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Bundling with Customer Self-Selection: A Simple Approach to Bundling Low-Marginal-Cost Goods

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Cited by:

  1. Mayer, Stefan & Klein, Robert & Seiermann, Stephanie, 2013. "A simulation-based approach to price optimisation of the mixed bundling problem with capacity constraints," International Journal of Production Economics, Elsevier, vol. 145(2), pages 584-598.
  2. Xiaoxiao Luo & Minqiang Li & Nan Feng & Fuzan Chen, 2017. "Optimal Design on Customized Bundling Strategy of Information Goods for Customers with Two-Dimensional Heterogeneity," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 34(02), pages 1-32, April.
  3. Atanu Lahiri & Rajiv M. Dewan & Marshall Freimer, 2013. "Pricing of Wireless Services: Service Pricing vs. Traffic Pricing," Information Systems Research, INFORMS, vol. 24(2), pages 418-435, June.
  4. Tuomas Sandholm & Anton Likhodedov, 2015. "Automated Design of Revenue-Maximizing Combinatorial Auctions," Operations Research, INFORMS, vol. 63(5), pages 1000-1025, October.
  5. Kyoung-Kuk Kim & Chi-Guhn Lee & Sunggyun Park, 2016. "Dynamic pricing with ‘BOGO’ promotion in revenue management," International Journal of Production Research, Taylor & Francis Journals, vol. 54(17), pages 5283-5302, September.
  6. Rustam Ibragimov & Johan Walden, 2010. "Optimal Bundling Strategies Under Heavy-Tailed Valuations," Management Science, INFORMS, vol. 56(11), pages 1963-1976, November.
  7. Zhengliang Xue & Zizhuo Wang & Markus Ettl, 2016. "Pricing Personalized Bundles: A New Approach and An Empirical Study," Manufacturing & Service Operations Management, INFORMS, vol. 18(1), pages 51-68, February.
  8. Shin-yi Wu & Lorin M. Hitt & Pei-yu Chen & G. Anandalingam, 2008. "Customized Bundle Pricing for Information Goods: A Nonlinear Mixed-Integer Programming Approach," Management Science, INFORMS, vol. 54(3), pages 608-622, March.
  9. Sameer Mehta & Milind Dawande & Ganesh Janakiraman & Vijay Mookerjee, 2022. "An Approximation Scheme for Data Monetization," Production and Operations Management, Production and Operations Management Society, vol. 31(6), pages 2412-2428, June.
  10. repec:vuw:vuwscr:19276 is not listed on IDEAS
  11. Li, Minqiang & Feng, Haiyang & Chen, Fuzan & Kou, Jisong, 2013. "Numerical investigation on mixed bundling and pricing of information products," International Journal of Production Economics, Elsevier, vol. 144(2), pages 560-571.
  12. Ritwik Raj & Mark H. Karwan & Chase Murray & Lei Sun, 2022. "Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(4), pages 375-392, August.
  13. David Simchi-Levi & Rui Sun & Huanan Zhang, 2022. "Online Learning and Optimization for Revenue Management Problems with Add-on Discounts," Management Science, INFORMS, vol. 68(10), pages 7402-7421, October.
  14. Paul W. Dobson & Eitan Gerstner, 2010. "For a Few Cents More: Why Supersize Unhealthy Food?," Marketing Science, INFORMS, vol. 29(4), pages 770-778, 07-08.
  15. Xiaobo Li & Hailong Sun & Chung Piaw Teo, 2022. "Convex Optimization for Bundle Size Pricing Problem," Management Science, INFORMS, vol. 68(2), pages 1095-1106, February.
  16. Sheikhzadeh, Mehdi & Elahi, Ehsan, 2013. "Product bundling: Impacts of product heterogeneity and risk considerations," International Journal of Production Economics, Elsevier, vol. 144(1), pages 209-222.
  17. Feng, Bo & Li, Yanzhi & Shen, Huaxiao, 2015. "Tying mechanism for airlines’ air cargo capacity allocation," European Journal of Operational Research, Elsevier, vol. 244(1), pages 322-330.
  18. Huang, Yeu-Shiang & Ho, Jyh-Wen & Wu, Guan-Jin, 2022. "A study on promotion with strategic two-stage customized bundling," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  19. John Aloysius & Cary Deck & Amy Farmer, 2012. "A Comparison of Bundling and Sequential Pricing in Competitive Markets: Experimental Evidence," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 19(1), pages 25-51, February.
  20. Kopczewski, Tomasz & Sobolewski, Maciej & Miernik, Ireneusz, 2018. "Bundling or unbundling? Integrated simulation model of optimal pricing strategies," International Journal of Production Economics, Elsevier, vol. 204(C), pages 328-345.
  21. Page, Kenneth & Pérez, Juan & Telha, Claudio & García-Echalar, Andrés & López-Ospina, Héctor, 2021. "Optimal bundle composition in competition for continuous attributes," European Journal of Operational Research, Elsevier, vol. 293(3), pages 1168-1187.
  22. Matteo Filippi & Mastrobuoni Giovanni & Mollisi Vincenzo, 2024. "Quasi-Experimental Demand Estimation of Memberships and of Their Usage," Working papers 090, Department of Economics and Statistics (Dipartimento di Scienze Economico-Sociali e Matematico-Statistiche), University of Torino.
  23. Ramanathan Subramaniam & R. Venkatesh, 2009. "Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes," Marketing Science, INFORMS, vol. 28(2), pages 264-273, 03-04.
