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Dr. Heather Skinner on Responsible Tourism, Corfu and Place Branding

In: An Insider’s Guide to Place Branding

Author

Listed:
  • Florian Kaefer

    (The Place Brand Observer)

Abstract

Greece | Dr. Heather Skinner is a Senior Fellow of the Institute of Place Management (IPM), a widely published author on place marketing and branding, and an Associate Editor of the IPM’s Journal of Place Management and Development. She is founding chair of the Corfu Symposium on Managing and Marketing Places (2014–2019), Chair of the IPM’s Visiting Places Special Interest Group, and Co-Chair of the Academy of Marketing’s Place Marketing and Branding Special Interest Group. Heather is most interested in place management, branding, and responsible tourism.

Suggested Citation

  • Florian Kaefer, 2021. "Dr. Heather Skinner on Responsible Tourism, Corfu and Place Branding," Management for Professionals, in: An Insider’s Guide to Place Branding, edition 1, pages 143-148, Springer.
  • Handle: RePEc:spr:mgmchp:978-3-030-67144-0_25
    DOI: 10.1007/978-3-030-67144-0_25
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