IDEAS home Printed from https://ideas.repec.org/a/inm/ormksc/v39y2020i1p1-5.html
   My bibliography  Save this article

Yale School of Management, Yale University, New Haven, Connecticut 06520

Author

Listed:
  • Avi Goldfarb

    (Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada)

  • Ginger Jin

    (Department of Economics, University of Maryland, College Park, Maryland 20742)

  • K. Sudhir

    (Yale School of Management, Yale University, New Haven, Connecticut 06520)

Abstract

This article introduces the Marketing Science Special Issue on Consumer Protection. This special issue and an accompanying conference were conceived as a partnership with the U.S. Federal Trade Commission. We outline the potential areas and opportunities for academic scholarship in marketing to inform regulation on consumer protection. We group the areas of potential research and the papers in the special issue into three broad buckets: (1) what consumers need protection from, especially the need for regulations in new industries; (2) the impact of existing regulations; and (3) the distributional impact of regulations. The article concludes with a call for ongoing policy-relevant research on consumer protection.

Suggested Citation

  • Avi Goldfarb & Ginger Jin & K. Sudhir, 2020. "Yale School of Management, Yale University, New Haven, Connecticut 06520," Marketing Science, INFORMS, vol. 39(1), pages 1-4, January.
    • Handle: RePEc:inm:ormksc:v:39:y:2020:i:1:p:1-5
    DOI: 10.1287/mksc.2019.1205
    as

    Download full text from publisher

    File URL: https://doi.org/10.1287/mksc.2019.1205
    Download Restriction: no
    File URL: https://libkey.io/10.1287/mksc.2019.1205?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Garrett A. Johnson & Scott K. Shriver & Shaoyin Du, 2020. "Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?," Marketing Science, INFORMS, vol. 39(1), pages 33-51, January.
    2. Marco J. W. Kotschedoff & Max J. Pachali, 2020. "Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare," Marketing Science, INFORMS, vol. 39(1), pages 253-280, January.
    3. Daniel Blaseg & Christian Schulze & Bernd Skiera, 2020. "Consumer Protection on Kickstarter," Marketing Science, INFORMS, vol. 39(1), pages 211-233, January.
    4. Shelle Santana & Steven K. Dallas & Vicki G. Morwitz, 2020. "Consumer Reactions to Drip Pricing," Marketing Science, INFORMS, vol. 39(1), pages 188-210, January.
    5. Wooyong Jo & Sarang Sunder & Jeonghye Choi & Minakshi Trivedi, 2020. "Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending," Marketing Science, INFORMS, vol. 39(1), pages 117-133, January.
    6. Matthias Hunold & Reinhold Kesler & Ulrich Laitenberger, 2020. "Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection," Marketing Science, INFORMS, vol. 39(1), pages 92-116, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dilme, Francesc, 2025. "Repeated trade with imperfect information about previous transactions," Theoretical Economics, Econometric Society, vol. 20(1), January.
    2. Jack (Peiyao) Ma & Andrea Mantovani & Carlo Reggiani & Annette Broocks & Néstor Duch-Brown, 2024. "The Price Effects of Prohibiting Price Parity Clauses: Evidence from International Hotel Groups," Economics Series Working Papers 1043, University of Oxford, Department of Economics.
    3. Chongwoo Choe & Noriaki Matsushima & Shiva Shekhar, 2023. "The Bright Side of the GDPR: Welfare-Improving Privacy Management," CESifo Working Paper Series 10617, CESifo.
    4. Xiaowei Mei & Hsing Kenneth Cheng & Subhajyoti Bandyopadhyay & Liangfei Qiu & Lai Wei, 2022. "Sponsored Data: Smarter Data Pricing with Incomplete Information," Information Systems Research, INFORMS, vol. 33(1), pages 362-382, March.
    5. Luis Aguiar & Christian Peukert & Maximilian Schäfer & Hannes Ullrich, 2022. "Facebook Shadow Profiles," Discussion Papers of DIW Berlin 1998, DIW Berlin, German Institute for Economic Research.
    6. Blut, Markus & Ghiassaleh, Arezou & Wang, Cheng, 2023. "Testing the performance of online recommendation agents: A meta-analysis," Journal of Retailing, Elsevier, vol. 99(3), pages 440-459.
    7. Xiang He & Li Li & Di Wang & Zonghuo Li, 2025. "Advertising bidding involving consumer information sharing," Electronic Commerce Research, Springer, vol. 25(2), pages 1033-1066, April.
    8. Renato Gomes & Andrea Mantovani, 2025. "Regulating Platform Fees under Price Parity," Journal of the European Economic Association, European Economic Association, vol. 23(1), pages 190-235.
    9. Yassine Lefouili & Leonardo Madio & Ying Lei Toh, 2024. "Privacy Regulation and Quality‐Enhancing Innovation," Journal of Industrial Economics, Wiley Blackwell, vol. 72(2), pages 662-684, June.
    10. David A. Schweidel & Yakov Bart & J. Jeffrey Inman & Andrew T. Stephen & Barak Libai & Michelle Andrews & Ana Babić Rosario & Inyoung Chae & Zoey Chen & Daniella Kupor & Chiara Longoni & Felipe Thomaz, 2022. "How consumer digital signals are reshaping the customer journey," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1257-1276, November.
    11. Max J. Pachali & Peter Kurz & Thomas Otter, 2020. "How to generalize from a hierarchical model?," Quantitative Marketing and Economics (QME), Springer, vol. 18(4), pages 343-380, December.
    12. Haifei Yu & Shanshan Zheng & Hao Wu, 2023. "User Privacy Awareness, Incentive and Data Supply Chain Pricing Strategy," Sustainability, MDPI, vol. 15(4), pages 1-24, February.
    13. Zhiyuan Song & Jinshi Cheng, 2023. "Omnichannel expansion for traditional retailers: Considering consumers' privacy concerns," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(7), pages 3997-4010, October.
    14. Donati,Dante & Rao,Nandan & Orozco Olvera, Victor Hugo & Munoz Boudet, Ana Maria, 2024. "Can Facebook Ads Prevent Malaria ? Two Field Experiments in India," Policy Research Working Paper Series 10967, The World Bank.
    15. Matthias Hunold & Ulrich Laitenberger & Guillaume Thébaudin, 2022. "Bye-box: An Analysis of Non-Promotion on the Amazon Marketplace 03.06.2022," Working Papers hal-04104183, HAL.
    16. Xu, Yang & Zhou, Qiang & Wang, Xu, 2023. "Joint price and quality optimization strategy in crowdfunding campaign," International Journal of Production Economics, Elsevier, vol. 263(C).
    17. Liao, Changhua & Lu, Qihui & Ghamat, Salar & Cai, Helen Huifen, 2025. "Blockchain adoption and coordination strategies for green supply chains considering consumer privacy concern," European Journal of Operational Research, Elsevier, vol. 323(2), pages 525-539.
    18. Guy Aridor & Yeon-Koo Che & Tobias Salz, 2020. "The Effect of Privacy Regulation on the Data Industry: Empirical Evidence from GDPR," NBER Working Papers 26900, National Bureau of Economic Research, Inc.
    19. Martin Peitz, 2025. "Governance and Regulation of Platforms," Springer Books, in: Claude Ménard & Mary M. Shirley (ed.), Handbook of New Institutional Economics, edition 0, chapter 23, pages 565-593, Springer.
    20. Anna D’Annunzio & Antonio Russo, 2024. "Intermediaries in the Online Advertising Market," Marketing Science, INFORMS, vol. 43(1), pages 33-53, January.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:39:y:2020:i:1:p:1-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.