competitiveness In A World In Motion," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 56.
  5. Gheorghe Orzan & Iuliana Cetina & Nora Mihail, 2008. "Major Trends in the Development of the Marketing Information System," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 1(1(518)), pages 51-56, January.
  6. Violeta Radulescu & Iuliana Cetina & Gheorghe Orzan, 2008. "Planning the Marketing Activity in the Health Care Services," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 6(6(523)), pages 57-66, June.
  7. Daniel A. GLASER-SEGURA & Laurenţiu-Dan ANGHEL, 2008. "An exploratory study of the effect of social capital on supply chain relationships: the case of Romania," Management & Marketing, Economic Publishing House, vol. 3(1), Spring.
  8. Zaharia Razvan & Rosca Mihai Ioan & Anghel Laurentiu, 2008. "Identifying The Needs For Information Of The Organizations From Bucharest, Muntenia And Oltenia Regions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1274-1278, May.
  9. Carmen Balan, 2008. "The effects of the lack of coordination within the supply chain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(24), pages 26-40, June.
  10. Raluca Mihalcea & Iacob Catoiu, 2008. "Consumer Identity And Implications For The Brand," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 50.
  11. Iacob Catoiu & Tudor Edu, 2008. "Elemente de macromarketing vizate de Romania in cadrul negocierilor pentru Acordul de Liber Schimb UE - ASEAN," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 2(1), pages 12-20, March.
  12. Iacob CATOIU & Tudor EDU, 2008. "The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research," Management & Marketing, Economic Publishing House, vol. 3(4), Winter.
  13. Iacob Catoiu, 2008. "Un Model Pentru Generatiile Viitoare: Profesorul Universitar Doctor Dumitru Patriche," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 260-263, February.
  14. Pantea Carmen & Veghes Calin, 2008. "The Romanian Consumer And Online Marketing – An Exploratory Research Approach," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1066-1071, May.
  15. Carmen PAUNESCU & Irina PURCAREA & Carmen PANTEA, 2008. "Managing quality in organizations through performance measurement," Management & Marketing, Economic Publishing House, vol. 3(1), Spring.
  16. Nicolae TEODORESCU & Nicolae Alexandru POP & Aurelia-Felicia STANCIOIU, 2008. "Price determination and price strategy in the marketing view," Management & Marketing, Economic Publishing House, vol. 3(4), Winter.
  17. Nicolae Teodorescu & Nicolae Al. Pop & Felicia-Aurelia Stancioiu, 2008. "Typological Analysis of Buying Actions," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 2(2(519)), pages 35-38, February.
  18. Nicolae Teodorescu & Aurelia-Felicia Stancioiu & Ionel Dumitru & Robert Morar, 2008. "Utilizarea panelurilor de consumatori in cercetarea de marketing," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 2(1), pages 27-32, March.
  19. Nicolae Alexandru Pop & Aurelia-Felicia Stancioiu & Nicolae Teodorescu & Suzana Pretorian, 2008. "Senzorial Marketing – Means of Evaluating Customer’s Satisfaction on Balnear Tourism," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 5(5(522)), pages 71-78, May.
  20. Nicolae TEODORESCU & Aurelia-Felicia STANCIOIU & Carmen PUIU, 2008. "Aspects concerning the elaboration of the questionnaires used in the marketing research," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(36), pages 530-535, may.
  21. Vranceanu Diana & Popescu Ioana Cecilia & Tatu Cristi, 2008. "Marketing Research In Advertising," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1268-1273, May.

