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Augmented reality: Designing immersive experiences that maximize consumer engagement

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  1. Tim Hilken & Debbie I. Keeling & Ko Ruyter & Dominik Mahr & Mathew Chylinski, 2020. "Seeing eye to eye: social augmented reality and shared decision making in the marketplace," Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 143-164, March.
  2. Berman, Barry, 2019. "Flatlined: Combatting the death of retail stores," Business Horizons, Elsevier, vol. 62(1), pages 75-82.
  3. Easwaramoorthy Rangaswamy & Wong Sin Yong & Gemini V. Joy, 2024. "The evaluation of challenges and impact of digitalisation on consumers in Singapore," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 15(5), pages 1704-1716, May.
  4. Park, Andrew & Wilson, Matthew & Robson, Karen & Demetis, Dionysios & Kietzmann, Jan, 2023. "Interoperability: Our exciting and terrifying Web3 future," Business Horizons, Elsevier, vol. 66(4), pages 529-541.
  5. Annarita Colamatteo & Marcello Sansone & Maria Anna Pagnanelli & Roberto Bruni, 2024. "The role of immersive technologies in cultural contexts: future challenges from the literature," Italian Journal of Marketing, Springer, vol. 2024(1), pages 113-142, March.
  6. Tseng-Lung Huang, 2018. "Creating a commercially compelling smart service encounter," Service Business, Springer;Pan-Pacific Business Association, vol. 12(2), pages 357-377, June.
  7. Sung, Eunyoung (Christine), 2021. "The effects of augmented reality mobile app advertising: Viral marketing via shared social experience," Journal of Business Research, Elsevier, vol. 122(C), pages 75-87.
  8. Herz, Marc & Rauschnabel, Philipp A., 2019. "Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology," Technological Forecasting and Social Change, Elsevier, vol. 138(C), pages 228-242.
  9. Syagnik Banerjee & Fareena Sultan & Charles F. Hofacker, 2023. "Discovering synergies and conflicts in online and offline in-store engagement," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 761-776, December.
  10. Bucur Louisa-Maria, 2023. "Exploring the Role of Consumers in Promoting a Circular Economy: Increasing Awareness and Engagement," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 17(1), pages 38-47, July.
  11. Lim, Xin-Jean & Cheah, Jun-Hwa & Ng, Siew Imm & Basha, Norazlyn Kamal & Soutar, Geoff, 2021. "The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention," Technological Forecasting and Social Change, Elsevier, vol. 168(C).
  12. Kostyk, Alena & Sheng, Jie, 2023. "VR in customer-centered marketing: Purpose-driven design," Business Horizons, Elsevier, vol. 66(2), pages 225-236.
  13. Mark A. P. Davies, 2018. "Using time in branding: reflections and orientations in an increasingly competitive world," Journal of Brand Management, Palgrave Macmillan, vol. 25(2), pages 93-100, March.
  14. Muhammad Waqas & Zalfa Laili Binti Hamzah & Noor Akma Mohd Salleh, 2021. "Customer experience: a systematic literature review and consumer culture theory-based conceptualisation," Management Review Quarterly, Springer, vol. 71(1), pages 135-176, February.
  15. de Regt, Anouk & Barnes, Stuart J. & Plangger, Kirk, 2020. "The virtual reality value chain," Business Horizons, Elsevier, vol. 63(6), pages 737-748.
  16. Petit, Olivia & Velasco, Carlos & Spence, Charles, 2019. "Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 42-61.
  17. Baier, Daniel & Rese, Alexandra, 2020. "How to increase multichannel shopping satisfaction? An adapted Kano based stage-gate approach to select new technologies," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
  18. Mohamed Daassi & Sana Debbabi, 2021. "Intention to reuse AR-based apps: The combined role of the sense of immersion, product presence and perceived realism," Post-Print hal-03372420, HAL.
  19. Javornik, Ana & Duffy, Katherine & Rokka, Joonas & Scholz, Joachim & Nobbs, Karinna & Motala, Anisa & Goldenberg, Adriana, 2021. "Strategic approaches to augmented reality deployment by luxury brands," Journal of Business Research, Elsevier, vol. 136(C), pages 284-292.
  20. Alina Simona Tecau & Bianca Tescasiu & Cristinel Petrisor Constantin, 2019. "Integrating Augmented Reality in the Social Media Platforms. The Users’ Perspective," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 442-448.
  21. Konstantina Sdravopoulou & Juan Manuel Muñoz González & María Dolores Hidalgo-Ariza, 2021. "Educating Adults with a Location-Based Augmented Reality Game: A Content Analysis Approach," Mathematics, MDPI, vol. 9(17), pages 1-16, August.
  22. Rauschnabel, Philipp A. & He, Jun & Ro, Young K., 2018. "Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks," Journal of Business Research, Elsevier, vol. 92(C), pages 374-384.
  23. Skubis Michał, 2021. "Users’ Awareness of Augmented Reality Technology in Mobile Applications," Marketing of Scientific and Research Organizations, Sciendo, vol. 40(2), pages 1-22, June.
