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The effects of scarcity on consumer decision journeys

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  1. Nawres, Darragi & Nedra, Bahri-Ammari & Yousaf, Anish & Mishra, Abhishek, 2024. "The role of augmented reality in shaping purchase intentions and WOM for luxury products," Journal of Business Research, Elsevier, vol. 171(C).
  2. Rebecca W. Hamilton & A. R. Shaheen Hosany, 2023. "On the strategic use of product scarcity in marketing," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1203-1213, November.
  3. Caroline Roux & Kelly Goldsmith & Christopher Cannon, 2023. "On the role of scarcity in marketing: Identifying research opportunities across the 5Ps," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1197-1202, November.
  4. Garner, Benjamin & Thornton, Corliss & Luo Pawluk, Anita & Mora Cortez, Roberto & Johnston, Wesley & Ayala, Cesar, 2022. "Utilizing text-mining to explore consumer happiness within tourism destinations," Journal of Business Research, Elsevier, vol. 139(C), pages 1366-1377.
  5. Gong, Xiushuang & Zhang, Honghong & Fan, Yafeng, 2021. "To conform or deviate? The effect of resource scarcity on consumer preference for minority-endorsed options," Journal of Business Research, Elsevier, vol. 122(C), pages 437-446.
  6. Lee, Cary & Wyllie, Jessica & Brennan, Stacey, 2025. "Eye-opening! Exploring uncertainty marketing through hedonic blind box collectibles," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  7. de Bellis, Emanuel & Venkataramani Johar, Gita, 2020. "Autonomous Shopping Systems: Identifying and Overcoming Barriers to Consumer Adoption," Journal of Retailing, Elsevier, vol. 96(1), pages 74-87.
  8. A. R. Shaheen Hosany & Rebecca W. Hamilton, 2023. "Family responses to resource scarcity," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1351-1381, November.
  9. Kumari, Rashmi & Tatavarthy, Aruna Divya & Sahay, Arvind, 2022. "Too many cooks spoil the broth? Number of promotional gifts and impact on consumer choice," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  10. Juquelier, Antoine & Poncin, Ingrid & Hazée, Simon, 2025. "Empathic chatbots: A double-edged sword in customer experiences," Journal of Business Research, Elsevier, vol. 188(C).
  11. Gülen Sarial‑Abi & Aulona Ulqinaku & Giampaolo Viglia & Gopal Das, 2023. "The effect of financial scarcity on discretionary spending, borrowing, and investing," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1214-1243, November.
  12. Martina Hutton & Canan Corus & Joshua Dorsey & Elizabeth Minton & Caroline Roux & Christopher P. Blocker & Jonathan Z. Zhang, 2022. "Getting real about consumer poverty: Deep processes for transformative action," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1332-1355, September.
  13. Freeman Wu & Martin Reimann & Gratiana Pol & C. Whan Park, 2023. "The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1245-1265, November.
  14. Pal, Debdatta, 2024. "Scarcity and market design: How effective matching can promote the peer-to-peer sharing economy," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
  15. Grimmer, Louise, 2022. "Lessons from the COVID19 pandemic: The case of retail and consumer service firms," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  16. Peschel, Anne O., 2021. "Scarcity signaling in sales promotion: An evolutionary perspective of food choice and weight status," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  17. Garner, Benjamin & Hollenbeck, Candice R., 2023. "The role of natural scarcity in creating impressions of authenticity at the Farmers’ market," Journal of Business Research, Elsevier, vol. 167(C).
  18. Gu, Yangjie & Wu, Yuechen, 2023. "Highlighting supply-abundance increases attraction to small-assortment retailers," Journal of Retailing, Elsevier, vol. 99(3), pages 420-439.
  19. Laura Henkel & Waldemar Toporowski, 2023. "Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1284-1304, November.
  20. Charlene A. Dadzie, 2021. "Reimagining the Global South: Consumer welfare and public policy insights from the United States' Gulf Coast," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(3), pages 1178-1199, September.
  21. Dörnyei, Krisztina Rita & Lunardo, Renaud, 2021. "When limited edition packages backfire: The role of emotional value, typicality and need for uniqueness," Journal of Business Research, Elsevier, vol. 137(C), pages 233-243.
  22. Ernst-Jan Bruijn & Gerrit Antonides, 2022. "Poverty and economic decision making: a review of scarcity theory," Theory and Decision, Springer, vol. 92(1), pages 5-37, February.
  23. Vannucci, Virginia & Dasmi, Costanza & Nechaeva, Olga & Pizzi, Gabriele & Aiello, Gaetano, 2023. "WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  24. Tueanrat, Yanika & Papagiannidis, Savvas & Alamanos, Eleftherios, 2021. "Going on a journey: A review of the customer journey literature," Journal of Business Research, Elsevier, vol. 125(C), pages 336-353.
  25. Haoye Sun & Thorsten Teichert, 2024. "Scarcity in today´s consumer markets: scoping the research landscape by author keywords," Management Review Quarterly, Springer, vol. 74(1), pages 93-120, February.
  26. Huang, Huiling & Liu, Stephanie Q. & Kandampully, Jay & Bujisic, Milos, 2020. "Consumer Responses to Scarcity Appeals in Online Booking," Annals of Tourism Research, Elsevier, vol. 80(C).
