Content
2021
- 235-258 The Five Elements of AI to Leverage Data and Dominate Your Industry
In: Creating Innovation Spaces
by Alexander Thamm - 237-260 Accounting and Sports
In: Managing Sports Teams
by Tomas Hjelström - 237-371 System of Standard Solutions
In: Technology for Innovation
by Isak Bukhman - 239-244 Dr. Oliver Zöllner on Place Branding in Germany
In: An Insider’s Guide to Place Branding
by Florian Kaefer - 239-254 Problem Structuring to Enable Innovation in Business/IT Projects
In: Digitalization
by Tatiana Porté & Gil Regev & Alain Wegmann - 241-257 Useful Information for Practitioners
In: Patent Management
by Oliver Gassmann & Martin A. Bader & Mark James Thompson - 241-269 Offer Management
In: The Evolution of Yield Management in the Airline Industry
by Ben Vinod - 243-255 Platform Envelopment
In: Platform Business Models
by R. Srinivasan - 243-266 Sustainable Buildings and Practice in China
In: Understanding China’s Real Estate Markets
by Sean Chiao & Nancy F. Lin - 243-266 Sustainable Buildings and Practice in China
In: Understanding China’s Real Estate Markets
by Sean Chiao & Nancy F. Lin - 245-251 Pärtel-Peeter Pere on Nordic Place Branding and Talent Attraction
In: An Insider’s Guide to Place Branding
by Florian Kaefer - 247-269 Successful Lead Management: Nothing’s Gonna Stop Us Now
In: B2B Marketing
by Stephan Wenger - 249-267 Lohmar | Digital | For Everyone
In: Digitalization Cases Vol. 2
by Cindy Schaefer & Kristina Lemmer & Stephan Weber & Philipp Kukula & Bjoern Niehaves - 249-268 Strategic Transformation and Operations Management at Bühler AG: A Holistic Approach
In: Global Manufacturing Management
by Holger Feldhege & Xue-Zhi Liu & Dominik Remling - 253-257 Rebecca Smith on Country Branding in New Zealand
In: An Insider’s Guide to Place Branding
by Florian Kaefer - 257-262 What You Can Achieve With TBM
In: Template-based Management
by Uwe G. Seebacher - 257-276 Systematic Review of the Literature on SME Digitalization: Multi-sided Pressure on Existing SMEs
In: Digitalization
by Andrea Meier - 257-276 Tarnea Technology Solutions: Competing in a Winner-Takes-All Market
In: Platform Business Models
by R. Srinivasan - 259-262 Dr. Robert Govers on the Origins and Future of Place Branding
In: An Insider’s Guide to Place Branding
by Florian Kaefer - 259-279 Leveraging the Human Factor through Holarchy: A Case Study
In: Creating Innovation Spaces
by Habib Lesevic - 261-288 Funding of Professional Team Sports Organisations
In: Managing Sports Teams
by Kim Lachmann & Johannes Struckmeier - 263-265 The Theorem on TBM
In: Template-based Management
by Uwe G. Seebacher - 263-266 Dr. Sebastian Zenker on Place Marketing and City Branding in Europe
In: An Insider’s Guide to Place Branding
by Florian Kaefer - 267-269 Dr. Sonya Hanna on Strategic Place Brand Management
In: An Insider’s Guide to Place Branding
by Florian Kaefer - 267-271 Thoughts on China’s Real Estate Policies
In: Understanding China’s Real Estate Markets
by Baoxing Qiu - 267-271 Thoughts on China’s Real Estate Policies
In: Understanding China’s Real Estate Markets
by Baoxing Qiu - 267-301 Dealing with the Things—Management to Transaction
In: Principles of Chinese Management