  24. Brett Danaher & Yan Huang & Michael D. Smith & Rahul Telang, 2014. "An Empirical Analysis of Digital Music Bundling Strategies," Management Science, INFORMS, vol. 60(6), pages 1413-1433, June.
  25. Yuanchun Jiang & Jennifer Shang & Chris F. Kemerer & Yezheng Liu, 2011. "Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles," Marketing Science, INFORMS, vol. 30(4), pages 737-752, July.
  26. Ke-Wei Huang & Arun Sundararajan, 2011. "Pricing Digital Goods: Discontinuous Costs and Shared Infrastructure," Information Systems Research, INFORMS, vol. 22(4), pages 721-738, December.
  27. Hurren, Konrad, 2014. "The Microeconomics of Television Markets," Working Paper Series 19276, Victoria University of Wellington, The New Zealand Institute for the Study of Competition and Regulation.
  28. Amiya Basu & Padmal Vitharana, 2009. "—Impact of Customer Knowledge Heterogeneity on Bundling Strategy," Marketing Science, INFORMS, vol. 28(4), pages 792-801, 07-08.
  29. Tharanga Rajapakshe & Subodha Kumar & Arun Sen & Chelliah Sriskandarajah, 2020. "Sustainability Planning for Healthcare Information Exchanges with Supplier Rebate Program," Operations Research, INFORMS, vol. 68(3), pages 793-817, May.
  30. Yacheng Sun & Shibo Li & Baohong Sun, 2015. "An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination," Marketing Science, INFORMS, vol. 34(5), pages 646-668, September.
  31. Gila Fruchter & Eitan Gerstner & Paul Dobson, 2011. "Fee or free? How much to add on for an add-on," Marketing Letters, Springer, vol. 22(1), pages 65-78, March.
  32. Kim Huat Goh & Jesse C. Bockstedt, 2013. "The Framing Effects of Multipart Pricing on Consumer Purchasing Behavior of Customized Information Good Bundles," Information Systems Research, INFORMS, vol. 24(2), pages 334-351, June.
  33. Cataldo, Alejandro & Ferrer, Juan–Carlos, 2017. "Optimal pricing and composition of multiple bundles: A two-step approach," European Journal of Operational Research, Elsevier, vol. 259(2), pages 766-777.
  34. Jianqing “Fisher” Wu & Mohit Tawarmalani & Karthik N. Kannan, 2019. "Cardinality Bundling with Spence–Mirrlees Reservation Prices," Management Science, INFORMS, vol. 65(4), pages 1891-1908, April.
  35. Juan Pérez & Héctor López-Ospina, 2022. "Competitive Pricing for Multiple Market Segments Considering Consumers’ Willingness to Pay," Mathematics, MDPI, vol. 10(19), pages 1-32, October.
  36. Hemant K. Bhargava, 2013. "Mixed Bundling of Two Independently Valued Goods," Management Science, INFORMS, vol. 59(9), pages 2170-2185, September.
  37. Ashutosh Prasad & R. Venkatesh & Vijay Mahajan, 2017. "Temporal product bundling with myopic and strategic consumers: Manifestations and relative effectiveness," Quantitative Marketing and Economics (QME), Springer, vol. 15(4), pages 341-368, December.
  38. Xin Xu & Viswanath Venkatesh & Kar Yan Tam & Se-Joon Hong, 2010. "Model of Migration and Use of Platforms: Role of Hierarchy, Current Generation, and Complementarities in Consumer Settings," Management Science, INFORMS, vol. 56(8), pages 1304-1323, August.
  39. Mihai Banciu & Esther Gal-Or & Prakash Mirchandani, 2010. "Bundling Strategies When Products Are Vertically Differentiated and Capacities Are Limited," Management Science, INFORMS, vol. 56(12), pages 2207-2223, December.
  40. Sreya Kolay & Rajeev K. Tyagi, 2022. "Optimal Bundling of Events," Marketing Science, INFORMS, vol. 41(2), pages 380-400, March.
  41. Hurren, Konrad, 2014. "The Microeconomics of Television Markets," Working Paper Series 4283, Victoria University of Wellington, The New Zealand Institute for the Study of Competition and Regulation.
  42. Vithala R. Rao & Gary J. Russell & Hemant Bhargava & Alan Cooke & Tim Derdenger & Hwang Kim & Nanda Kumar & Irwin Levin & Yu Ma & Nitin Mehta & John Pracejus & R. Venkatesh, 2018. "Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 107-120, March.
  43. Marjan Izadpanah & Ali Vaezi, 2023. "A Bundle Pricing Approach for Mobile Telecommunication Services: Method and Data Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(3), pages 7-25, September.
  44. Ying-Ju Chen & Ke-Wei Huang, 2016. "Pricing Data Services: Pricing by Minutes, by Gigs, or by Megabytes per Second?," Information Systems Research, INFORMS, vol. 27(3), pages 596-617.
  45. Thunyarat Amornpetchkul, 2017. "Threshold discounts comparison: All-unit or incremental?," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 16(3), pages 265-294, June.
  46. Yeu-Shiang Huang & Min-Sheng Yang & Jyh-Wen Ho, 2022. "Bundling Decisions for Selling Multiple Items in Online Auctions," Decision Analysis, INFORMS, vol. 19(1), pages 44-62, March.
  47. Sonja Lehmann & Peter Buxmann, 2009. "Pricing Strategies of Software Vendors," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 1(6), pages 452-462, December.
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