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Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Citations

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Cited by:

  1. Garrett A. Johnson, 2022. "Economic Research on Privacy Regulation: Lessons from the GDPR and Beyond," NBER Chapters, in: The Economics of Privacy, National Bureau of Economic Research, Inc.
  2. Rahman, Rajib & Rojas, Christian, 2024. "The Effect of Singapore’s Sugar-Sweetened-Beverage Advertising Ban on Product Entry," 2024 Annual Meeting, July 28-30, New Orleans, LA 344019, Agricultural and Applied Economics Association.
  3. Luis Aguiar & Christian Peukert & Maximilian Schafer & Hannes Ullrich, 2022. "Facebook Shadow Profiles," Papers 2202.04131, arXiv.org, revised Jul 2022.
  4. Miller, Klaus M. & Skiera, Bernd, 2024. "Economic consequences of online tracking restrictions: Evidence from cookies," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 241-264.
  5. He, Xiang & Li, Michael Z.F. & Li, Li & Li, Jing & Hu, Jiao, 2024. "Competitive pricing and advertising strategies for online retailers with “showrooming” and “webrooming”," European Journal of Operational Research, Elsevier, vol. 316(2), pages 617-638.
  6. Dilme, Francesc, 2025. "Repeated trade with imperfect information about previous transactions," Theoretical Economics, Econometric Society, vol. 20(1), January.
  7. Xiang He & Li Li & Di Wang & Zonghuo Li, 2025. "Advertising bidding involving consumer information sharing," Electronic Commerce Research, Springer, vol. 25(2), pages 1033-1066, April.
  8. Donati,Dante & Rao,Nandan & Orozco Olvera, Victor Hugo & Munoz Boudet, Ana Maria, 2024. "Can Facebook Ads Prevent Malaria ? Two Field Experiments in India," Policy Research Working Paper Series 10967, The World Bank.
  9. Xiaowei Mei & Hsing Kenneth Cheng & Subhajyoti Bandyopadhyay & Liangfei Qiu & Lai Wei, 2022. "Sponsored Data: Smarter Data Pricing with Incomplete Information," Information Systems Research, INFORMS, vol. 33(1), pages 362-382, March.
  10. Hana Choi & Carl F. Mela & Santiago R. Balseiro & Adam Leary, 2020. "Online Display Advertising Markets: A Literature Review and Future Directions," Information Systems Research, INFORMS, vol. 31(2), pages 556-575, June.
  11. Yassine Lefouili & Leonardo Madio & Ying Lei Toh, 2024. "Privacy Regulation and Quality‐Enhancing Innovation," Journal of Industrial Economics, Wiley Blackwell, vol. 72(2), pages 662-684, June.
  12. Ratul Das Chaudhury & Chongwoo Choe, 2023. "Digital Privacy: GDPR and Its Lessons for Australia," Australian Economic Review, The University of Melbourne, Melbourne Institute of Applied Economic and Social Research, vol. 56(2), pages 204-220, June.
  13. S{i}la Ada & Nadia Abou Nabout & Elea McDonnell Feit, 2020. "Context information increases revenue in ad auctions: Evidence from a policy change," Papers 2012.00840, arXiv.org.
  14. Lorien Sabatino & Geza Sapi, 2023. "Privacy regulation and online concentration during demand peaks: evidence from the E-commerce sector," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 50(2), pages 265-282, June.
  15. Guy Aridor & Yeon‐Koo Che & Tobias Salz, 2023. "The effect of privacy regulation on the data industry: empirical evidence from GDPR," RAND Journal of Economics, RAND Corporation, vol. 54(4), pages 695-730, December.
  16. Liao, Changhua & Lu, Qihui & Ghamat, Salar & Cai, Helen Huifen, 2025. "Blockchain adoption and coordination strategies for green supply chains considering consumer privacy concern," European Journal of Operational Research, Elsevier, vol. 323(2), pages 525-539.
  17. Tesary Lin, 2022. "Valuing Intrinsic and Instrumental Preferences for Privacy," Marketing Science, INFORMS, vol. 41(4), pages 663-681, July.
  18. Kesler, Reinhold & Skiera, Bernd & Kraft, Lennart & Koschella, Tim, 2025. "Existence, antecedents and consequences of non-compliance in mobile app markets," DICE Discussion Papers 419, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
  19. Avi Goldfarb & Ginger Jin & K. Sudhir, 2020. "Yale School of Management, Yale University, New Haven, Connecticut 06520," Marketing Science, INFORMS, vol. 39(1), pages 1-4, January.
