Sharing Economy In Romania - Is Sharing The Future Of Business?

Usually businesses create a product/service (as an answer to an existing need on the market or a complete new, innovative one), sell it and develop further. But in recent years, peer-to-peer power increased along with a different model - the collaborative platforms. Thus, the aim of this paper is to take a look at what sharing economy means and how it has evolved in Romania compared to other countries. In order to do so we used secondary data (review of publicly available documents). Preliminary results show that the sharing economy is growing across the globe, yet there are aspects which need further research and data collection. Collaborative platforms are appealing especially to the younger, more educated consumers, who live in urban areas. Still, the future of these platforms is uncertain, depending on a series of decisions (customers' perceptions and consumption behaviour, companies' ability to adapt, governments decisions about regulations).