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Oltenia – Micro-destination of Cultural and Medical Spa Tourism

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Author Info

  • Aurelia-Felicia STĂNCIOIU

    (Bucharest Academy of Economic Studies)

  • Ion PÂRGARU

    (Polytechnic University of Bucharest)

  • Anca-Daniela VLĂDOI

    (Bucharest Academy of Economic Studies)

  • Nicolae TEODORESCU

    (Bucharest Academy of Economic Studies)

  • Carmen PUIU

    (University of Craiova)

Abstract

A region, in order to express its viability as tourism destination, has to emphasize not only its defining elements, but also the activities from the recreative, curative or cultural field in which it has specialized in (processed after Cocean et al., 2002, pp. 297-298). This involves several stages, organically linked in a planned framework, with the establishment of the specific objectives and strategies, not only at micro and meso, but also at macro level, beginning with “the study of the motivational demand, of the resources, in terms of their functionality in tourism and their profitability in exploitation” (Erdeli, Gheorghilaş, 2006, pp. 288-289). The authors intend, based on these considerations, to reveal the elements of regional brand, with the identification of those functions or types of tourism (recreative, curative and/or cultural) which are specific to the region of Oltenia, that is “still unseen and unknown”.

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Bibliographic Info

Article provided by Asociatia Generala a Economistilor din Romania - AGER in its journal Theoretical and Applied Economics.

Volume (Year): XVIII(2011) (2011)
Issue (Month): 12(565) (December)
Pages: 43-58

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Handle: RePEc:agr:journl:v:12(565):y:2011:i:12(565):p:43-58

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Related research

Keywords: tourism micro-destination; destination image; regional tourism brand; medical spa tourism; destination marketing.;

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