IDEAS home Printed from https://ideas.repec.org/a/ddj/fserec/y2019p442-448.html
   My bibliography  Save this article

Integrating Augmented Reality in the Social Media Platforms. The Users’ Perspective

Author

Listed:
  • Alina Simona Tecau

    (Transilvania University of Brasov, Romania)

  • Bianca Tescasiu

    (Transilvania University of Brasov, Romania)

  • Cristinel Petrisor Constantin

    (Transilvania University of Brasov, Romania)

Abstract

This paper presents the results of a qualitative research based on the paper and pencil method with the aim to identify the social network users’ opinions about the opportunities to develop a revolutionary technology which integrates Augmented Reality (AR) with social networks in order to create a meeting platform that might be used by stakeholders, such as social media users, producers and consumers in order to experience new opportunities of gaining relevant information. The research was conducted among 52 potential users and the results reveal that AR can potentiate the using of social networks; from the marketing point of view both consumers and products suppliers can record significant benefits on their market experience. Thus, AR Media platform development can also have positive implications for the education system.

Suggested Citation

  • Alina Simona Tecau & Bianca Tescasiu & Cristinel Petrisor Constantin, 2019. "Integrating Augmented Reality in the Social Media Platforms. The Users’ Perspective," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 442-448.
    • Handle: RePEc:ddj:fserec:y:2019:p:442-448
    DOI: 10.35219/rce2067053251
    as

