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Does Positioning Have A Place In The Minds Of Our Students?

Author

Listed:
  • Popescu Andrei

    (Academia de Studii Economice Bucuresti, Facultatea de Marketing)

  • Brandabur Raluca Ecaterina

    (Academia de Studii Economice Bucuresti,Facultatea de Marketing)

  • Tatu Cristian Ionut

    (Academia de Studii Economice Bucuresti,)

Abstract

Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather limited, focusing on the concept of reputation. Then it became ”the place a brand occupies in the mind of its target audience”. Under this meaning , many companies have implemented the concept of positioning as a part of their everyday marketing activities. Nowadays, positioning is being used as a tool for explaining how consumers relate to foreign countries. The concept of positioning is simply to important to be ignored, but does it have a place in our students minds? This paper aims to determine whether we have an evolution or an involution in this matter.

Suggested Citation

  • Popescu Andrei & Brandabur Raluca Ecaterina & Tatu Cristian Ionut, 2010. "Does Positioning Have A Place In The Minds Of Our Students?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1133-1136, December.
    • Handle: RePEc:ora:journl:v:1:y:2010:i:2:p:1133-1136
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    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n2/181.pdf
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    More about this item

    Keywords

    marketing; positioning; marketing research;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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