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Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias

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Cited by:

  1. Ohlwein, Martin, 2022. "Same but different - The effect of the unit of measure on the valuation of a unit price," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  2. Cynthia I. Escobedo del Bosque & Achim Spiller & Antje Risius, 2021. "Who Wants Chicken? Uncovering Consumer Preferences for Produce of Alternative Chicken Product Methods," Sustainability, MDPI, vol. 13(5), pages 1-21, February.
  3. Meng Zhao & Xueqi Zhang & Chenxing Wang & Yu Zhao & Gang Wu, 2021. "Research on Residents’ Willingness to Pay for Promoting the Green Development of Resource-Based Cities: A Case Study in Chifeng," Sustainability, MDPI, vol. 13(5), pages 1-24, March.
  4. Frauke Becker & Karen Gedenk, 2020. "Optimale nichtlineare Tarife auf zweiseitigen Medien-Märkten [Optimal Nonlinear Pricing in Two-Sided Media Markets]," Schmalenbach Journal of Business Research, Springer, vol. 72(4), pages 423-445, December.
  5. Verena Sablotny-Wackershauser & Marcel Lichters & Daniel Guhl & Paul Bengart & Bodo Vogt, 2024. "Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor," Journal of the Academy of Marketing Science, Springer, vol. 52(3), pages 610-633, May.
  6. Imam Salehudin & Frank Alpert, 2024. "Perceived aggressive monetization: why some mobile gamers won’t spend any money on in-app purchases," Electronic Commerce Research, Springer, vol. 24(3), pages 1997-2019, September.
  7. Jerrod Penn & Wuyang Hu, 2023. "Adjusting and Calibrating Elicited Values Based on Follow-up Certainty Questions: A Meta-analysis," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 84(4), pages 919-946, April.
  8. Müller, Steffen & Heim, Nina & Matthys, Stefan, 2022. "Was sind Kunden zu zahlen bereit? - Ein Vergleich der Open-Ended-, Gabor-Granger- und Van-Westendorp-Methode," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 39(1), pages 10-15.
  9. Anne Hamby & Cristel Russell, 2022. "How does ambivalence affect young consumers’ response to risky products?," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 841-863, July.
  10. Zuzanna Klos-Adamkiewicz, 2024. "Willingness to Pay for Ecological Public Transport- Theoretical Approach," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 738-749.
  11. Mandler, Timo & Sezen, Burcu & Chen, Jieke & Özsomer, Ayşegül, 2021. "Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda," Journal of Business Research, Elsevier, vol. 125(C), pages 416-435.
  12. Haghani, Milad & Bliemer, Michiel C.J. & Rose, John M. & Oppewal, Harmen & Lancsar, Emily, 2021. "Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods," Journal of choice modelling, Elsevier, vol. 41(C).
  13. Morone, Piergiuseppe & Caferra, Rocco & D'Adamo, Idiano & Falcone, Pasquale Marcello & Imbert, Enrica & Morone, Andrea, 2021. "Consumer willingness to pay for bio-based products: Do certifications matter?," International Journal of Production Economics, Elsevier, vol. 240(C).
  14. Jiang, Qi & Penn, Jerrod & Hu, Wuyang, 2022. "Real payment priming to reduce potential hypothetical bias," Journal of choice modelling, Elsevier, vol. 45(C).
  15. Hofstetter, Reto & Miller, Klaus M. & Krohmer, Harley & Zhang, Z. John, 2021. "A de-biased direct question approach to measuring consumers' willingness to pay," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 70-84.
  16. Mobin Fatma & Imran Khan, 2024. "Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification," Journal of Brand Management, Palgrave Macmillan, vol. 31(5), pages 469-481, September.
  17. Boyce, Mckenzie, 2024. "Willingness to pay for broadband: A case study of Wisconsin," Telecommunications Policy, Elsevier, vol. 48(10).
  18. Animashaun, Jubril & Awogbemi, Kofoworola A & Karim, Ramota O & Emediegwu, Lotanna E, 2024. "Improving willingness-to-pay studies for traditional food products in developing countries: Evidence using repeated experiments," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 19(01), March.
  19. Dimitris Georgarakos & Kwang Hwan Kim & Oliver Coibion & Myungkyu Shim & Myunghwan Andrew Lee & Yuriy Gorodnichenko & Geoff Kenny & Seowoo Han & Michael Weber, 2025. "How Costly Are Business Cycle Volatility And Inflation? A Vox Populi Approach," Working papers 2025rwp-241, Yonsei University, Yonsei Economics Research Institute.
  20. Lim, Xin-Jean & Cheah, Jun-Hwa & Ngo, Liem Viet & Chan, Kara & Ting, Hiram, 2023. "How do crazy rich Asians perceive sustainable luxury? Investigating the determinants of consumers’ willingness to pay a premium price," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  21. Mankaï, Selim & Marchand, Sébastien & Le, Ngoc Ha, 2024. "Valuing insurance against small probability risks: A meta-analysis," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 109(C).
  22. Peng Vincent Zhang & Seoyoung Kim & Anindita Chakravarty, 2023. "Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 310-333, March.
  23. Jasmin Ebert & Peter Winzer, 2024. "Demand for 5G from residential customers in Germany: a quantitative online survey using the Van Westendorp method," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(5), pages 489-495, October.
