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Case Study DATEV: The Introduction of a Corporate Newsroom as a Change Project

In: The Corporate Newsroom

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  • Christian Buggisch

Abstract

What would the Corporate Publishing department at DATEV look like if we were to start over on a greenfield site? I dealt with this question at the beginning of 2014. I became aware of the Siemens Newsroom in Munich through articles in trade journals and contacted Christoph Moss, who had previously played a major role in the Siemens model. Our cooperation should be open-ended. It was important to me to first analyse the current situation in order to see whether a Corporate Newsroom at DATEV makes sense at all. It turned out that the introduction of a Newsroom would be a challenging change project for us, which had to be accompanied by communication.

Suggested Citation

  • Christian Buggisch, 2021. "Case Study DATEV: The Introduction of a Corporate Newsroom as a Change Project," Management for Professionals, in: Christoph Moss (ed.), The Corporate Newsroom, chapter 9, pages 117-127, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-67642-1_9
    DOI: 10.1007/978-3-030-67642-1_9
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