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Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?

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Cited by:

  1. Chunhua Wu & Koray Cosguner, 2020. "Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer," Marketing Science, INFORMS, vol. 39(5), pages 974-995, September.
  2. Tammo Bijmolt & Michel Velden, 2012. "Multiattribute perceptual mapping with idiosyncratic brand and attribute sets," Marketing Letters, Springer, vol. 23(3), pages 585-601, September.
  3. DeSarbo, Wayne S. & Kim, Youngchan & Wedel, Michel & Fong, Duncan K. H., 1998. "A Bayesian approach to the spatial representation of market structure from consumer choice data," European Journal of Operational Research, Elsevier, vol. 111(2), pages 285-305, December.
  4. Katarzyna Stasiuk & Dominika Maison, 2022. "The Influence of New and Old Energy Labels on Consumer Judgements and Decisions about Household Appliances," Energies, MDPI, vol. 15(4), pages 1-13, February.
  5. repec:dau:papers:123456789/4234 is not listed on IDEAS
  6. Sohn, Stefanie, 2017. "A contextual perspective on consumers' perceived usefulness: The case of mobile online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 22-33.
  7. Bhardwaj, Pradeep & Chatterjee, Prabirendra & Demir, Kivilcim Dogerlioglu & Turut, Ozge, 2018. "When and how is corporate social responsibility profitable?," Journal of Business Research, Elsevier, vol. 84(C), pages 206-219.
  8. Kazuya Nakayachi, 2015. "Examining Public Trust in Risk‐Managing Organizations After a Major Disaster," Risk Analysis, John Wiley & Sons, vol. 35(1), pages 57-67, January.
  9. Fink, Matthias & Koller, Monika & Gartner, Johannes & Floh, Arne & Harms, Rainer, 2020. "Effective entrepreneurial marketing on Facebook – A longitudinal study," Journal of Business Research, Elsevier, vol. 113(C), pages 149-157.
  10. Vera Toepoel & Corrie Vis & Marcel Das & Arthur van Soest, 2009. "Design of Web Questionnaires," Sociological Methods & Research, , vol. 37(3), pages 371-392, February.
  11. Chen Benjamin Minhao & Li Zhiyu, 2018. "The Foundations of Judicial Diffusion in China: Evidence from an Experiment," Review of Law & Economics, De Gruyter, vol. 14(3), pages 1-27, November.
  12. DeSarbo, Wayne S. & Kim, Youngchan & Fong, Duncan, 1998. "A Bayesian multidimensional scaling procedure for the spatial analysis of revealed choice data," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 79-108, November.
  13. David Soberman & Loïc Sadoulet, 2007. "Campaign Spending Limits and Political Advertising," Management Science, INFORMS, vol. 53(10), pages 1521-1532, October.
  14. Köcher, Sören & Jugovac, Michael & Jannach, Dietmar & Holzmüller, Hartmut H., 2019. "New Hidden Persuaders: An Investigation of Attribute-Level Anchoring Effects of Product Recommendations," Journal of Retailing, Elsevier, vol. 95(1), pages 24-41.
  15. Victor Ginsburgh & Juan D. Moreno-Ternero, 2023. "The Eurovision Song Contest: voting rules, biases and rationality," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 47(2), pages 247-277, June.
  16. Stamatogiannakis, Antonios & Chattopadhyay, Amitava & Chakravarti, Dipankar, 2018. "Attainment versus maintenance goals: Perceived difficulty and impact on goal choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 149(C), pages 17-34.
  17. Hilary Wason & Nathalie Charlton, 2015. "How positioning strategies affect co-branding outcomes," Cogent Business & Management, Taylor & Francis Journals, vol. 2(1), pages 1092192-109, December.
  18. Kivilcim Dogerlioglu-Demir & Cenk Koçaş & Nilsah Cavdar Aksoy, 2023. "The role of presentation order in consumer choice: the abrupt disparity effect," Marketing Letters, Springer, vol. 34(2), pages 251-268, June.
  19. Chia-Lin LEE & Reinhold DECKER, 2009. "A Systematic Analysis Of Preference Change In Co-Branding," Journal of Applied Economic Sciences, Spiru Haret University, Faculty of Financial Management and Accounting Craiova, vol. 4(1(7)_ Spr).
