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Statistical Inference Used In Marketing Research

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Author Info

  • Iacob Catoiu

    (Academy of Economic Studies)

  • Oana stanciu

    (Lucian Blaga Unversity of Sibiu)

  • Mihai Tichindelean

    (Lucian Blaga Unversity of Sibiu)

Abstract

The purpose of this article is to describe, theoretically, but also through several applications, the statistical methods or procedures through which the research results can be extended at the target population level. The target population represents the aggregate of all the elements, sharing some common set of characteristics that comprise the universe for the purpose of the marketing research problem.

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File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/536catoiu&stanciu&tichindelean.pdf
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Bibliographic Info

Article provided by Lucian Blaga University of Sibiu, Faculty of Economic Sciences in its journal Studies in Business and Economics.

Volume (Year): 5 (2010)
Issue (Month): 3 (December)
Pages: 130-136

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Handle: RePEc:blg:journl:v:5:y:2010:i:3:p:130-136

Contact details of provider:
Postal: Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No 17, postal code 550324, Sibiu, Romania
Phone: 004 0269 210375
Fax: 004 0269 210375
Email:
Web page: http://economice.ulbsibiu.ro/
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Related research

Keywords: marketing research; sample; statistical inference; statistic test;

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