by Haibo Hu - 269-284 Global Manufacturing at CLAAS: From a Local-for-Local Structure Toward Network Excellence
In: Global Manufacturing Management
by Hendrik Schellmann & Christian Köbke - 271-277 Competitive Revenue Management
In: The Evolution of Yield Management in the Airline Industry
by Ben Vinod - 271-277 Dr. Stella Kladou on How Culture Impacts City Branding
In: An Insider’s Guide to Place Branding
by Florian Kaefer - 271-283 Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generator
In: B2B Marketing
by Boris Ringwald - 271-287 Approaching Digitalization at an SME Manufacturing Service Provider
In: Digitalization Cases Vol. 2
by Michael Reiner Kamm & Charlotte Wehking & Lena Franziska Kaiser & Markus Otto & Jan vom Brocke - 273-280 Minding the Strategies: A Progressive Development Model
In: Understanding China’s Real Estate Markets
by Haijun Xia - 273-280 Minding the Strategies: A Progressive Development Model
In: Understanding China’s Real Estate Markets
by Haijun Xia - 277-286 Complementary Business Models
In: Platform Business Models
by R. Srinivasan - 277-290 Identifying Barriers for Digital Transformation in the Public Sector
In: Digitalization
by Linn Slettum Bjerke-Busch & Arild Aspelund - 279-284 Todd Babiak on Meaningful Place Branding and Storytelling
In: An Insider’s Guide to Place Branding
by Florian Kaefer - 279-284 Agency Revenue Management
In: The Evolution of Yield Management in the Airline Industry
by Ben Vinod - 281-288 China’s Housing Markets
In: Understanding China’s Real Estate Markets
by Tobias Just & Hannah Levinger - 281-288 China’s Housing Markets
In: Understanding China’s Real Estate Markets
by Tobias Just & Hannah Levinger - 281-291 Designing a Corporate Accelerator: Enabling the Collaboration of Incumbent Companies and Start-ups to Foster Innovation
In: Creating Innovation Spaces
by Marcel Engelmann - 285-289 Tom Buncle on Destination Branding, Tourism, and Crisis Recovery
In: An Insider’s Guide to Place Branding
by Florian Kaefer - 285-292 The Last Frontier: Individual Seat Pricing
In: The Evolution of Yield Management in the Airline Industry
by Ben Vinod - 285-300 Applying a Regional Manufacturing Network Analysis for PALFINGER
In: Global Manufacturing Management
by Martin Friedl - 285-315 User Experience and Touchpoint Management: A Touchpoint Performance Management Toolkit for the Buyer Journey
In: B2B Marketing
by Fabienne Halb & Uwe G. Seebacher - 287-313 QWIKCILVER™ and WOOHOO™: Developing a Complementary Platform
In: Platform Business Models
by R. Srinivasan - 289-298 Hotel Markets and Development in China
In: Understanding China’s Real Estate Markets
by Michael A. Crawford - 289-298 Hotel Markets and Development in China
In: Understanding China’s Real Estate Markets
by Michael A. Crawford - 289-303 Digitalizing Water Bill Payments
In: Digitalization Cases Vol. 2
by Ransford Mensah & Aileen Cater-Steel & Mark Toleman - 289-322 Controlling in Professional Team Sports Organisations
In: Managing Sports Teams
by Claudio Kasper - 291-303 Crisis-Driven Digital Transformation: Examining the Online University Triggered by COVID-19
In: Digitalization
by Christian Ravn Haslam & Sabine Madsen & Jeppe Agger Nielsen - 293-304 Leadership in Transformation: How to Lead in the Digital Era?