    Download full text from publisher

    File URL: http://www.rce.feaa.ugal.ro/images/stories/RCE2019/Tecau_Tescasiu_Constantin.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.35219/rce2067053251?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Pilaiwan Phupattanasilp & Sheau-Ru Tong, 2019. "Augmented Reality in the Integrative Internet of Things (AR-IoT): Application for Precision Farming," Sustainability, MDPI, vol. 11(9), pages 1-17, May.
    2. Silvia Blanco-Pons & Berta Carrión-Ruiz & Michelle Duong & Joshua Chartrand & Stephen Fai & José Luis Lerma, 2019. "Augmented Reality Markerless Multi-Image Outdoor Tracking System for the Historical Buildings on Parliament Hill," Sustainability, MDPI, vol. 11(16), pages 1-15, August.
    3. Vasile MAZILESCU, 2018. "The impact of new technologies in the field of tourism services," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 267-275.
    4. Rauschnabel, Philipp A. & Felix, Reto & Hinsch, Chris, 2019. "Augmented reality marketing: How mobile AR-apps can improve brands through inspiration," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 43-53.
    5. He Zhao & Qin Heng Zhao & Beata Ślusarczyk, 2019. "Sustainability and Digitalization of Corporate Management Based on Augmented/Virtual Reality Tools Usage: China and Other World IT Companies’ Experience," Sustainability, MDPI, vol. 11(17), pages 1-17, August.
    6. Scholz, Joachim & Smith, Andrew N., 2016. "Augmented reality: Designing immersive experiences that maximize consumer engagement," Business Horizons, Elsevier, vol. 59(2), pages 149-161.
    7. Fahim Ullah & Samad M. E. Sepasgozar & Changxin Wang, 2018. "A Systematic Review of Smart Real Estate Technology: Drivers of, and Barriers to, the Use of Digital Disruptive Technologies and Online Platforms," Sustainability, MDPI, vol. 10(9), pages 1-44, September.
    8. Răzvan Gabriel Boboc & Mihai Duguleană & Gheorghe-Daniel Voinea & Cristian-Cezar Postelnicu & Dorin-Mircea Popovici & Marcello Carrozzino, 2019. "Mobile Augmented Reality for Cultural Heritage: Following the Footsteps of Ovid among Different Locations in Europe," Sustainability, MDPI, vol. 11(4), pages 1-20, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Arghashi, Vahideh & Yuksel, Cenk Arsun, 2022. "Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    2. Jessen, Alexander & Hilken, Tim & Chylinski, Mathew & Mahr, Dominik & Heller, Jonas & Keeling, Debbie Isobel & de Ruyter, Ko, 2020. "The playground effect: How augmented reality drives creative customer engagement," Journal of Business Research, Elsevier, vol. 116(C), pages 85-98.
    3. Chylinski, Mathew & Heller, Jonas & Hilken, Tim & Keeling, Debbie Isobel & Mahr, Dominik & de Ruyter, Ko, 2020. "Augmented reality marketing: A technology-enabled approach to situated customer experience," Australasian marketing journal, Elsevier, vol. 28(4), pages 374-384.
    4. Mohamed Daassi & Sana Debbabi, 2021. "Intention to reuse AR-based apps: The combined role of the sense of immersion, product presence and perceived realism," Post-Print hal-03372420, HAL.
    5. Giang Barrera, Kevin & Shah, Denish, 2023. "Marketing in the Metaverse: Conceptual understanding, framework, and research agenda," Journal of Business Research, Elsevier, vol. 155(PA).
    6. Hsu, Sheila Hsuan-Yu & Tsou, Hung-Tai & Chen, Ja-Shen, 2021. "“Yes, we do. Why not use augmented reality?†customer responses to experiential presentations of AR-based applications," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    7. Agnese Augello & Ignazio Infantino & Giovanni Pilato & Gianpaolo Vitale, 2021. "Site Experience Enhancement and Perspective in Cultural Heritage Fruition—A Survey on New Technologies and Methodologies Based on a “Four-Pillars” Approach," Future Internet, MDPI, vol. 13(4), pages 1-23, April.
    8. Yang, Shuai & Carlson, Jeffrey R. & Chen, Sixing, 2020. "How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    9. Petit, Olivia & Javornik, Ana & Velasco, Carlos, 2022. "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies," Journal of Retailing, Elsevier, vol. 98(2), pages 277-293.
    10. Skubis Michał, 2021. "Users’ Awareness of Augmented Reality Technology in Mobile Applications," Marketing of Scientific and Research Organizations, Sciendo, vol. 40(2), pages 1-22, June.
    11. Lara Penco & Francesca Serravalle & Giorgia Profumo & Milena Viassone, 2021. "Mobile augmented reality as an internationalization tool in the “Made In Italy” food and beverage industry," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 1179-1209, December.
    12. Sung, Eunyoung (Christine), 2021. "The effects of augmented reality mobile app advertising: Viral marketing via shared social experience," Journal of Business Research, Elsevier, vol. 122(C), pages 75-87.
    13. Schnack, Alexander & Wright, Malcolm J. & Holdershaw, Judith L., 2021. "Does the locomotion technique matter in an immersive virtual store environment? – Comparing motion-tracked walking and instant teleportation," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    14. Poushneh, Atieh, 2021. "How close do we feel to virtual product to make a purchase decision? Impact of perceived proximity to virtual product and temporal purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    15. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
    16. Park, Minjung & Yoo, Jungmin, 2020. "Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    17. Mohammadreza Akbari & John L. Hopkins, 2022. "Digital technologies as enablers of supply chain sustainability in an emerging economy," Operations Management Research, Springer, vol. 15(3), pages 689-710, December.
    18. Parise, Salvatore & Guinan, Patricia J. & Kafka, Ron, 2016. "Solving the crisis of immediacy: How digital technology can transform the customer experience," Business Horizons, Elsevier, vol. 59(4), pages 411-420.
    19. Yining Zhang & Zhong Wu, 2021. "Intelligence and Green Total Factor Productivity Based on China’s Province-Level Manufacturing Data," Sustainability, MDPI, vol. 13(9), pages 1-16, April.
    20. Fan, Xiaojun & Chai, Zeli & Deng, Nianqi & Dong, Xuebing, 2020. "Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ddj:fserec:y:2019:p:442-448. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gianina Mihai (email available below). General contact details of provider: https://edirc.repec.org/data/fegalro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.