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Dr. Efe Sevin on Exurban Place Branding

In: An Insider’s Guide to Place Branding

Author

Listed:
  • Florian Kaefer

    (The Place Brand Observer)

Abstract

USA | Dr. Efe Sevin studies the measurement and assessment processes in place branding and public diplomacy campaigns. His current research focuses on identifying and analyzing social networks created on digital communication platforms. His works have been published in several academic journals and books. Efe has co-edited City Diplomacy Current Trends and Future Prospects (2020) and is the co-author of forthcoming Nation Branding in South America and Nation Branding in North America.

Suggested Citation

  • Florian Kaefer, 2021. "Dr. Efe Sevin on Exurban Place Branding," Management for Professionals, in: An Insider’s Guide to Place Branding, edition 1, pages 119-123, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-67144-0_20
    DOI: 10.1007/978-3-030-67144-0_20
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