In: Creating Innovation Spaces
by Dana Goldhammer - 293-312 Influence of Revenue Management on the Airline Business Process
In: The Evolution of Yield Management in the Airline Industry
by Ben Vinod - 299-305 The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry
In: Understanding China’s Real Estate Markets
by Hui Zuo - 299-305 The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry
In: Understanding China’s Real Estate Markets
by Hui Zuo - 301-316 Network Optimization in 5-Year Cycles at Lapp Group
In: Global Manufacturing Management
by Georg Stawowy & Boris Katic & Dominik Remling - 303-342 Zhi Yuan-Management of Personal Relationship
In: Principles of Chinese Management
by Haibo Hu - 305-312 Selecting, Combining, and Cultivating Digital Ecosystems in a Digital Ecosphere
In: Digitalization
by Claus A. Foss Rosenstand - 305-315 How to Exploit Me as Much as Possible
In: Creating Innovation Spaces
by Tamim Al-Marie - 305-325 Impact of the Digital Transformation on the Transformation of the Workforce
In: Digitalization Cases Vol. 2
by Nils Schaupensteiner & Sophia González & Judith Borgmann - 313-331 The Pro-Poor Digitalisation Canvas: Shaping Innovation Towards SDGs 1 and 10
In: Digitalization
by Malte Jütting & Franka Blumrich & Svenja Lemke - 313-337 Artificial Intelligence and Emerging Technologies in Travel
In: The Evolution of Yield Management in the Airline Industry
by Ben Vinod - 315-328 Contemporary Issues in Platforms
In: Platform Business Models
by R. Srinivasan - 317-326 An Entrepreneurial Approach to Designing Innovation Space
In: Creating Innovation Spaces
by Jamshid Alamuti - 317-334 Holistic Manufacturing Network Management Approach at Jenoptik AG: Light and Production Division
In: Global Manufacturing Management
by Richard Hummel - 317-341 Content Marketing Process: Embrace Art and Science
In: B2B Marketing
by Łukasz Kosuniak - 323-340 Media Strategies in the Sports Media Sector
In: Managing Sports Teams
by Christoph Bertling - 327-333 Augmenting Machine-Human Intelligence with Human-in-the-Loop
In: Creating Innovation Spaces
by Karina Grosheva - 327-342 The Springest Story: How IT Enables Holacratic Organizations
In: Digitalization Cases Vol. 2
by Bastian Wurm & Reinald A. Minnaar & Jan Mendling & Matt Hallmann & Saimir Bala & Waldemar Kremser & Erik Strauss - 329-346 JOSEPHS®: the Service Manufactory
In: Platform Business Models
by R. Srinivasan - 335-349 Global Traceability as a Competitive Advantage: The Model-Based Approach of a Tier-1 Automotive Supplier
In: Global Manufacturing Management
by Fabian Liebetrau - 335-349 Digital Needs Diversity: Innovation and Digital Leadership from a Female Managers’ Perspective
In: Digitalization
by Anne E. Gfrerer & Lars Rademacher & Stefan Dobler - 335-351 Innovation Spaces in the Global Environment
In: Creating Innovation Spaces
by Karl H. Ohlberg - 339-345 Future State
In: The Evolution of Yield Management in the Airline Industry
by Ben Vinod - 341-353 Between the Dissolution of Boundaries and Distinction
In: Managing Sports Teams
by Christoph Bertling - 343-361 Digital Kaizen at FPT Software: Principles and Practices for Digital Transformations
In: Digitalization Cases Vol. 2
by Duy Dang-Pham & Ai-Phuong Hoang & Diem-Trang Vo & Quang Tran Duc Tri - 343-366 Contingency-Centric Content Management: Mastering Content Overload with Smart Content Marketing
In: B2B Marketing
by Olaf Mörk - 343-381 Situational Governance-Management of Specific Situation
In: Principles of Chinese Management
by Haibo Hu - 351-369 Developing Creative Leaders: Learner’s Reflections on Methodology and Pedagogy
In: Digitalization
by Detlef Reis & Brian Hunt - 355-370 Media and Personality Law
In: Managing Sports Teams
by Michael Schmittmann - 363-379 Cultivating Digital Transformation at Arcadis
In: Digitalization Cases Vol. 2
by Lieselot Danneels & Stijn Viaene & Joachim Van den Bergh & Carolyn Moore - 367-391 Buyer-Centric Content Approach: Design Thinking to Market to Humans in the B2B World