  24. Khan, Imran & Fatma, Mobin, 2024. "AR app-based brand engagement and outcomes: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  25. Hsu, Sheila Hsuan-Yu & Tsou, Hung-Tai & Chen, Ja-Shen, 2021. "“Yes, we do. Why not use augmented reality?†customer responses to experiential presentations of AR-based applications," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  26. Giang Barrera, Kevin & Shah, Denish, 2023. "Marketing in the Metaverse: Conceptual understanding, framework, and research agenda," Journal of Business Research, Elsevier, vol. 155(PA).
  27. Avneet Kaur & Sujata Khandai & Jones Mathew, 2023. "Mapping the Field of Social Media Engagement: A Literature Review Using Bibliometric Analysis," FIIB Business Review, , vol. 12(4), pages 368-385, December.
  28. Arghashi, Vahideh & Yuksel, Cenk Arsun, 2022. "Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  29. Rauschnabel, Philipp A. & Felix, Reto & Hinsch, Chris, 2019. "Augmented reality marketing: How mobile AR-apps can improve brands through inspiration," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 43-53.
  30. Silvia Cachero-Martínez & Rodolfo Vázquez-Casielles, 2018. "Developing the Marketing Experience to Increase Shopping Time: The Moderating Effect of Visit Frequency," Administrative Sciences, MDPI, vol. 8(4), pages 1-21, November.
  31. Carrozzi, Amelia & Chylinski, Mathew & Heller, Jonas & Hilken, Tim & Keeling, Debbie I. & de Ruyter, Ko, 2019. "What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership," Journal of Interactive Marketing, Elsevier, vol. 48(C), pages 71-88.
  32. Elena Bostănică & Mihai Cristian Orzan & Traian Năstase, 2022. "An Empirical Study of Augmented Reality (AR) Technologies Used for Tourism Marketing and Improved Travel Experience," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 91-99, November.
  33. Lara Penco & Francesca Serravalle & Giorgia Profumo & Milena Viassone, 2021. "Mobile augmented reality as an internationalization tool in the “Made In Italy” food and beverage industry," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 1179-1209, December.
  34. Parise, Salvatore & Guinan, Patricia J. & Kafka, Ron, 2016. "Solving the crisis of immediacy: How digital technology can transform the customer experience," Business Horizons, Elsevier, vol. 59(4), pages 411-420.
  35. Ha-Lim Rhee & Kyu-Hye Lee, 2021. "Enhancing the Sneakers Shopping Experience through Virtual Fitting Using Augmented Reality," Sustainability, MDPI, vol. 13(11), pages 1-14, June.
  36. Tonino Pencarelli, 2020. "The digital revolution in the travel and tourism industry," Information Technology & Tourism, Springer, vol. 22(3), pages 455-476, September.
  37. Cachero-Martínez, Silvia & Vázquez-Casielles, Rodolfo, 2021. "Building consumer loyalty through e-shopping experiences: The mediating role of emotions," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  38. Jessen, Alexander & Hilken, Tim & Chylinski, Mathew & Mahr, Dominik & Heller, Jonas & Keeling, Debbie Isobel & de Ruyter, Ko, 2020. "The playground effect: How augmented reality drives creative customer engagement," Journal of Business Research, Elsevier, vol. 116(C), pages 85-98.
  39. Yang, Shuai & Carlson, Jeffrey R. & Chen, Sixing, 2020. "How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  40. Scholz, Joachim & Duffy, Katherine, 2018. "We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 11-23.
  41. Hsiu-Yuan Wang & Jian-Hong Wang & Jie Zhang & Hsing-Wei Tai, 2024. "The Collaborative Interaction with Pokémon-Go Robot uses Augmented Reality technology for Increasing the Intentions of Patronizing Hospitality," Information Systems Frontiers, Springer, vol. 26(1), pages 107-119, February.
  42. Reeti AGARWAL & Shalini SRIVASTAVA & Santosh SOOD & Ankit MEHROTRA, 2024. "A Social Identity Theory Approach To Customer Engagement: The Influence Of Augmented Reality Face-Filter Applications Usage," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 16(3), pages 5-18, September.
  43. Kim, Yuna, 2025. "Not just for play: Why the metaverse should be leveraged for cocreation," Business Horizons, Elsevier, vol. 68(1), pages 45-54.
  44. Gabriel, Katharina & Kästner, Evelyn, 2018. "Modell der integrierten Kommunikationsdramaturgie - Maximales Markenerlebnis durch den Einsatz von Virtual und Augmented Reality in der Live Communication," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(1), pages 12-19.
  45. Maudlin Klissa Dhiandra Putri, 2020. "The Role of Methods of Service Encounter and Surprise in Customer Delight and Customer Loyalty in Indonesian Supermarkets," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 6(1), pages 09-20.
  46. Matarazzo, Michela & Penco, Lara & Profumo, Giorgia & Quaglia, Roberto, 2021. "Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective," Journal of Business Research, Elsevier, vol. 123(C), pages 642-656.
  47. Chylinski, Mathew & Heller, Jonas & Hilken, Tim & Keeling, Debbie Isobel & Mahr, Dominik & de Ruyter, Ko, 2020. "Augmented reality marketing: A technology-enabled approach to situated customer experience," Australasian marketing journal, Elsevier, vol. 28(4), pages 374-384.
  48. Petit, Olivia & Javornik, Ana & Velasco, Carlos, 2022. "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies," Journal of Retailing, Elsevier, vol. 98(2), pages 277-293.
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