2007

  1. Mihai Orzan & Gheorghe Orzan, 2007. "Word-of Mouth Marketing Vs Marketing Viral," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(3), pages 76-80, July.
  2. Iuliana Cetina & Nora Mihail & Mihai Orzan, 2007. "Strategii de marketing in sectorul serviciilor," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(3), pages 54-59, July.
  3. Mihai Orzan, 2007. "Managementul riscurilor asociate instrumentelor de marketing online," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(2), pages 3-16, April.
  4. Mihai Orzan, 2007. "Utilitatea sistemelor informatice de marketing," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(1), pages 6-12, January.
  5. Alin Stancu & Mihai Orzan, 2007. "Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(2), pages 49-53, April.
  6. Alina Filip & Nicolae Al. Pop, 2007. "Strategic views regarding the relationship marketing approach and the transactional marketing approach within the financial and banking segment," Management & Marketing, Economic Publishing House, vol. 2(3), Autumn.
  7. Alina Filip, 2007. "Continutul si caracteristicile produselor si serviciilor finaciar-bancare," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(1), pages 29-34, January.
  8. Bogdan Onete & Mihaela Constantinescu & Alina Filip, 2007. "Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 115-120, June.
  9. Alina Filip, 2007. "Particularitati ale auditului de marketing si analiza SWOT in sectorul financiar – bancar," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(2), pages 42-48, April.
  10. Nora Mihail & Iuliana Cetina & Gheorghe Orzan, 2007. "Credit Risk Evaluation," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 4(4(509)), pages 47-52, April.
  11. Gheorghe Orzan, 2007. "Societatea Cunoasterii si Net-Economia," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(1), pages 19-28, January.
  12. Gheorghe Orzan, 2007. "Strategia de marketing in spatiul virtual," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(1), pages 40-45, January.
  13. Gheorghe Orzan, 2007. "Tehnologii informatice inteligente de accesare multidimensionala a bazelor si depozitelor de date de marketing," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(2), pages 29-41, April.
  14. Gheorghe Orzan & Traian Surcel, 2007. "Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(2), pages 54-61, April.
  15. Nicolae Teodorescu & Aurelia-Felicia Stancioiu & Laurentiu-Dan Anghel & Diana Maria Vranceanu, 2007. "Qualitative versus quantitative marketing research," Management & Marketing, Economic Publishing House, vol. 2(3), Autumn.
  16. Carmen Balan, 2007. "Protectia datelor personale in cercetarile de marketing online," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(4), pages 14-26, October.
  17. Carmen Bãlan, 2007. "Quality assurance in the case of training programs designed and implemented in cooperation with the business environment)," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 18-23, June.
  18. Carmen Balan, 2007. "Atragerea, retentia si recastigarea clientilor: prioritati de marketing relational," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(3), pages 38-47, July.
  19. Carmen Balan, 2007. "The Alliances of European Retailers and Their Effects in the Field of Marketing and Supply Chain," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 10(25bis), pages 29-48, November.
  20. Carmen Balan, 2007. "Managementul relatiilor cu clientii: valente strategice, operationale si analitice," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(3), pages 6-17, July.
  21. Carmen Balan, 2007. "Fundamentarea strategiei de marketing pe baza masurarii valorii clientilor," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(3), pages 65-75, July.
  22. Carmen Balan, 2007. "Necessary Mutations in the Marketing Occupations Classification in Romania," Management & Marketing, Economic Publishing House, vol. 2(1), Spring.
  23. Iacob Catoiu & Sanda Pantazi, 2007. "Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(1), pages 2-5, January.
  24. Mihaela Constantinescu, 2007. "Asocierea de imagine intre companie si sportiv – element de diferentiere in comunicarea de marketing," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(1), pages 35-39, January.
  25. Mihaela Constantinescu & Violeta Beclea Szekely, 2007. "Elemente de conceptualizare teoretica si practica a industriei sportive," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(3), pages 18-22, July.
  26. Mihaela Constantinescu & Mihai Rosca, 2007. "Individualizarea marketingului sportiv in cadrul marketingului general," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(3), pages 60-64, July.
  27. Ioana Popescu, 2007. "Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing," Revista de Marketing Online (Journal of Online Marketing), Academy of Economic Studies, School of Marketing, vol. 1(2), pages 17-28, April.

2006

  1. Daniel A. Glaser-Segura & Laurentiu Dan Anghel & Jack E. Tucci, 2006. "Supply Chain Management And The Romanian Transition," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 8(19), pages 18-26, February.
  2. Carmen Balan, 2006. "CATI: Telephone Interviewing Technique," Management & Marketing, Economic Publishing House, vol. 1(1), Spring.

1997

  1. Daniel, M. & Latha, M.M., 1997. "Soliton in discrete and continuum alpha helical proteins with higher-order excitations," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 240(3), pages 526-546.

Books

2007

  1. Gheorghe Orzan, 2007. "Cybermarketing," marketing books, Academy of Economic Studies, School of Marketing, edition 1, number 2 edited by Mihai Orzan, June.

2006

  1. Gheorghe Orzan, 2006. "Marketing Information Systems," marketing books, Academy of Economic Studies, School of Marketing, edition 2, number 1 edited by Mihai Orzan, June.