In: B2B Marketing
by Alexandra Ender - 371-380 An Integrated Approach to Digital Implementation: TOSC-Model and DPSEC-Circle
In: Digitalization
by Daniel R. A. Schallmo & Christopher A. Williams - 373-383 The Method of Simulation by Little Manikins
In: Technology for Innovation
by Isak Bukhman - 381-395 Challenges, Lessons and Methods for Developing Values-Based Intrapreneurial Culture
In: Digitalization
by Jakub Kruszelnicki & Henning Breuer - 381-399 Becoming a Data-Driven Company
In: Digitalization Cases Vol. 2
by Christoph Buck & Christopher van Dun & Rocco Huber & Jan Jöhnk & Markus Birkel - 385-428 The Algorithm for Inventive Problem Solving (ARIZ-85C)
In: Technology for Innovation
by Isak Bukhman - 393-418 From Keywords to Contextual Frameworks: New Take on B2B SEO Enabling Next Level Content
In: B2B Marketing
by Jonathan Barrett & Mark Herten - 397-407 A Practitioner-Oriented Toolkit to Foster Sustainable Product Innovation
In: Digitalization
by Christoph Haag & Florian Nögel & Kai Krampe - 401-421 Governance for a Multinational ERP Program in a Decentralized Organization
In: Digitalization Cases Vol. 2
by Caroline Kiselev & Patrick Langenegger - 409-420 Success Factors when Implementing Innovation Teams
In: Digitalization
by Mikael J. Johnsson & Ewa Svensson & Kristina Swenningsson - 419-435 Strategic Account-Based Marketing: How to Tame This Beast
In: B2B Marketing
by Andy Bacon - 421-426 Fly the Flag, How to Innovate Management Practices for the “Best in the World”
In: Digitalization
by Maria Vittoria Colucci & Anna Forciniti - 429-432 Root-Cause Analysis
In: Technology for Innovation
by Isak Bukhman - 433-450 Value Methodology
In: Technology for Innovation
by Isak Bukhman - 437-461 Social Media in B2B: The New Kids on the Block
In: B2B Marketing
by Connor Moseler & Olaf Mörk - 451-466 Function Modeling and Analysis and Trimming Method
In: Technology for Innovation
by Isak Bukhman - 463-483 Social Selling in B2B: How to Get Jump Started
In: B2B Marketing
by Beatrice Ermer & Jens Kleine - 467-483 Technology for Innovation: Strategy of System Development and Related Problem-Solving
In: Technology for Innovation
by Isak Bukhman - 485-502 Corporate Influencing in B2B: Employees as Brand Ambassadors in Social Media
In: B2B Marketing
by Markus Weinländer - 503-525 Digital Marketing in China: How B2B Companies Can Successfully Expand into the Chinese Market
In: B2B Marketing
by Nils Horstmann - 529-543 Finding the Right Path: A B2B Marketing Journey SME Showcase
In: B2B Marketing
by Stefan Prath - 545-557 Digital Transformation in Shipping: The Hapag-Lloyd Story
In: B2B Marketing
by Jenny Gruner - 559-578 Choosing the Right Marketing Automation Platform: A SME Success Story
In: B2B Marketing
by Mariana Romero-Palma - 579-597 How to Improve with a Strategic Lead Management: The Go-to-Market of Innovative Energy Solutions—Case Energy Industry
In: B2B Marketing
by Beatrice Ermer & Sabrina Weiß & Markus Niehaus - 599-617 Marketing and Sales Excellence: A Practical Showcase for Organisations
In: B2B Marketing
by Stefan Schulz - 619-639 Winning and Retaining Customers Successfully Through Lead Management: The Intralogistics Provider STILL Success Story
In: B2B Marketing
by Oliver Nolte & Sönke Caro - 641-664 User Experience and Touchpoint Management: A Case Study for the Mechanical and Engineering Industry
In: B2B Marketing
by Fabienne Halb & Uwe G. Seebacher - 665-684 Sales Channel Management: A Low-Cost Quick Win Showcase for External Salesforce Excellence
In: B2B Marketing
by Klara Gölles & Uwe G. Seebacher - 685-698 Central Business Intelligence: A Lean Development Process for SMEs
In: B2B Marketing
by Lukas Strohmeier - 699-715 From Zero to Hero: B2C Practice as Revenue Generator in B2B
In: B2B Marketing
by Mike Kleinemaß - 717-734 365 Days B2B Marketing Turnaround: A Fact-Driven, Bullet-Proof Showcase Guide
In: B2B Marketing
by Miroslav Negovan & Uwe G. Seebacher - 737-745 What Did This Guidebook Present, and Where Does It Go from Here?
