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TBM in Innovation Management: Case Study Chemicals/Pharma Industry

In: Template-based Management

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  • Uwe G. Seebacher

Abstract

The case study represents the prototype of the Template-based Management (TBM) approach. Back in 1997, we were still unaware that we were using an innovative tool that would later have the potential to transform the managerial practice. Moreover, the actions we took were rather intuitive. It was very much a “gut feeling” that we should use templates as a means to challenge time and budgetary constraints.

Suggested Citation

  • Uwe G. Seebacher, 2021. "TBM in Innovation Management: Case Study Chemicals/Pharma Industry," Management for Professionals, in: Template-based Management, edition 1, chapter 9, pages 145-156, Springer.
  • Handle: RePEc:spr:mgmchp:978-3-030-56611-1_9
    DOI: 10.1007/978-3-030-56611-1_9
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