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The Effect of Singapore’s Sugar-Sweetened-Beverage Advertising Ban on Product Entry

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  • Rahman, Rajib
  • Rojas, Christian

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  • Rahman, Rajib & Rojas, Christian, 2024. "The Effect of Singapore’s Sugar-Sweetened-Beverage Advertising Ban on Product Entry," 2024 Annual Meeting, July 28-30, New Orleans, LA 344019, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea22:344019
    DOI: 10.22004/ag.econ.344019
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    References listed on IDEAS

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    1. Eckard, E Woodrow, Jr, 1991. "Competition and the Cigarette TV Advertising Ban," Economic Inquiry, Western Economic Association International, vol. 29(1), pages 119-133, January.
    2. Rojas, Christian & Peterson, Everett B., 2008. "Demand for differentiated products: Price and advertising evidence from the U.S. beer market," International Journal of Industrial Organization, Elsevier, vol. 26(1), pages 288-307, January.
    3. Jorge Alé-Chilet & Sarah Moshary, 2022. "Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations," Marketing Science, INFORMS, vol. 41(2), pages 243-270, March.
    4. Garrett A. Johnson & Scott K. Shriver & Shaoyin Du, 2020. "Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?," Marketing Science, INFORMS, vol. 39(1), pages 33-51, January.
    5. Bayer, Emanuel & Srinivasan, Shuba & Riedl, Edward J. & Skiera, Bernd, 2020. "The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 789-804.
    6. Bagwell, Kyle, 2007. "The Economic Analysis of Advertising," Handbook of Industrial Organization, in: Mark Armstrong & Robert Porter (ed.), Handbook of Industrial Organization, edition 1, volume 3, chapter 28, pages 1701-1844, Elsevier.
    7. Bradley T. Shapiro & Günter J. Hitsch & Anna E. Tuchman, 2021. "TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands," Econometrica, Econometric Society, vol. 89(4), pages 1855-1879, July.
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    Keywords

    Industrial Organization; Agricultural And Food Policy; Marketing;
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