In: B2B Marketing
by Uwe G. Seebacher
2020
- 1-2 Introduction
In: Transfer Pricing in One Lesson
by Oliver Treidler - 1-2 Outline
In: Bank Management and Control
by Johannes Wernz - 1-4 Introduction: The Board in the Digital Age
In: Governing Digital Transformation
by Steven De Haes & Laura Caluwe & Tim Huygh & Anant Joshi - 1-4 Introduction
In: Metathinking
by Nick Shannon & Bruno Frischherz - 1-7 Strategic Management Control in Theory and Practice
In: Strategic Management Control
by Fredrik Nilsson & Carl-Johan Petri & Alf Westelius - 1-8 Introduction: Storytelling, Storylistening, and the Stories About Your Boss
In: Narrative Organizations
by Christine Erlach & Michael Müller - 1-10 Cracks in the Leader’s Ship
In: Executive Ownershift
by Dan Norenberg - 1-12 What Is Negotiation?
In: Successfully Negotiating in Asia
by Kim Cheng Patrick Low - 1-12 Total Revenue Management (TRM)Total revenue management (TRM)
In: Total Revenue Management (TRM)
by Marc Helmold - 1-13 Enterprise Governance of IT, Alignment, and Value
In: Enterprise Governance of Information Technology
by Steven De Haes & Wim Van Grembergen & Anant Joshi & Tim Huygh - 1-14 Basics in Lean Management
In: Lean Management and Kaizen
by Marc Helmold - 1-16 The Battle for Attention
In: User Experience Is Brand Experience
by Felix Sand & Anna-Katharina Frison & Pamela Zotz & Andreas Riener & Katharina Holl - 1-16 An Introduction to Personal Branding
In: Personal Brand Management
by Talaya Waller - 1-17 Standards for Management Systems: Overview and Main Ingredients
In: Standards for Management Systems
by Herfried Kohl - 1-18 Anatomy of Positive Leadership: Authentic, Principled and Service Oriented
In: New Horizons in Positive Leadership and Change
by Satinder Dhiman - 1-19 Social CRM: Evolution and Building Blocks
In: Social Customer Relationship Management
by Rainer Alt & Olaf Reinhold - 1-19 Understanding Developmentally Sourced Diversity as a Key to High-Quality Dialogue and Collaborative Intelligence
In: Practices of Dynamic Collaboration
by Jan De Visch & Otto Laske - 1-24 Best-in-Class Negotiations in the International Context
In: Successful International Negotiations
by Marc Helmold - 1-38 Organizational Purpose and Integrated Control
In: Management Control with Integrated Planning
by Lukas Rieder & Raef Lawson - 1-57 What Is Artificial Intelligence and How to Exploit It?