  27. Upadhyaya, Shikha & Blocker, Christopher P. & Houston, H. Rika & Sims, Marjorie R., 2021. "Evolving two-generation services to disrupt the intergenerational effects of poverty and promote family well-being," Journal of Business Research, Elsevier, vol. 125(C), pages 324-335.
  28. Malika Malika & Durairaj Maheswaran, 2023. "Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1266-1283, November.
  29. Christina Saenger & Veronica L. Thomas, 2021. "How limited consumption experiences affect word of mouth," Marketing Letters, Springer, vol. 32(2), pages 149-163, June.
  30. Anandi Mani & Sendhil Mullainathan & Eldar Shafir & Jiaying Zhao, 2020. "Scarcity and Cognitive Function around Payday: A Conceptual and Empirical Analysis," Journal of the Association for Consumer Research, University of Chicago Press, vol. 5(4), pages 365-376.
  31. R. Bret Leary & Rhiannon MacDonnell Mesler & Bonnie Simpson & Matthew D. Meng & William Montford, 2022. "Effects of perceived scarcity on COVID‐19 consumer stimulus spending: The roles of ontological insecurity and mutability in predicting prosocial outcomes," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1046-1061, September.
  32. Christian T. Elbæk & Panagiotis Mitkidis & Lene Aarøe & Tobias Otterbring, 2023. "Subjective socioeconomic status and income inequality are associated with self-reported morality across 67 countries," Nature Communications, Nature, vol. 14(1), pages 1-14, December.
  33. Anker, Thomas Boysen, 2021. "At the boundary: Post-COVID agenda for business and management research in Europe and beyond," European Management Journal, Elsevier, vol. 39(2), pages 171-178.
  34. Maria-Magdalena Roșu & Rodica Ianole-Călin & Raluca Dinescu & Anca Bratu & Răzvan-Mihail Papuc & Anastasia Cosma, 2021. "Understanding Consumer Stockpiling during the COVID-19 Outbreak through the Theory of Planned Behavior," Mathematics, MDPI, vol. 9(16), pages 1-15, August.
  35. Hope Jensen Schau & Melissa Archpru Akaka, 2021. "From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 9-22, June.
  36. Raoul Kübler & Rouven Seifert & Michael Kandziora, 2021. "Content valuation strategies for digital subscription platforms," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(2), pages 295-326, June.
  37. Berthold, Anne & Cologna, Viktoria & Siegrist, Michael, 2022. "The influence of scarcity perception on people's pro-environmental behavior and their readiness to accept new sustainable technologies," Ecological Economics, Elsevier, vol. 196(C).
  38. Rebecca Hamilton & Linda L. Price, 2019. "Consumer journeys: developing consumer-based strategy," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 187-191, March.
  39. Masakazu Ishihara & Minjung Kwon & Makoto Mizuno, 2023. "An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1327-1350, November.
  40. Yuanyuan Guo & Xiaoting Chen & Chaoyou Wang, 2023. "Consumer Information Search in Live-Streaming: Product Involvement and the Moderating Role of Scarcity Promotion and Impulsiveness," Sustainability, MDPI, vol. 15(14), pages 1-19, July.
  41. Eger, Ludvík & Komárková, Lenka & Egerová, Dana & MiÄ Ã­k, Michal, 2021. "The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  42. Fu, Tianhui & Wang, Yan & Jiang, Jing & Meng, Lu (Lucia), 2025. "wallet sore, gifts galore: The impact of financial constraints on quantity–quality tradeoffs in gift-giving," Journal of Business Research, Elsevier, vol. 186(C).
  43. Rodríguez-Priego, Nuria & Porcu, Lucia & Prados Peña, María Belén & Crespo Almendros, Esmeralda, 2023. "Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  44. Sheetal Bharat, 2020. "Opportunity Cost: Beginning, Evolution And A Much-Needed Clarification," BASE University Working Papers 02/2020, BASE University, Bengaluru, India.
  45. Pantano, Eleonora & Priporas, Constantinos-Vasilios & Devereux, Luke & Pizzi, Gabriele, 2021. "Tweets to escape: Intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries," Journal of Business Research, Elsevier, vol. 130(C), pages 59-69.
  46. Rouven Seifert & Cord Otten & Michel Clement & Sönke Albers & Ole Kleinen, 2023. "Exclusivity strategies for digital products across digital and physical markets," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 245-265, March.
  47. Rosa Maria Dangelico & Fabio Nonino & Alessandro Pompei, 2021. "Which are the determinants of green purchase behaviour? A study of Italian consumers," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2600-2620, July.
  48. Malika Malika & Tanuka Ghoshal & Pragya Mathur & Durairaj Maheswaran, 2024. "Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation," Journal of the Academy of Marketing Science, Springer, vol. 52(2), pages 426-448, March.
  49. Akbar, Payam & Hoffmann, Stefan, 2020. "Creating value in product service systems through sharing," Journal of Business Research, Elsevier, vol. 121(C), pages 495-505.
  50. Pantano, Eleonora & Pizzi, Gabriele & Scarpi, Daniele & Dennis, Charles, 2020. "Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak," Journal of Business Research, Elsevier, vol. 116(C), pages 209-213.
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