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modelarea imaginii unui oraş. Studiu de caz: Bucureşti

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Author Info

  • Aurelia-Felicia STĂNCIOIU

    (Bucharest Academy of Economic Studies)

  • Nicolae TEODORESCU

    (Bucharest Academy of Economic Studies)

  • Ion PÂRGARU

    (Polytechnic University of Bucharest)

  • Anca-Daniela VLĂDOI

    (Bucharest Academy of Economic Studies)

  • Codruţa BĂLTESCU

    (“Transilvania” University of Braşov)

Abstract

In a world where, lately, on one hand, more destinations can be “replaced” one for the other and the tourists’ desire to find a mean of expressing their own identities (Morgan, Pritchard, 2004, pp. 50-80) is more and more evident, and, on the other hand, the image is gradually replacing the identity, leads to the fact that the authenticity of every single aspect that one community has needs to be assessed and reassessed from an economical and socio-cultural point of view.

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Bibliographic Info

Article provided by Asociatia Generala a Economistilor din Romania - AGER in its journal Theoretical and Applied Economics.

Volume (Year): XVIII(2011) (2011)
Issue (Month): 4(557) (April)
Pages: 159-170

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Handle: RePEc:agr:journl:v:4(557):y:2011:i:4(557):p:159-170

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Related research

Keywords: tourism destination; tourism image; regional tourism brand; forms of tourism; destination marketing.;

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