In: Understanding Artificial Intelligence
by Ralf T. Kreutzer & Marie Sirrenberg - 1-76 Elements of Purchasing in Nature
In: The Nature of Purchasing
by Florian Schupp - 3-10 Knowledge Risk Management—State of Research
In: Knowledge Risk Management
by Susanne Durst & Thomas Henschel - 3-14 Understanding the Need for a New Approach to Strategy Development
In: Design Thinking for Strategy
by Claude Diderich - 3-14 The Multinational Corporation
In: The Rise of the African Multinational Enterprise (AMNE)
by Ebimo Amungo - 3-16 A Case for Social Entrepreneurship in Our Times
In: Social Entrepreneurship and Corporate Social Responsibility
by Joan Marques - 3-23 Bank Management and Steering
In: Bank Management and Control
by Johannes Wernz - 3-24 The Lesson
In: Transfer Pricing in One Lesson
by Oliver Treidler - 3-27 Blockchain Foundations
In: Build Your Own Blockchain
by Daniel Hellwig & Goran Karlic & Arnd Huchzermeier - 5-23 A Roadmap Towards Governing Digital Transformation
In: Governing Digital Transformation
by Steven De Haes & Laura Caluwe & Tim Huygh & Anant Joshi - 7-22 Types of Thinking
In: Metathinking
by Nick Shannon & Bruno Frischherz - 9-30 Illustrating an Organisation’s Strategy as a Map
In: Strategic Management Control
by Thomas Falk & Carl-Johan Petri & Jan Roy & Åke Walldius - 9-32 The Digital Environment
In: Harnessing the Potential of Digital Post-Millennials in the Future Workplace
by Alan Okros - 11-20 Dilemmas, Dramas and Differences
In: Executive Ownershift
by Dan Norenberg - 11-30 Stories: What Organizations Are Made Of
In: Narrative Organizations
by Christine Erlach & Michael Müller - 13-27 PricingPricing Elements and Price ElasticityPrice elasticities
In: Total Revenue Management (TRM)
by Marc Helmold - 13-31 Knowledge Risk Management in Companies Offering Knowledge-Intensive Business Services
In: Knowledge Risk Management
by Malgorzata Zieba - 13-47 Negotiation, the Relationship Way
In: Successfully Negotiating in Asia
by Kim Cheng Patrick Low - 15-23 The Cultural Change Towards Lean Management
In: Lean Management and Kaizen
by Marc Helmold - 15-27 The Global Distribution of MNCs
In: The Rise of the African Multinational Enterprise (AMNE)
by Ebimo Amungo - 15-28 Recognizing Key Insights That Make Design Thinking Valuable to Strategy
In: Design Thinking for Strategy
by Claude Diderich - 15-74 Enterprise Governance of IT
In: Enterprise Governance of Information Technology
by Steven De Haes & Wim Van Grembergen & Anant Joshi & Tim Huygh - 17-31 Social Entrepreneurship: The Quest for a Planetary Consciousness of Human Compatibility
In: Social Entrepreneurship and Corporate Social Responsibility
by William A. Guillory - 17-35 The Role of Information Processing for Product Perception
In: User Experience Is Brand Experience
by Felix Sand & Anna-Katharina Frison & Pamela Zotz & Andreas Riener & Katharina Holl - 19-32 Awakened Leaders and Conscious Followers: Leading Mindful Change
In: New Horizons in Positive Leadership and Change
by Joan Marques - 19-36 What Is a Personal Brand?
In: Personal Brand Management
by Talaya Waller - 19-249 Generic Standards for Management Systems: An Overview
In: Standards for Management Systems
by Herfried Kohl - 21-28 Fractional Leadership
In: Executive Ownershift
by Dan Norenberg - 21-45 Critical Practices Strengthening Autonomy, Developmental Diversity, and Stratification
In: Practices of Dynamic Collaboration
by Jan De Visch & Otto Laske - 21-55 Social CRM: Four Case Studies
In: Social Customer Relationship Management
by Rainer Alt & Olaf Reinhold - 23-27 Structural Thinking
In: Metathinking
by Nick Shannon & Bruno Frischherz - 25-28 Why Should Boards Care?