  20. David A. Schweidel & Yakov Bart & J. Jeffrey Inman & Andrew T. Stephen & Barak Libai & Michelle Andrews & Ana Babić Rosario & Inyoung Chae & Zoey Chen & Daniella Kupor & Chiara Longoni & Felipe Thomaz, 2022. "How consumer digital signals are reshaping the customer journey," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1257-1276, November.
  21. Chongwoo Choe & Noriaki Matsushima & Shiva Shekhar, 2023. "The Bright Side of the GDPR: Welfare-Improving Privacy Management," CESifo Working Paper Series 10617, CESifo.
  22. Mateusz Mysliwski & Lars Nesheim & Simeon Duckworth, 2023. "Taking the biscuit: how Safari privacy policies affect online advertising," CeMMAP working papers 04/23, Institute for Fiscal Studies.
  23. Congiu, Raffaele & Sabatino, Lorien & Sapi, Geza, 2022. "The Impact of Privacy Regulation on Web Traffic: Evidence From the GDPR," Information Economics and Policy, Elsevier, vol. 61(C).
  24. Guy Aridor & Yeon-Koo Che & Tobias Salz, 2020. "The Effect of Privacy Regulation on the Data Industry: Empirical Evidence from GDPR," NBER Working Papers 26900, National Bureau of Economic Research, Inc.
  25. Teck Ming Tan & Saila Saraniemi, 2023. "Trust in blockchain-enabled exchanges: Future directions in blockchain marketing," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 914-939, July.
  26. Haifei Yu & Shanshan Zheng & Hao Wu, 2023. "User Privacy Awareness, Incentive and Data Supply Chain Pricing Strategy," Sustainability, MDPI, vol. 15(4), pages 1-24, February.
  27. Nico Neumann & Catherine E. Tucker & Kumar Subramanyam & John Marshall, 2023. "Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers," Quantitative Marketing and Economics (QME), Springer, vol. 21(4), pages 519-571, December.
  28. Garrett Johnson & Julian Runge & Eric Seufert, 2022. "Privacy-Centric Digital Advertising: Implications for Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 9(1), pages 49-54, June.
  29. Martin-Pieter Jansen & Nicole C Krämer, 2023. "Balancing perceptions of targeting: An investigation of political microtargeting transparency through a calculus approach," PLOS ONE, Public Library of Science, vol. 18(12), pages 1-21, December.
  30. Klaus M. Miller & Julia Schmitt & Bernd Skiera, 2024. "The Impact of the General Data Protection Regulation (GDPR) on Online Usage Behavior," Papers 2411.11589, arXiv.org.
  31. Rene Laub & Klaus M. Miller & Bernd Skiera, 2023. "The Economic Value of User Tracking for Publishers," Papers 2303.10906, arXiv.org, revised Apr 2024.
  32. Kathleen T. Li, 2024. "Frontiers: A Simple Forward Difference-in-Differences Method," Marketing Science, INFORMS, vol. 43(2), pages 267-279, March.
  33. Min Tian & Paul R. Hoban & Neeraj Arora, 2024. "What Cookie-Based Advertising Effectiveness Fails to Measure," Marketing Science, INFORMS, vol. 43(2), pages 407-418, March.
  34. Jeffrey T. Prince & Scott Wallsten, 2022. "How much is privacy worth around the world and across platforms?," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(4), pages 841-861, November.
  35. Bessen, James & Impink, Stephen Michael & Reichensperger, Lydia & Seamans, Robert, 2022. "The role of data for AI startup growth," Research Policy, Elsevier, vol. 51(5).
  36. Anna D’Annunzio & Antonio Russo, 2024. "Intermediaries in the Online Advertising Market," Marketing Science, INFORMS, vol. 43(1), pages 33-53, January.
  37. Tesary Lin & Avner Strulov-Shlain, 2023. "Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data," Papers 2308.13496, arXiv.org.
  38. Lam, Wing Man Wynne & Lyons, Bruce, 2020. "Does data protection legislation increase the quality of internet services?," Economics Letters, Elsevier, vol. 195(C).
  39. Zhiyuan Song & Jinshi Cheng, 2023. "Omnichannel expansion for traditional retailers: Considering consumers' privacy concerns," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(7), pages 3997-4010, October.
  40. Duan, Yongrui & Liu, Peng & Feng, Yixuan, 2022. "Pricing strategies of two-sided platforms considering privacy concerns," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  41. Pauwels, Koen & Aksehirli, Zeynep, 2025. "Big data analytics democratized with clean collaboration and customer privacy choice," Journal of Business Research, Elsevier, vol. 188(C).
  42. Claire M. Segijn & Joanna Strycharz & Amy Riegelman & Cody Hennesy, 2021. "A Literature Review of Personalization Transparency and Control: Introducing the Transparency–Awareness–Control Framework," Media and Communication, Cogitatio Press, vol. 9(4), pages 120-133.
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