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Product Innovation and Business Models

In: Product Innovation Management

Author

Listed:
  • Stefano Biazzo

    (University of Padua)

  • Roberto Filippini

    (University of Padua)

Abstract

The product and its accompanying services are the core elements of a company’s value proposition, and product innovation plays a central role in creating a sustainable competitive advantage. However, the ability to unlock the transformative and revenue-generating potential of new products lies, in certain situations, in the change of other components of the firm’s “way of being” in the competitive arena. In other words, the ability to capture the value of product innovation depends on the business model in which the product is embedded. We will address this topic with an emphasis on product innovations in the current era of digital transformation.

Suggested Citation

  • Stefano Biazzo & Roberto Filippini, 2021. "Product Innovation and Business Models," Management for Professionals, in: Product Innovation Management, edition 1, chapter 10, pages 177-194, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-75011-4_10
    DOI: 10.1007/978-3-030-75011-4_10
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