In: Governing Digital Transformation
by Steven De Haes & Laura Caluwe & Tim Huygh & Anant Joshi - 25-29 Prisoners’ Dilemma and Negotiation Types
In: Successful International Negotiations
by Marc Helmold - 25-30 Kaizen: Continuous Improvements in Small Steps
In: Lean Management and Kaizen
by Marc Helmold - 25-38 Banks and the Regulatory and Economic Environment
In: Bank Management and Control
by Johannes Wernz - 25-90 Applying the Lesson to Basic Transactions
In: Transfer Pricing in One Lesson
by Oliver Treidler - 29-33 Process Thinking
In: Metathinking
by Nick Shannon & Bruno Frischherz - 29-41 Executive Ownershift
In: Executive Ownershift
by Dan Norenberg - 29-42 PricingPricing as Part of Corporate Strategy
In: Total Revenue Management (TRM)
by Marc Helmold - 29-43 Multinationals Strategies and Governance
In: The Rise of the African Multinational Enterprise (AMNE)
by Ebimo Amungo - 29-45 Revisiting the Business Model Canvas as a Common Language
In: Design Thinking for Strategy
by Claude Diderich - 29-45 Learning from Peers
In: Governing Digital Transformation
by Steven De Haes & Laura Caluwe & Tim Huygh & Anant Joshi - 29-51 Cryptocurrencies
In: Build Your Own Blockchain
by Daniel Hellwig & Goran Karlic & Arnd Huchzermeier - 31-43 Painting the Relevant Organisation
In: Strategic Management Control
by Alf Westelius & Johnny Lind - 31-44 Waste and Value-Added
In: Lean Management and Kaizen
by Marc Helmold - 31-44 Competencies and Criteria for Successful Negotiations
In: Successful International Negotiations
by Marc Helmold - 31-59 The Cartography of Narrative Organizations
In: Narrative Organizations
by Christine Erlach & Michael Müller - 33-45 The Social Entrepreneur
In: Social Entrepreneurship and Corporate Social Responsibility
by Wanda Krause - 33-47 Toyota Kata Approach—A Way to Mitigate Knowledge Risks in Start-Ups
In: Knowledge Risk Management
by Helio Aisenberg Ferenhof - 33-51 Generational Theory and Cohort Analysis
In: Harnessing the Potential of Digital Post-Millennials in the Future Workplace
by Alan Okros - 33-64 Servant Leadership and Change: A Review of the Literature
In: New Horizons in Positive Leadership and Change
by Gary Roberts - 35-39 Relational Thinking
In: Metathinking
by Nick Shannon & Bruno Frischherz - 37-49 Discovering Your Target Audience
In: Personal Brand Management
by Talaya Waller - 37-53 Unconscious Brand Messaging and Perception Beneath the Detection Threshold
In: User Experience Is Brand Experience
by Felix Sand & Anna-Katharina Frison & Pamela Zotz & Andreas Riener & Katharina Holl - 39-59 Learning from Integrated Management Models
In: Management Control with Integrated Planning
by Lukas Rieder & Raef Lawson - 39-70 Risk Modeling and Capital: Credit Risk (Loans)
In: Bank Management and Control
by Johannes Wernz - 41-46 Transformational Thinking
In: Metathinking
by Nick Shannon & Bruno Frischherz - 43-52 Mastering Titanic Challenges
In: Executive Ownershift
by Dan Norenberg - 43-59 Pricing StrategiesPricing strategies
In: Total Revenue Management (TRM)
by Marc Helmold - 45-55 Lean Management as Part of the Corporate Strategy
In: Lean Management and Kaizen
by Marc Helmold - 45-57 Negotiations as Integral Part of the Corporate Strategy
In: Successful International Negotiations
by Marc Helmold - 45-66 Planning for Control and Evaluation
In: Strategic Management Control
by Erik Jannesson & Fredrik Nilsson - 47-54 Setting Thinking Free
In: Metathinking
by Nick Shannon & Bruno Frischherz - 47-59 Africa: A Continent of Shortages
In: The Rise of the African Multinational Enterprise (AMNE)
by Ebimo Amungo - 47-61 Aspiring to Be a Social Entrepreneur: Does Prosocial Motivation Matter?
In: Social Entrepreneurship and Corporate Social Responsibility
by Eric Adom Asante & Emmanuel Affum-Osei & Barbara Danquah - 47-61 Governance Objectives to Lead Digital Transformation
In: Governing Digital Transformation
by Steven De Haes & Laura Caluwe & Tim Huygh & Anant Joshi