  20. Riley Debra & Charlton Nathalie & Wason Hillary, 2015. "The impact of brand image fit on attitude towards a brand alliance," Management & Marketing, Sciendo, vol. 10(4), pages 270-283, December.
  21. Bogdan Anastasiei & Nicoleta Dospinescu, 2017. "Facebook Advertising, Relationship Between Types Of Message, Brand Attitude And Perceived Buying Risk," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 18-26, December.
  22. Yan, Huan & Chang, En-Chung & Chou, Ting-Jui & Tang, Xiaofei, 2015. "The over-categorization effect: How the number of categorizations influences shoppers' perceptions of variety and satisfaction," Journal of Business Research, Elsevier, vol. 68(3), pages 631-638.
  23. Kim, Jungkeun & Kim, Jae-Eun & Marshall, Roger, 2014. "Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations," Journal of Business Research, Elsevier, vol. 67(3), pages 378-385.
  24. Alizée Lopez-Persem & Lionel Rigoux & Sacha Bourgeois-Gironde & Jean Daunizeau & Mathias Pessiglione, 2017. "Choose, rate or squeeze: Comparison of economic value functions elicited by different behavioral tasks," PLOS Computational Biology, Public Library of Science, vol. 13(11), pages 1-18, November.
  25. Liu, Matthew Tingchi & Wong, IpKin Anthony & Tseng, Ting-Hsiang & Chang, Angela Wen-Yu & Phau, Ian, 2017. "Applying consumer-based brand equity in luxury hotel branding," Journal of Business Research, Elsevier, vol. 81(C), pages 192-202.
  26. Lutz Hildebrandt & Lea Kalweit, 2008. "Measuring changes in preferences and perception due to the entry of a new brand with choice data," SFB 649 Discussion Papers SFB649DP2008-057, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
  27. Jaikumar, Saravana & Sahay, Arvind, 2016. "Effect of Overlapping Price Ranges on Price Perception: Revisiting the Range Theory of Price Perception," IIMA Working Papers WP2016-02-02, Indian Institute of Management Ahmedabad, Research and Publication Department.
  28. Mark ANDERSON & Peter MARTINS DA SILVA, 2015. "Evaluations of Co-Brands: A Two-Country Comparison," Expert Journal of Marketing, Sprint Investify, vol. 3(2), pages 51-61.
  29. Heribert Gierl & Hans Höser, 2002. "Der Reihenfolgeeffekt auf Präferenzen," Schmalenbach Journal of Business Research, Springer, vol. 54(1), pages 3-18, February.
  30. Toepoel, V. & Vis, C.M. & Das, J.W.M. & van Soest, A.H.O., 2006. "Design of Web Questionnaires : An Information Processing Perspective for the Effect of Response Categories," Other publications TiSEM bb20f0d3-5f5d-46b3-92f4-2, Tilburg University, School of Economics and Management.
  31. Deborah S. Levy & Catherine Frethey‐Bentham, 2010. "The effect of context and the level of decision maker training on the perception of a property's probable sale price," Journal of Property Research, Taylor & Francis Journals, vol. 27(3), pages 247-267, July.
  32. Young Joon Park & Jaewoo Joo & Charin Polpanumas & Yeujun Yoon, 2021. "“Worse Than What I Read?” The External Effect of Review Ratings on the Online Review Generation Process: An Empirical Analysis of Multiple Product Categories Using Amazon.com Review Data," Sustainability, MDPI, vol. 13(19), pages 1-22, September.
  33. Maier, Erik, 2019. "Serial product evaluations online: A three-factor model of leadership, fluency and tedium during product search," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 558-579.
  34. Marcelo Vinhal Nepomuceno & Michel Laroche, 2017. "When Materialists Intend to Resist Consumption: The Moderating Role of Self-Control and Long-Term Orientation," Journal of Business Ethics, Springer, vol. 143(3), pages 467-483, July.
  35. Gould, Stephen J. & Kramer, Thomas, 2009. ""What's it Worth to Me?" Three interpretive studies of the relative roles of task-oriented and reflexive processes in separate versus joint value construction," Journal of Economic Psychology, Elsevier, vol. 30(6), pages 840-858, December.
  36. Mochon, Daniel & Frederick, Shane, 2013. "Anchoring in sequential judgments," Organizational Behavior and Human Decision Processes, Elsevier, vol. 122(1), pages 69-79.
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