  24. Vieira, Valter Afonso & Rafael, Diego Nogueira & Agnihotri, Raj, 2022. "Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values," Journal of Business Research, Elsevier, vol. 151(C), pages 170-184.
  25. Adrián Castro-López & Victor Iglesias & Javier Puente, 2021. "Slow Fashion Trends: Are Consumers Willing to Change Their Shopping Behavior to Become More Sustainable?," Sustainability, MDPI, vol. 13(24), pages 1-11, December.
  26. Janez Dolšak & Nevenka Hrovatin & Jelena Zorić, 2020. "Analysing Consumer Preferences, Characteristics, and Behaviour to Identify Energy-Efficient Consumers," Sustainability, MDPI, vol. 12(23), pages 1-19, November.
  27. Florian Bottner & Viktoria Jansesberger & Markus Ohndorf & Gabriele Spilker & Robert Steiger, 2025. "What the new loss and damage fund needs for public approval: choice experimental evidence from Austria," Climatic Change, Springer, vol. 178(1), pages 1-24, January.
  28. Hoffmann, Roman & Kanitsar, Georg & Seifert, Marcel, 2024. "Behavioral barriers impede pro-environmental decision-making: Experimental evidence from incentivized laboratory and vignette studies," Ecological Economics, Elsevier, vol. 225(C).
  29. Wei, Xuan & Khachatryan, Hayk, 2023. "How consequential is policy consequentiality? Evidence from online discrete choice experiment with ornamental plants," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 107(C).
  30. Gadekar, Mahesh & Brandão, Amélia, 2025. "Consumers' perceptions of proximity to plastic pollution and support for environmentally friendly retail brands: An emerging market perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 83(C).
  31. Nadeem, Waqar & Alimamy, Saifeddin & Ashraf, Abdul Rehman, 2023. "Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  32. van Doorn, Jenny & Risselada, Hans & Verhoef, Peter C., 2021. "Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions," Journal of Business Research, Elsevier, vol. 137(C), pages 182-193.
  33. Benjamin, Emmanuel O. & Hall, Daniel & Sauer, Johannes & Buchenrieder, Gertrud, 2022. "Are carbon pricing policies on a path to failure in resource-dependent economies? A willingness-to-pay case study of Canada," Energy Policy, Elsevier, vol. 162(C).
  34. Trompeta, Maria-Angeliki & Karantinou, Kalipso & Koritos, Christos & Bijmolt, Tammo H.A., 2022. "A meta-analysis of the effects of music in tourism and hospitality settings," Journal of Business Research, Elsevier, vol. 138(C), pages 130-145.
  35. John Hulland & Mark B. Houston, 2020. "Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 351-359, May.
  36. Ebad Allah Jahanabadi & Seyed Nematolla Mousavi & Mohammad Hashem Moosavihaghighi & Mohammad Reza Eslami, 2024. "Consumers’ willingness to pay for antibiotic-free chicken meat: application of contingent valuation method," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(10), pages 25151-25172, October.
  37. Enrique Muñoz-Ulecia & Alberto Bernués & Daniel Ondé & Maurizio Ramanzin & Mario Soliño & Enrico Sturaro & Daniel Martín-Collado, 2022. "People’s attitudes towards the agrifood system influence the value of ecosystem services of mountain agroecosystems," PLOS ONE, Public Library of Science, vol. 17(5), pages 1-17, May.
  38. Muñoz-Muñoz, E. & Crespo-Cebada, E. & Mirón-Sanguino, A.S. & Díaz-Caro, C., 2025. "Investors personality correlates with sustainability preferences in investment – A choice experiment with Spanish investors," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 114(C).
  39. Yun Ran & Yun Zeng & Yucheng Dong & Stuart X. Zhu & Meng Wu, 2024. "Optimizing pricing and ordering strategies for new products in the presence of consumers with pre-purchase beliefs," Annals of Operations Research, Springer, vol. 337(1), pages 313-342, June.
  40. Yefan Nian & Zhifeng Gao & Ruojin Zhao, 2023. "Are people's daily life habits consistent with their preference for food sustainability labels?," Agribusiness, John Wiley & Sons, Ltd., vol. 39(3), pages 589-622, July.
  41. Owais Khan & Andreas Hinterhuber, 2025. "Personality traits and willingness to pay for sustainability in supply chains," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 24(1), pages 3-11, February.
  42. Konrád Kiss & Csaba Ruszkai & Antónia Szűcs & Gábor Koncz, 2020. "Examining the Role of Local Products in Rural Development in the Light of Consumer Preferences—Results of a Consumer Survey from Hungary," Sustainability, MDPI, vol. 12(13), pages 1-24, July.
  43. George Thomas, 2022. "Corporate Social Responsibility as a Sustainable Business Practice: A Study among Generation Z Customers of Indian Luxury Hotels," Sustainability, MDPI, vol. 14(24), pages 1-13, December.
  44. Schmidt, Jonas & Steiner, Michael & Krafft, Manfred & Eckel, Nadine & Dahl, Darren W., 2024. "Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 383-402.
  45. Thorsten Hennig-Thurau & Dorothea N. Aliman & Alina M. Herting & Gerrit P. Cziehso & Marc Linder & Raoul V. Kübler, 2023. "Social interactions in the metaverse: Framework, initial evidence, and research roadmap," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 889-913, July.
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